Discovery platform Taboola introduced a new subscription feature for Newsroom, to help publishers better understand and engage with subscribers, as well as acquire new subscribers. The feature allows publishers to see which articles are driving conversions, reduce churn by understanding how subscribers are engaging with content, and determine the “propensity to subscribe” of readers via machine learning-based modeling.

“At a time when digital readership continues to evolve and walled gardens have made it difficult to operate, Taboola Newsroom is a big investment we’ve made, over four years, to empower editorial teams with actionable data, and as of today, provide a way to also look at subscribers or candidates to subscribe,” said Adam Singolda, CEO and Founder, Taboola. “Since introducing Newsroom, our goal has always been to support quality journalism by allowing publishers to stay in touch with their readers, even beyond their own website, taking advantage of Taboola’s scale. Newsroom is helping publishers future-proof themselves with insights that inform the content that drive the best editorial goal — whether it’s more readership or increasing subscriptions or loyalty.”