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Cynopsis: Kids!


Good morning. It’s Monday, February 14, 2011, and this is your first early morning Kids briefing.

Who’s looking to acquire HIT Entertainment from the private equity group Apax Partners now? Seems that Haim Saban and his Saban Brands and former Disney CEO Michael Eisner are, per Bloomberg.  Apax is looking for beds of $1 billion for HIT, which owns Thomas the Tank Engine, but may only have been getting offers of $500 million, which the report attributes to several unnamed sources.  Saban is said to discussing HIT assets, while Eisner is said to be teaming with Madison Dearborn Partners, a private equity firm.  Companies previously showing interest in HIT include Disney, Viacom, Mattel and Hasbro.


Astral’s Family Channel (Canada) will premiere Disney Channel‘s Original Movie The Suite Life Movie on Friday, March 25 at 8p, the same day and date as the US premiere of the movie on Disney Channel.  The movie, which of stars Cole and Dylan Sprouse and the cast the two Suite Life series, was filmed on location in Vancouver, B.C.  Immediately following the TV movie premiere at 9:30p, Family Channel will offer a sneak peek of its new Canadian original series, Really Me.  The series revolves around Maddy, an ordinary-turned-famous 15-year-old who becomes the star of her own reality TV show for a year.  That day, Family Channel will also host a seven-episode marathon of The Suite Life on Deck, March 25, from 2p, leading up to an evening of new episodes of What’s Up, Warthogs!, Shake It UP, Wingin’ It, Wizards of Waverly Place, and The Suite Life on Deck, and the movie.

Animation studio Blue-Zoo is sending out invitations to 300+ schools across the UK, offering them the chance to participate in workshops run by Laura Ellison, the voice of Olive (a young Ostrich on her imaginary travels) in the new preschool series Olive the Ostrich (48 episodes).  Kids will be afforded the opportunity to create artwork that will be used as props, backgrounds and characters in Olive’s imaginary world, animated into 2D for each episode. Olive the Ostrich is scheduled to launch on Nickelodeon’s preschool channel Nick Jr UK in 2011.  The project is put together in association with The Princes Foundation for Children & the Arts, Nickelodeon UK, and Blue-Zoo.  The Prince’s Foundation for Children & the Arts advised Blue-Zoo on the schools to be invited into the project from areas that lack funding for the arts. From the 300 schools, 46 schools will be chosen as ‘content creators’ for one episode each. Blue-Zoo will work closely with kids to help educate and excite them about the process of storytelling, art and filmmaking.

Little Tikes launches Little Tikes Mobile Land, its first free interactive driving game app aimed at K3-5 for the iPhone.  Developed by an early childhood education expert, Little Tikes Mobile Land features four driving games designed to help kids develop cognitive skills through questions about shapes, color, numbers and word recognition.

Anchor Bay Entertainment is set to release new kid-targeted DVDs this spring.

  • The new Chuggington DVD, Chuggers To The Rescue, will be available at retail from April 5, 2011. Additional releases in the Chuggington DVD series from Anchor Bay are set for release in 2011, including It’s Training Time and Wheels To The Rails.  From Ludorum, the second season of the CGI animated Chuggington TV series launches today as part of the new Disney Junior block, which also officially launches today (F/K/A Playhouse Disney), on Disney Channel.  Chuggington episodes also are available on iTunes.
  • Wubbzy’s Egg-Cellent Easter, a new holiday-themed DVD form the Nick Jr. series Wow! Wow! Wubbzy!, will be released by Anchor Bay nationwide on Tuesday, March 1, 2011.  The title is comprised of six episodes featuring Wubbzy and his pals.  Wubbzy’s Egg-Cellent Easter also includes holiday-themed coloring sheets and activity pages.  Wow! Wow! Wubbzy! is produced by Bolder Media in association with Film Roman Animation Studio, a unit of Starz Media.  Susan Miller of Bolder Media and Mixed Media Group and Fred Seibert of Bolder Media and Frederator Studios, are executive producers on the preschool series created Bob Boyle, also executive producer.

Max & Ruby: Rainy Day Play!, a new DVD title created by Nickelodeon Home Entertainment and distributed by Paramount Home Entertainment is set for release on April 12, 2011.  Nickelodeon’s Max & Ruby animated series is based on the kid’s books by Rosemary Wells, which features sibling bunnies Max & Ruby as they play together and resolve their differences by working it out together.

Las Estaciones (The Seasons), the new title in the Spanish for Kids DVD series is slated to release on March 22, 2011.  Produced by Whistlefritz, Spanish for Kids is a preschool-targeted Spanish immersion DVD series that features Fritzi, an animated mouse that interacts with human kids and adults to help teach Spanish.  In this new DVD title Fritzi and friends help kids learn about the seasons.


Bananagrams, Inc. ( ), the folks behind the Bananagrams anagram game, introduces two new games.  The first is Zip-It, a two-player crossword race game that features 24 letter cubes in a cloth pouch, which can be played anywhere.  For kids 5+ is Fruitominoes, which is a fruity and colorful game features 28 dominoes.

Mind Candy, online games developer and publisher of, introduces the new Moshi Monsters toy line in the US this week through its US distribution partner Spin Master at the New York Toy Fair.  The Moshi Monsters toy line from master toy partner Vivid debuted recently in the UK.  The Moshi Monsters range being unveiled at the show includes soft toys based on the six key monster characters, Poppet, Katsuma, Diavlo, Zommer, Furi and Luvli as well as collectable figures based on the collectable ‘Moshlings’ (Pets of pet monsters).  Many of the products incorporate special codes, which unlock extra’s on the website.  Moshi Monsters licensees and products currently available in the UK include Moshi Bandz, Membership Cards and Gift Packs (produced in-house), Topps (trading cards), Winning Movies (top trumps), Danilo (calendars), GB Eye (posters), and Penguin (books).  Following the toy launch in the US, Mind Candy plans to grow its North American licensing program.

Marvel Entertainment and Stride Rite Children’s Group further their relationship with a new partnership that expands Stride Rite’s Marvel Entertainment footwear program for kids.  As part of the multi-year licensing deal, Stride Rite will design, develop, manufacture and distribute a kid’s footwear collection based on the Super Heroes in the Marvel Universe, including Spider-Man, Captain America and Iron Man.  The new Marvel Super Heroes line will feature new designs and innovations, such as the Super Slingshot technology by Stride Rite.  The line (sizes toddler 7 – youth 5) includes athletics, sport shoes and casual sandals.  Stride Rite will unveil the new Spider-Man Web-Slinger shoe in Stride Rite stores as well as other retailers across the US and Canada for Holiday 2011.  Additional footwear from the Marvel collection will roll out throughout 2012.

HIT Entertainment teams with Betty Crocker to cook up the new Thomas & Friends themed fruit flavored snacks.  Targeted to kids and parents, the Thomas & Friends Fruit Flavored Snacks, which will come in six flavors (80 calories per pouch), will be available at grocery stores and mass market retailers across the US from June 2011. Betty Crocker is a consumer brand of General Mills.

Crayola adds two new products to its outdoor art activities line. Both products are slated to be available at retail from March 2011.

  • Washable Glow Chalk is glow-in-the dark chalk that will show up for up to four hours in the dark, which works by mixing the colored chalk powder, glow activator and water together and then pouring into the chalk mold tray.  After letting it harden (30 minutes) it is ready to go.
  • The Washable Sidewalk Tattoos offers kids detailed outlines they can color in to create their drawings.  Kids can peel back the clear sheet and place the sidewalk tattoo face down onto a driveway/sidewalk. Then use the rubbing tool to make instant outlines in bugs or forest animals that can then be colored in with sidewalk chalk, crayons or paint.

Ravensburger, a German toy and game manufacturer, heads to American International Toy Fair in NY with a range of products  some of which include:

  • Ravensburger is offering a 32,256-piece jigsaw puzzle (the world’s largest per the Guinness Book of World Records), The Keith Haring: Double Retrospect ($299.99).  The puzzle, commercially available, features work of pop artist Keith Haring on 32 individual, brightly colored images, that weighs 42 lbs, and should take an estimated 400 hours to complete at which time it will be more than 17×6 feet.  Better yet, the puzzle, available from March 2011, comes with its own hand truck!
  • The company will also be offering a 25th anniversary edition of its family-targeted Labyrinth game, and extensions of Labyrinth, as well as the introduction of its new games Xoomy arts & crafts collection.  Additionally, Ravensburger re-launches its Imagine, Play, Discover line features six of its most popular educational games for younger kids with new looks: Snail’s Pace Race; Colorama; Tell-A-Story; Mystery Garden; Rivers, Roads & Rails; and Race to the Roof.  The preschool line will also feature the new Jolly Octopus game, which features a ticklish battery operated octopus that sits on his stash of crabs as he protects them (with his tentacles) from players that try to grab them with tongs.
  • The company brings Whoowasit?, its “who done it” board game with an electronic feature, to the US.  Targeted to K7+, the game aims to hone their communication and team-playing skills as they try to defeat the evil wizard in Whoowasit?  In the game, players make their way room to room to find clues as to who stole the magical ring from the king by the evil wizard, while playing against a running clock.  Along the way players meet up with talking animals and a magical treasure chest that help solve the mystery.
  • Other new puzzle being offered include: for younger kids the Animal Planet puzzle collection of ten puzzles (100  1,000 pieces), including Discovery & Learn concepts  which comes with fact booklets); new Highlights brand hidden picture puzzles (range 35-100 pieces); the 3D puzzlepyramid puzzles are triangle shaped and feature hinged pieces that snap together, with different designs on either side.  The first collection includes five 240-piece designs, featuring Impressions of Africa, Sunset in the Desert, Essence of Egypt, Spirit of the Seas, and Enchanted Dram World; new puzzleball collection featuring artwork by Dick Termes (known for his spherical work); and finally the new 2D WASGIJ? Puzzles – two collections WASGIJ? Destiny and WASGIJ? Mystery.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; February 11-13, 2011:
Just Go With It (Sony/Columbia) PG-13            Opening Weekend $31.0m
Justin Bieber: Never Say Never (Paramount) G Opening Weekend $30.3m
Gnomeo and Juliet (Buena Vista) G                  Opening Weekend $25.5m
The Eagle (Focus Features) PG-13                    Opening Weekend $8.6m
The Roommate (Sony/Screen Gems) PG-13      $8.4m-2 wk total $26.1m
True Grit (Paramount) PG-13                           $3.8m-8 wk total $160.3m
The Green Hornet (Sony/Columbia) PG-13        $3.6m-5 wk total $92.3m
The Rite (Warner Bros. (New Line)) PG-13        $3.2m-3 wk total $28.8m
The Dilemma (Universal) PG-13                       $1.0m-5 wk total $47.6m
Tangled (Buena Vista) PG                                $800,000-12 wk total $193.3m
Source: Rentrak ( )


Portfolio Entertainment appoints Nancy Yeaman as its Director/Development.  Yeaman joints the company from Decode Entertainment, where she toiled for 12 years most recently as Director/Development.  At Decode Yeaman oversaw the creative and business development on projects including Franny’s Feet, The Latest Buzz and Poppets Town.


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, February 10, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1198; K6-11 516; TWEENS 9-14 346
DISNEY CHANNEL:     K2-11   850; K6-11 432; TWEENS 9-14 355
CARTOON NETWORK: K2-11   444; K6-11 268; TWEENS 9-14 183
DISNEY XD:               K2-11   203; K6-11 141; TWEENS 9-14 105
NICKTOONS:              K2-11   103; K6-11   65; TWEENS 9-14   51
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:  Who am I?  I’m a puppet.  A big brown flightless bird who traveled everywhere with my “handler”.  We appeared on 70s television both here and in the UK, and even made a notable appearance on the Tonight Show with Johnny Carson.  Who am I? ROD HULL’S EMU  Kudos to: JB Gray-Cartoon Network/Atlanta; Tom Boyd-WGN/Chicago

Today’s Trivia Question:   This classic adult TV character was nuts for model trains.  Who is he?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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JOB OPENING: SR ANALYST/TV Land Programming Research/MTVN/NYC: 2+ yr cable/bcast exp. Strong analytical/numeric skills Advanced Nielsen systems. Attn to details. BA/BS. EOE/M/F/D/AAP (2/19)

JOB OPENING: ACCT EXEC/Universal/NBC Sports/NYC:Maint/growth of existing biz. Dvlp new biz; focus on endemic clients w/in endurance/Olympic sport cats.; 5+ yrs AE/mgr media/brdcst; BA/BS req’d. Res: [email protected] (2/18)

JOB OPENING: RESEARCH ANALYST/(F/T)/CTAM/DC area: seeks FT Analyst to provide rsrch support & assist in study production. Description: . Email: [email protected] (2/18)

JOB OPENING: EDITOR/iNDEMAND/NYC:  HowardTV seeks editor/raw footage, 10-12 shows monthly + original productions/special projects. Show synopses. Bachelor’s +3 yr exp editing in TV/cable. Apply: [email protected] (2/18)

JOB OPENING: RESEARCH & ANALYTICS/iNDEMAND/NYC: Qualitative & quantitative research to support business objectives. Bachelor’s degree +4 yrs exp mngng primary & secondary research in media/entertainment. Apply: [email protected] (2/18)

JOB OPENING: COUNSEL/MTV NETWORKS LEGAL/NYC: handle bus/legal affairs matters across various MTV prgrmng srvces. J.D. & 3+ yrs exp of law practice at ent law firm. CERT, LICENSES, REGISTRATIONS  Apply: (2/18)

JOB OPENING: SR DIRECTOR, PROGRAMMING RESEARCH/MTV/NYC. 7 + yrs TV ratings research/data analysis; Expertise in research methodology, competitive TV landscape & industry trends; B.A req. EOE/M/F/D/AAP apply (2/18)

JOB OPENING: DIRECTOR DISTRIBUTION/Hallmark Channel/New York: 5 yrs exp w/Sales req. Req exp handling MSO accts (pref Top 10) incl. carriage negotiations. See full posting and apply @ (2/18)

JOB OPENING: VP,  LEGAL AFFAIRS/MTVN/NYC:   Draft/negotiate agreements re: dist of broad portfolio of basic cable prgrmng srvcs & related content offerings. 8-10yrs in-house or law firm exp req’d.Apply: (2/18)

JOB OPENING:  REGIONAL MGR, SALES MKTG/NCC Media/LA or NY:  write strategic presentations and effective collateral to support ad sales and business dvlpmnt teams. Apply: or send resume to [email protected] (2/17)

JOB OPENING:  SR PRODUCER, ONAIR PROMOS/Nickelodeon/NYC. 5+yrs Wri/Prod exp & 3+yrs OnAirPromo exp TV, Exp w/LiveAct shoots, Strng Grphx knwlge, Strng Knwlge NICK brand/popculture EOE/M/F/D/AAP. Apply (2/17)

JOB OPENING:  AD SALES ASST DIR RESPONSE/GMC Cable/NY: We are seeking a recent grad w/ previous ad sales/advertising internship exp to asst the direct response & pd prgrmng dept. Strong Excel & multi-tasking a +. Apply: [email protected] (2/17)

JOB OPENING:   ASSOC DIR, BROADCAST MKTG/MSLO/NYC: Direct sales mrktng efforts/branded ent for TV/radio supporting corp rev goals. Req exper: 6-7 years at broadcast network in sales mrktng or nat promo dept. [email protected] (2/17)

JOB OPENING: DIR, ADMIN/MTVN Legal/NYC: Asst SVP, Admin. Prepare/dist guild related contracts. 2-4 yrs bus. admin or ent indexp req’d. BA deg Bus Admin req’d. EOE/M/F/D/AAP. Apply (2/17)

JOB OPENING:  MGR STRATEGIC MKTG & DIGITAL/NYC:  Resp. for all stages of strategic dvlpmnt & execution of revenue generating, digital/multi-platform integrated solutions, online, mobile & emerging platforms. req#987 (2/17)

JOB OPENING:  ACCT EXEC/TV Guide Mag/Chicago: Exp/contacts ent media, pharma, & packaged goods.Increase existing bus, generate new ad rev, dvlp strategic plans, negotiate rates &schedules. Apply to [email protected] (2/17)

JOB OPENING:  TV SYND ACCT COORD/NYC: LOA’s/ Contracts/Sig. Follow Up/Fully Executed. Prepare sales presentations TV & Cbl ntwrks. Strong PC/MSO, Excel & Ppt, verbal & written comm. skills. More info & resume to: [email protected] (2/16)

JOB OPENING:  LONG TERM CONTRACT POSITION/ CROSS PLATFORM MEDIA PROD ASSOC/NBC/NYC:  Dvlp, edit & upload of editorial content to online & interactive platforms to support MSNBC produced shows. Apply to:  [email protected] (2/16)

JOB OPENING: ACCT EXEC/GolTV/LA: Develop, present & sell on-air proposals, grow existing business & develop new bus. Meet w/ & service clients, Must be a self starter, media/brdcst exp, 4yr deg. [email protected] (2/16)

JOB OPENING: FREELANCE RESEARCH ANALYST/GolTV/MIAMI: Collect, evaluate and report ratings data. Must be proficient with Nielsen and Simmons systems. media/brdcst exp; 4yr deg. [email protected] (2/16)

JOB OPENING: MKTG MGR/GolTV/MIAMI: Asst VP on creating, implementing & exec. mktg strats. Create multimedia campaigns for consumer branding & Ad & AF sales. Bilingual, media/brdcst. & social media exp a +. 4yr deg. [email protected] (2/16)

JOB OPENING:  SPECIAL EVENTS MGR/MTV NETWORKS/NYC:  Mng small/medium sized events. 5-7 yrs of proven success in event mngmnt.  Good oral/written comm skills. Travel/wknd & evening ability a must.  Resume: (2/16)

JOB OPENING:  PROMOTION COORDINATOR/iNDEMAND/NYC: Track movies/events/sports for On-Air Dept. Consolidate info as mktg/promotional planners. Bachelor’s + 1 yr exp in TV/movie environment. Apply: [email protected] (2/16)

JOB OPENING: VP DEVELOPMENT/LA based production company specializing in unscripted programming. Great opportunity w/ competitive salary. VP req’s 3+yrs exp. Res. and or bio with references: to [email protected] (2/16)

JOB OPENING:   SR MGR, MARKETING/NYC/Media Co: Marketing, advertising, promotions. Strategic, creative, tactical execution of consumer campaigns. Ad Agency Mgmt. Can juggle multiple projects. 5+yrs exp. [email protected] (2/16)

JOB OPENING: ACCOUNT EXECUTIVE/NESN/MA: Reporting to the Local Sales Manager, this position requires a team oriented, creative sales professional adept at growing existing accounts while developing new business (2/15)

JOB OPENING: VICE PRESIDENT OF MARKETING/NESN/MA: Responsible for developing and overseeing the successful implementation of NESN’s marketing strategy throughout New England and nationally throughout the U.S. (2/15)

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SUMMER INTERNSHIP CREDITS ONLY:  SOCIAL MEDIA INTERN/Lunchbox Advertising/Culver City: Asst. Social Media Dept with all activities; hands-on w/ non-trad. agency; credit only; Inquire & apply to: [email protected]. Check us out at (2/16)

SPRING/SUMMER INTERNSHIP CREDITS ONLY: Cablevision Local Interactive Sales Internship: Provides practical experience in the communications industry and teaches daily operations within Optimum Homes and Auto Sales- Send resumes to [email protected] (2/15)

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SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm.3 yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (2/19)

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (2/19)

SITUATION WANTED: RESEARCH MGR/NYC: Need data turned into dollars? 10+ yrs attracting advertisers, meeting client needs. Exp w/variety of systems (Nielsen, MRI) and metrics (Live/C3, reach). E-mail: [email protected] (2/18)

SITUATION WANTED: ON-AIR PROMOTIONS/TRAFFIC MANAGER/Austin, TX:  5+ yrs exp including launch of a network.  Masters Cert. in Leadership.  Passion, drive, and organization.  Contact [email protected] (2/18)

SITUATION WANTED : SALES CLOSER in TV, FILM & MEDIA/ NY: 7+ years of Domestic and International experience in Film & TV sales, a powerful sales closer w/ strong Rolodex of clients, sharp professional – email [email protected] (2/17)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/17)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – Upfronts coming? 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (2/16)

SITUATION WANTED: EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (2/15)

SITUATION WANTED: ASSISTANT/INTERN L.A.: Looking to learn from 1/2hr comedy director, sitcom preferred. 4yrs experience in L.A. Would love to shadow/intern or be hired as assistant. Email: [email protected] (2/15)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!! [email protected] (2/15)

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