NBC Sports Group, in partnership with The R&A, detailed coverage plans for The 147th Open, running July 19-22 at Carnoustie Golf Links in Scotland. Overall, NBC Sports carries 182 hours of programming including nearly 50 live hours of the network’s tournament coverage. Production highlights include the return of the “Playing Through” split-screen commercial format, Mike […]
CBS and the NFL locked in an extended agreement to stream all NFL on CBS games on CBS All Access through the 2022 season. In addition, CBS will also now expand its NFL game streaming access for CBS All Access subscribers and TV Everywhere to include mobile devices beginning this season with the entire 2018 […]
ESPN serves up Wimbledon coverage this year that will include – for the first time – every match from the 18 courts will be played in front of cameras and presented exclusively by ESPN for the fortnight from London beginning July 2. The coverage includes more than 500 matches and available for fans between ESPN3 […]
PUMA continues to quickly shore up its basketball ties, this time locking in The Basketball Tournament for a new multi-year partnership making that makes the brand the exclusive footwear and apparel partner of TBT. PUMA will receive promotional rights to all TBT games, including a presence on-site as well during all ESPN broadcasts. In addition, […]
FOX Sports notched its most-watched FIFA World Cup day so far for the 2018 tournament, with three Saturday matches averaging 3,875,000 viewers. Leading the day was the Germany/Sweden Group Stage match, which scored 5,397,000 viewers according to Nielsen Media Research. Including streaming, the match drew 5,636,000 viewers. Match viewership was up 108% from the 2014 […]
Allie LaForce has a new home, formally announcing a deal to move to Turner Sports courtesy of a multi-year deal, and officially departing her role at CBS Sports. She will serve as a reporter for NBA on TNT regular season and playoffs coverage as part of her expansive role and continue as reporter for Turner […]
The NHL revealed its 2018-19 regular season with play set to begin on Oct. 3, with a four-game slate, highlighted by the Capitals raising their first Stanley Cup championship banner before facing the Bruins at Capital One Arena. The 1,271-game regular-season schedule wraps up on April 6, 2019. The other three games on the first […]
The PGA TOUR liked a new deal with Facebook, announcing an agreement with the platform to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Running on Facebook Watch in the US, the coverage will be produced under the PGA […]
The NBA detailed activation plans for the NBA Draft this week, with promotion that includes (but is not limited to): American Express hosting an exclusive NBA Draft experience for approximately 140 Card Members and select executives, which will include a group photo on the NBA Draft stage, a private reception, and a Q&A/autograph/photo session with […]
With Brooks Koepka making history to become the first golfer to win back-to-back U.S. Opens since Curtis Strange nearly thirty years ago, FOX Sports reports that 32.517 million viewers tuned in for all or part of FOX Sports’ presentation of the 2018 U.S. Open Championship, with 6.339 billion minutes consumed on the FOX broadcast network […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5