PGA TOUR swings with Facebook Live

The PGA TOUR liked a new deal with Facebook, announcing an agreement with the platform to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Running on Facebook Watch in the US, the coverage will be produced under the PGA TOUR LIVE brand and, similar to the TOUR’s subscription OTT service, will follow two featured groups that tee off in the morning of the third and final rounds. The PGA TOUR will uniquely produce this coverage for Facebook’s social video platform, with interactive elements aimed to engage fans. For example, the coverage will incorporate fan questions and comments.

The Facebook Watch coverage will begin at the Travelers Championship on Saturday with other events that include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and THE NORTHERN TRUST.

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