PUMA continues to quickly shore up its basketball ties, this time locking in The Basketball Tournament for a new multi-year partnership making that makes the brand the exclusive footwear and apparel partner of TBT. PUMA will receive promotional rights to all TBT games, including a presence on-site as well during all ESPN broadcasts. In addition, PUMA is offering an official endorsement deal to any player who competes in TBT and then signs on with an NBA team the following season.

“Partnering with an iconic brand like PUMA is a game changer,” said Jon Mugar, founder and CEO of TBT. “Not only do they have a massive global footprint, but they also value creativity, risk-taking and the idea of challenging the status quo. This partnership is perfect in so many ways, and will result in an even more memorable and unique experience for basketball fans and players alike.”

“TBT is a unique concept and a perfect tournament for us to get involved with as we kick off our re-entry into basketball,” said Adam Petrick, Global Director of Brand and Marketing for PUMA. “We want to shake things up within the sport, and this tournament does that and more by providing opportunities for previously unrecognized talent, and giving fans new ways to experience the game.”