Turner and the NBA unveiled its lineup of presenters for the second annual NBA Awards on TNT presented by Kia on Monday, with coverage beginning at 9p. This year will see Charles Barkley, DJ Khaled, Shaquille O’Neal, Jesse Williams, Snoop Dogg, Niecy Nash, Ken Jeong and Adrienne Houghton hand out awards honoring the stars and […]
ESPN doubles down on NBA Draft
ESPN is doubling down on its coverage of the 2018 NBA Draft presented by State Farm on Thursday, at 7p. The company will produce two unique, simultaneous telecasts on both ESPN and ESPN2 with the traditional telecast running on ESPN and now featuring a commentator lineup that includes host Rece Davis, NBA analyst Chauncey Billupsand […]
NBC Sports struts Peacock Pit
NBC Sports opened the doors to the NASCAR on NBC “Peacock Pit Box” ahead of its share of the season, serving as a state-of-the-art remote studio set designed to “bring viewers closer to the action” during NBC and NBCSN’s coverage of the 2018 NASCAR season. Built within a traditional pit box frame, the “Peacock Pit […]
World Cup numbers roll in
While the lack of a US team has clearly left a mark on FIFA World Cup viewership, the battle between Argentina and Iceland on Saturday still handed FOX Sports with an average of 2,973,000 viewers on the FOX broadcast network according to Nielsen, ranking as the most-watched game of the tournament for FOX and FS1, […]
Le Mans does esports
Legendary motor race, the 24 Hours of Le Mans and its organizer the Automobile Club de l’Ouest formed a joint venture dedicated to esports with Motorsport Network for the Le Mans esports series. The online series will be launched online on August 18 to coincide with the FIA World Endurance Championship round at Silverstone with […]
Silvercast’s “Mega-Zilla’ is 78-foot by 330-foot monster
FOX Sports will simulcast Friday’s Portugal vs. Spain World Cup match in one of the world’s most highly-trafficked locations — New York’s Times Square. The game, scheduled to air at 2 PM on the FOX broadcast network, will be shown using the feed from local FOX 5 NY on Silvercast’s 78 by 330-foot HD screen […]
Hyundai sponsors Spain’s Atletico Madrid two days after deal with England’s Chelsea
Hyundai and Italian soccer club Atletico Madrid signed a new partnership in which the South Korean car manufacturer will sponsor the La Liga club, replacing Alfa Romeo as the team’s automotive partner. For the deal’s duration, which will run until 2021, the company will provide cars for the club, while their logo will be placed […]
The FIFA bribery scandal has impacted soccer’s 2018 World Cup revenue
With the World Cup kicking off today in Russia, it’s worth noting that soccer (football) remains the world’s most popular sport, with more than four out of every 10 people considering themselves a fan, according to a recent Nielsen survey. However, the sport isn’t without its issues. World Cup sponsorship revenues, which have risen significantly […]
Empower Retirement signs PGA Tour player Webb Simpson to endorsement deal
Empower Retirement, the nation’s second largest retirement services provider, reached a multiyear marketing partnership with PGA Tour player Webb Simpson, winner of this year’s Players championship in Florida. Simpson, 32, is currently ranked No. 21 in the world and has won five PGA Tour titles, including the 2012 U.S. Open. The sponsorship, which will include […]
Los Angeles Lakers win 2017 Summer League title
For the first time, ESPN and NBA TV will combine to air every game of the NBA Summer League in Las Vegas. The 12-day, 82-game schedule will tip off with a record 10 games on Friday, July 6 and continue through Tuesday, July 17 at the Thomas & Mack Center and Cox Pavilion on the […]
CynCity
Cynsiders
With MoonBall Media, Two Athletes Step Into New Careers
MoonBall Media, led by former World Series Champion Eric Hosmer and award-winning producer and former...Cognitiv Goes OOH to Showcase the Power of AI
Cognitiv went big with its first brand campaign, showing agencies and brands the power of...AI’s Role in Media Buying and Planning
What role can – and should – AI play in media buying and planning? Heather...