Legendary motor race, the 24 Hours of Le Mans and its organizer the Automobile Club de l’Ouest formed a joint venture dedicated to esports with Motorsport Network for the Le Mans esports series. The online series will be launched online on August 18 to coincide with the FIA World Endurance Championship round at Silverstone with offline qualifying events at WEC rounds in Fuji, Japan in October (Asia qualifier), Autosport International Show, Birmingham in January (Europe & Middle East qualifier) and Sebring, Florida in March (US & Lat Am qualifier). “We are delighted to be able to launch this new esports series at our British round in August,” says Gerard Neveu, CEO FIA WEC. “We know from the worldwide fan survey we carried out last year that we have a growing number of younger fans following us on social media. This series allows us to create and grow an esports community of gamers specific to endurance racing.
Related Stories
Whoopi Goldberg and cast mates will take The Stand on CBS All Access Dec. 17
The Stand, CBS All Access’ television adaptation of the storied 1978 Stephen King novel, will debut December 17. Starring Whoopi Goldberg, Alexander Skarsgard, James Marsden, Odessa Young, Jovan Adepo and Amber Heard, the limited series unfolds around King’s apocalyptic struggle between good and evil after a plague destroys most of the country. Ben Cavell serves […]
McKinnon lands unprecedented Exotic deal
Get ready cats and kittens. Joe Exotic (working title), UCP’s limited series starring and exec-produced by Kate McKinnon, scored a straight-to-series order by both the NBCU television and streaming divisions. In an unprecedented move, project will roll out across broadcast net NBC, streamer Peacock, and a basic cable net USA. Series is based on the […]
Cat’s meow: Quaid will star in his own animal rescue story
Dennis Quaid is the cat’s meow. He’s partnering with ITV America’s Leftfield Pictures for unscripted TV project Saving Dennis Quaid, which he’ll star in and exec produce. Project documents the animal lover’s recent headline-making pet rescue where he and partner Jimmy Jellinek set out on a mission to adopt a 6-year-old black cat from Lynchburg, […]
Turner Sports Shaq’s up
Big news at Turner Sports, as the company lands a multiyear extension of its partnership with Shaquille O’Neal. Shaq’s expanded role gains the Basketball Hall of Famer more airtime, including on TNT’s Inside the NBA and NBA on TNT, as well as contributions to NBA.com. He also will develop projects throughout the WarnerMedia portfolio including […]
The Tonys go digital
The 74th Annual Tony Awards ceremony will go on, presented digitally sometime in the fall. Date and platform are TBA. The event had originally been scheduled for June 7, but was replaced by plans for a streaming special on the same date due to COVID-19. That special was postponed amid unrest over the George Floyd […]
CynCity
Cynsiders
DPAA Global Summit: Taking Attendees From Brands to Broadway
The DPAA Global Summit is next week – Tuesday, October 15 at NYC’s Pier Sixty....How Should the NFL Deal With “Swelce”?
The relationship between Kansas City Chiefs star Travis Kelce and Taylor Swift prompted respondents of...Amazon: Obsessed with the Consumer Experience
“Advertisers want ad formats that create meaningful customer engagement and are inherently measurable,” Jenny Burke,...
