FIFA signed its first 2018 World Cup sponsor from Africa, agreeing to a deal with the government of Egypt. “Egypt – Experience & Invest” – a campaign which FIFA says aims to showcase the “wide spectrum of tourism experiences and investment potential Egypt has to offer” – fills the first of four African slots in […]
Joe Buck, Paul Azinger and Brad Faxon lead Fox’s coverage
With the U.S. Open just two days away from teeing off, FOX Sports revealed its full programming schedule and crew of broadcasters for golf’s second major championship of the year, set for June 14-17 at New York’s Shinnecock Hills Golf Club. FOX will feature more than 160 hours of live coverage, highlighted by over 45 […]
Twitter, Budweiser team for FIFA World Cup Man of the Match
FIFA, Budweiser and Twitter are making it easier for fans to vote for the Man of the Match Award during the 2018 FIFA World Cup. The partnership is a continuation of Man of the Match voting during the 2014 World Cup. The new Twitter voting platforms will offer an enhanced visual voting portal and will […]
Ratings down for Justify’s Triple Crown victory
Justify’s historic Triple Crown victory in Saturday’s Belmont Stakes on NBC delivered an 8.1/19 overnight (not including digital) – likely making it the weekend’s top TV event. NBC’s overnight for the 150th Belmont Stakes peaked at a 9.9/23 from 6:45-7 p.m. ET, according to the networks, as Justify crossed the finish line to become the […]
Erin Andrews with Kristina Pink on FOX
FOX Sports will pair veteran reporter Erin Andrews with Kristina Pink for the NFL’s Thursday Night Football as co-reporters this fall, the network said. In addition, Andrews and Pink will contribute features to both FOX NFL KICKOFF and FOX NFL SUNDAYS. The pair will join seven-time Emmy award-winning broadcaster and lead FOX NFL play-by-play announcer […]
Turner Sports Live opens its doors
Turner Sports opened the doors to Turner Sports Live, a “first-of-its-kind” live sports sponsorship marketplace that brings together the division’s digital footprint across the sports ecosystem in the form of a single ad buy, targeted towards the specific audience(s) marketers want to reach. Inventory available at any given moment in the calendar year will depend […]
ESPN+ nabs CUSA
ESPN locked in a deal with Conference USA to bolster its content on ESPN+, singing on for a multi-year agreement to deliver more than 175 C-USA games to fans each year, including more than 125 combined football, men’s and women’s basketball games, with more than 100 of the total games on ESPN+ and the remaining […]
Telemundo’s Russian revolution
Telemundo Deportes, the Spanish-language home of the 2018 FIFA World Cup Russia, lined up its team of commentators and analysts for this summer’s tournament. Running June 14-July 15, four teams will take on microphone duties, with the entire commentary team of experts based in Russia throughout the duration of the tournament. Andres Cantor, as expected, […]
MLB Network lifted by Draft
MLB Network saw the MLB Draft rank as the most-watched Draft telecast ever on the channel averaging 320,000 viewers on Monday night for a rise of 21% over last year. Meanwhile, the network reports that – through the start of the 2018 MLB regular season to date – viewership for MLB Network’s game telecasts are […]
NBC continues postseason push
Despite a Game 4 blowout by the Capitals, NBC Sports’ coverage of the Stanley Cup Final continues to show growth overall with the series now averaging a Total Audience Delivery of 4.443 million viewers through the first four games across NBC, NBCSN, NBCSports.com, and the NBC Sports app, making it the most-watched Final in three […]
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