NBC Sports is hitting the NHL Stanley Cup Playoffs bolstered with coverage that will avoid local blackouts (except Boston and Pittburgh), as programming on NBC, NBCSN, CNBC, USA Network (along with NHL Network) will run side-by-side with regional sports carriage as well as be made available for streaming on NBCSports.com and the NBC Sports app. […]
China electronics giant Hisense signed on as an Official Sponsor of the 2018 FIFA World Cup Russia where the sponsor will engage in various global marketing and advertising activities for both the FIFA Confederations Cup 2017 and the 2018 FIFA World Cup. In addition, Hisense televisions will be the official televisions of the competition. “Over […]
Thursday Night Football once again has a new home, as the NFL locked in a deal with Amazon that will move the franchise from Twitter to Amazon Prime where it will deliver games to a global audience across devices during the 2017 NFL Season. With a reported value topping $50 million, the platform now receives […]
The Mountain West Conference released its football national television package for the 2017 season with 44 national games set to run on CBS Sports Network and ESPN networks with play beginning Aug. 26 with a duo of Oregon State/Colorado State and South Florida/San Jose State set to CBS Sports Network. Meanwhile, ESPN’s selections for the […]
North Carolina’s victory over Gonzaga boosted viewership for CBS, as the championship game was seen by an average of 22.998 million viewers, up 30% over last year’s game on TBS. With the viewership boost in the books, Turner Sports and CBS Sports report that this year’s tournament ranked as the second most-watched in 23 years, […]
Tony Romo is now hitting the sports broadcasting field, with CBS Sports announcing that the former Cowboys quarterback will now become CBS Sports’ lead NFL game analyst beginning with the 2017-18 NFL season, replacing Phil Simms to join Jim Nantz and Tracy Wolfson on the microphone as the lead announce team for the network’s coverage […]
In hockey news, the NHL appears to have closed the door for its players to participate in the 2018 Olympics once and for all. In a statement, the league writes that “A number of months have now passed and no meaningful dialogue has materialized. Instead, the IOC has now expressed the position that the NHL’s […]
Monster Energy is bringing Bellator MMA to a new world, with the MMA promotion announcing that the brand will showcase Bellator fights as part of its activation experience at NASCAR this season. Bouts will see MMA fighters included as a pre-race event for fans in attendance of four of this season’s races, starting the weekend […]
As the sports industry turns its attention to Augusta this week with The Masters on ESPN and CBS, Golf Channel is continuing its own run of wins, announcing last week that the network had notched its eighth consecutive quarter of year-over-year viewership growth. Now, with The Masters in its sights, the network will look to […]
A pair of tight Final Four contests have now pushed coverage of the 2017 NCAA Tournament to rank as the second most-watched in 23 years, with the entire event now averaging 10.4 million viewers, up 14% from last year and the second-highest average viewership through the Final Four since 1994. Additionally, NCAA March Madness Live […]
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