NBC Sports is hitting the NHL Stanley Cup Playoffs bolstered with coverage that will avoid local blackouts (except Boston and Pittburgh), as programming on NBC, NBCSN, CNBC, USA Network (along with NHL Network) will run side-by-side with regional sports carriage as well as be made available for streaming on NBCSports.com and the NBC Sports app. Overall, the company will carry as many as 105 playoff games, and possibly more than 260 hours of programming through June starting April 12. NBCSN will serve as the primary home of the Stanley Cup Playoffs, offering coverage of one or two games virtually every night of the first round while NBC will showcase six exclusive first-round broadcasts during the weekends of April 15-16 and April 22-23. During the second round, all games will air exclusively on NBC, NBCSN, USA Network, or CNBC, with NBC lining up a second-round Stanley Cup Playoff game immediately following live coverage of the Kentucky Derby on May 6.
On social channels, activation will include: Last Night on The Stanley Cup Playoffs, where NBC Sports treats each night of the postseason “like your favorite television dramatic series, churning out relevant, daily content highlighting the most memorable moments from each night’s games”; The Social Sin Bin; and the Stanley Cup Wishing Well Facebook Live.