CBS is once again warming up for spring’s annual golf outing, detailing plans for coverage of The Masters for the 62nd consecutive year from Augusta National Golf Club. The network’s coverage begins with the third round starting April 8 at 3p, with final round play shown on Sunday at 2p. In addition, highlights of early-round […]
UEFA is preparing to dive deep into esports and video games, and is now inviting proposals for categories that include: Official football simulation game and associated Esports rights; Official football management games; and Football related casual games and associated Esports rights. UEFA appointed TEAM Marketing AG to serve as its exclusive marketing agency for the […]
NBC Olympics continues to mold its coverage of the Winter Games from PyeongChang, announcing a partnership with Snap Inc. to bring unique coverage to Snapchatters in the US next February, including NBC Olympic coverage via daily “Our Stories” and “Publisher Stories” available in Snapchat Discover. In addition, NBC Olympics will work with BuzzFeed to co-produce […]
Peace at last for USA Hockey and the US Women’s National Team, which announced an agreement that will result in “groundbreaking support” women’s program over the course of the next four years and ensures that the squad will defend its gold medal in the 2017 IIHF Women’s World Championship starting tomorrow at 7:30p on NHL […]
NBC Olympics is all-in on live broadcasts for the upcoming Winter Olympics, announcing that – for the first time ever at the event – NBC will broadcast all of its Olympic programming live across all time zones, allowing all US viewers to watch coverage from PyeongChang, South Korea, at the same time. On most nights, […]
The long-time marriage between baseball and hot dogs just got official as Nathan’s Famous locked in a deal to become MLB’s first official hot dog. Nathan’s was already the official hot dog of the Cardinals, Marlins, Mets and Yankees. “There is something special, wholesome, and uniquely American about spending a summer day at the ballpark, […]
The silver and black are officially bound for the Silver State as NFL owners voted 31-1 to approve the Raiders move from Oakland to Las Vegas. The team will continue to play at the Oakland Coliseum in 2017 and 2018, at a minimum, while a new venue is built off the Strip, with the decision […]
Major League Baseball unveiled a new multi-platform advertising campaign designed to “showcase the excitement and perpetual drama that the game of baseball fosters during an emotional season,” dubbed This Season on Baseball. The promotion’s opening spots showcase the game’s top players and the major storylines and – as the season unfolds – new promos will […]
With the Final Four now locked in for Saturday, Turner Sports and CBS Sports have maintained their own hot streak heading into the weekend’s game. The companies are reporting that its coverage of the 2017 NCAA Tournament through Friday ranks as the most-watched since 1993, according to Nielsen, with an average of 9.8 million viewers […]
The NFL is preparing to lengthen halftime, expanding the break from 12 minutes to 13 minutes and 30 seconds. “Halftime currently is 12 minutes, but there is built-in delay time that involves teams getting to the locker room and the infrastructure of our stadiums and how they’re configured,” Competition Committee chairman Rich McKay said during […]
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