NBC’s Winter workout

NBC Olympics is all-in on live broadcasts for the upcoming Winter Olympics, announcing that – for the first time ever at the event – NBC will broadcast all of its Olympic programming live across all time zones, allowing all US viewers to watch coverage from PyeongChang, South Korea, at the same time. On most nights, the primetime broadcast will begin at 8p (5p in PT, etc.), followed in all time zones by local news, and then a “Primetime Plus” program. A replay of the primetime program will follow “Primetime Plus.”

“Nothing brings America together for two weeks like the Olympics, and that communal experience will now be shared across the country at the same time, both on television and streaming online,” said Jim Bell, President, NBC Olympics Production & Programming.. “That means social media won’t be ahead of the action in any time zone, and as a result, none of our viewers will have to wait for anything. This is exciting news for the audience, the advertisers, and our affiliates alike.”

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