FIFA’s TV terms

China electronics giant Hisense signed on as an Official Sponsor of the 2018 FIFA World Cup Russia where the sponsor will engage in various global marketing and advertising activities for both the FIFA Confederations Cup 2017 and the 2018 FIFA World Cup. In addition, Hisense televisions will be the official televisions of the competition. “Over the years, Hisense has gained a lot of experience and seen strong brand growth through sports sponsorships,” said Liu Hongxin, President of the Hisense Group. “We are honoured to take on our biggest challenge yet, the 2018 FIFA World Cup, and we believe that the competition will vastly improve global awareness and economic value for Hisense as a truly international brand. The FIFA World Cup brings together the highest levels of competition and prestige in global football, making it the perfect sports event for us to be a part of.”

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