Thursday Night Football once again has a new home, as the NFL locked in a deal with Amazon that will move the franchise from Twitter to Amazon Prime where it will deliver games to a global audience across devices during the 2017 NFL Season. With a reported value topping $50 million, the platform now receives rights to stream the 10 game package.
“We are continually looking for ways to deliver our games to fans wherever they watch, whether on television or on digital platforms and we are thrilled to bring Thursday Night Football to Amazon”, said Brian Rolapp, Chief Media and Business Officer for the NFL. “As has been the case with all our streaming initiatives, we look forward to continuing to innovate with our partners as we learn the best ways to serve our fans both this season and into the future.”
“Our focus is on bringing customers the best premium video programming, when and how they want to watch it. Streaming Thursday Night Football on Prime Video is a great step for us toward that vision, and offers tremendous new value for Prime members around the world,” said Jeff Blackburn, Senior Vice President, Business Development & Entertainment, Amazon. “And we’re thrilled to extend our ongoing content relationship with the NFL the gold standard for sports entertainment on behalf of our Prime customers.”