Final Four continues NCAA lift

A pair of tight Final Four contests have now pushed coverage of the 2017 NCAA Tournament to rank as the second most-watched in 23 years, with the entire event now averaging 10.4 million viewers, up 14% from last year and the second-highest average viewership through the Final Four since 1994. Additionally, NCAA March Madness Live has generated an all-time best 93.5 million live video streams through the Final Four. The two Semifinal games on Saturday averaged 16.8 million viewers, making it the second most-watched Final Four in 19 years, up 44% over last year, where it ran on TBS. The North Carolina/Oregon game alone averaged 18.8 million viewers, up 46% from 2016, and the second highest average viewership for the late Final Four game in 19 years, according to Nielsen.

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