The Overwatch League formalized its plans for the 2019 Grand Finals, confirming location, dates and broadcast arrangements for this year’s event. The Grand Finals will be held at the Wells Fargo Center in Philadelphia on Sept. 29, with the two teams that qualify for the Grand Finals competing for the League’s championship trophy and a […]
Valve is off and running to beef up its prize pool via the International 2019 Battle Pass, where 25% of all sales dedicated toward the tournament’s prize pool. This year sees a “Jungle Expedition” theme for players which will see players take part in a Wrath of the Mo’rokai special event. Just 18 hours of […]
Global esports organization Immortals announced the close of its Series B investment, hitting $30 million. Investors in the round include existing Immortals shareholders AEG, Lionsgate, the Milken Family, Steve Kaplan, and Meg Whitman with new investors John Griffin, March Capital Partners and others also participating. The company also announced that it will rebrand its holding […]
Foot Locker is adding esports merchandise to its lineup courtesy of a new product collaboration with Champion Athleticwear and five esports teams. The collection was “designed to reflect each team’s dynamic DNA and heritage, and includes apparel ranging from jerseys, sweatshirts and T-shirts.” Teams featured in the collection include: Optic Gaming, Counter Logic Gaming, Dignitas, […]
Nielsen opened the Nielsen Esports Playbook for Brands, a guide for brands exploring sponsorship or advertising, reporting a 13% growth in the share of non-gaming related (restaurants, automobiles, financial services, insurance, etc.) brand sponsorship involvement year-over-year. “Some of the most common esports questions we get asked at Nielsen relate to brand involvement – how to […]
Epic Games and Marvel are again teaming up to promote the new Avengers:Endgame movie with Fortnite x Avengers, which launches today. Early promotion featured Fortnite characters using weapons and accessories that the Avengers heroes also use, implying that those items will be used within the game, similarly to the Infinity Gauntlet used last time.
Gen.G is once again making headlines, announcing a $46 million round of funding that includes a lineup of investors in sports, entertainment and technology such as actor Will Smith. In addition to Smith, other new partners include Japanese soccer star Keisuke Honda’s Dreamers Fund, Los Angeles Clippers minority owner Dennis Wong, former Chairman of US […]
Riot Games gave its logo an overhaul, updating a staple that rose from its founding 12 years ago, separating the first from the word “Riot.” In the announcement, the company noted that “It’s easy to forget what life was like in 2006… As technology changed and we began playing in new environments, it became clear […]
OverActive Media, the parent company of Splyce and Overwatch League franchise Toronto Defiant, added a bit of star power to its ownership group with news that Abel “The Weeknd” Tesfaye would be investing and serve as a global ambassador for both of the company’s esports brands. “We are thrilled to be welcoming a global superstar […]
Expertise in the art of the experience has never had a higher premium, as venues and tournament producers continue to ramp up engagement tactics that sometimes need to last for weeks. Meanwhile, DreamHack, founded in 1994 as a BYOC LAN party, continues to evangelize the digital festival, featuring multiple esports competitions, live music, exhibitions, creative […]
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