Global esports organization Immortals announced the close of its Series B investment, hitting $30 million. Investors in the round include existing Immortals shareholders AEG, Lionsgate, the Milken Family, Steve Kaplan, and Meg Whitman with new investors John Griffin, March Capital Partners and others also participating. The company also announced that it will rebrand its holding company as Immortals Gaming Club and that it had acquired Gamers Club, the leading Brazilian game matchmaking platform. IGC has plans to add future esports, gaming and gaming entertainment-related investments and operations within Gamers Club and IGC Esports as well as through additional operating companies to be announced later this year.

“Bringing together a premier platform in Gamers Club and our core esports team operations is a critical and exciting step in enabling IGC to become a vertically integrated, truly global esports and gaming organization,” said Ari Segal, Immortals Chief Executive Officer, who will hold the same title in the rebranded IGC. “This fundraise is a major milestone in the evolution of this organization and furthers our ambition to build a distinctive, best-in-class esports and gaming organization: a values driven company, focused on promoting and celebrating inclusivity and diversity; a brand-specific approach to team ops, targeting deep engagement with high-affinity audience and community; a strong management team with complementary endemic and non-endemic experience and expertise; and a uniquely positioned, highly strategic investor base.”