Gen.G’s Fresh investment

Gen.G is once again making headlines, announcing a $46 million round of funding that includes a lineup of investors in sports, entertainment and technology such as actor Will Smith. In addition to Smith, other new partners include Japanese soccer star Keisuke Honda’s Dreamers Fund, Los Angeles Clippers minority owner Dennis Wong, former Chairman of US Investments Alibaba Group Michael Zeisser, and MasterClass Co-Founder and CEO David Rogier. Additional participants include New Enterprise Associates (NEA), Conductive Ventures, Battery Ventures, Canaan Partners, SVB Capital, and Stanford University.

According to the team, Smith and Honda will join two-time NBA Champion and current Gen.G Player Management Advisor Chris Bosh in supporting the team’s creative and commercial endeavors, guiding the growth of the Gen.G brand and advising Gen.G players and content creators. The capital will be used to support ongoing expansion of Gen.G’s global footprint, the development of Gen.G’s youth esports academy program; and the launch of Gen.G’s Los Angeles headquarters opening in July 2019. Meanwhile, Silicon Valley Bank (SVB) has also been named as Gen.G’s banking partner and Gen.G announced the appointment of Martin Kim as Vice President of Strategic Partnerships.

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