Immortals Gaming Club made its newest deal official, announcing the acquisition of Infinite Esports & Entertainment, the parent company of OpTic Gaming. The transaction, the largest change of control transaction in esports history, values Infinite at more than $100 million in enterprise value and makes IGC one of the world’s largest esports organizations with four […]
The final stages of the Mid-Season Invitational and the MDL Disneyland Paris Major led the pack of tournament audiences in May, according to Esports Charts, with the mobile game tournament featuring Arena of Glory laying claim to the third spot worldwide. Among English speaking audiences only, Overwatch League Stage 2, IEM Sydney and ESL One […]
After testing the waters of Cloud9, Puma has decided to take a deep dive with the team, locking in an expanded sponsorship with the organization in a multiyear deal to develop a full apparel collection and see the brand serve as the official Apparel and Footwear sponsor of Cloud9 Esports (not including the Overwatch League’s […]
Echo Fox owner Rick Fox will stay with Echo Fox after reports of him considering leaving the organization earlier this year. Speaking on The GG Podcast, Fox said he will “fight to get this person out of Echo Fox.” Last month, Fox told TMZ Sports that he would stay with Echo Fox if the organization […]
PEAK6 Investments announced the acquisition of global esports team Evil Geniuses. The team currently features a roster of players for titles that include Dota 2, Call of Duty, Rocket League, Fortnite, and Tom Clancy’s Rainbow Six Siege. As part of the deal, Nicole LaPointe Jameson has been appointed CEO of Evil Geniuses, where she will […]
After testing the waters of Cloud9, Puma has decided to take a deep dive with the team, locking in an expanded sponsorship with the organization in a multiyear deal to develop a full apparel collection and see the brand serve as the official Apparel and Footwear sponsor of Cloud9 Esports (not including the Overwatch League’s […]
With the NCAA out of the esports picture for the foreseeable future, Riot Games announced the formation of the Riot Scholastic Association of America – designed to serve as the governing body for Riot’s college and high school esports activity and level up Riot’s continued support for scholastic esports, including scaling competitive operations, creating a […]
WarnerMedia announced plans to bring together its videogaming and esports-centric businesses for a new tournament series spotlighting Mortal Kombat 11, run by ELEAGUE. Top-performing gamers will win cash prizes and trips to compete at RTX, July 5-7, in Austin. This initiative – formally titled ELEAGUE x MK 11 Arena at RTX Austin presented by AT&T* […]
Complexity Gaming unlocked a partnership with MillerCoors, designating Miller Lite as the exclusive alcoholic beverage of the team. The strategic partnership includes sponsorship of the Miller Lite Player Lounge within Complexity’s upcoming new headquarters, the GameStop Performance Center, serving as a dedicated area for players “to relax with one another as well as with coaches […]
The Entertainment Software Association released results of its new survey entitled “2019 Essential Facts About the Computer and Video Game Industry,” reporting that while 93% of American households own a smartphone, almost half of them use it to play video games. More than three-quarters of respondents reported that video games provide them with mental stimulation […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.