After being unable to get a shareholder accused of racism to divest from the company, Echo Fox is now set to sell its spot in the North American League of Legends Championship Series with Kroenke Sports & Entertainment emerging as a buyer. Tuesday saw the official Twitter page of League of Legends esports tweet out […]
June saw an uptick in worldwide digital gaming revenue with a rise of 2% to $9.2 billion, according to Superdata. Mobile blazed the trail, showing a 7% uptick year-over-year for the month, making up for underperformance on Console and PC, which were down 2% and 9% respectively. Highlights from the period included: June ranked as […]
ESL is serving up MTN DEW AMP GAME FUEL as its Official Global Beverage Partner for all major global events in the ESL ecosystem, courtesy of a new deal, that includes ESL One, IEM and Pro League and running through 2020. In addition, the deal will see the sponsorship activate in a post-match broadcast segment, […]
As part of Amazon Prime Day, Twitch leveraged its partnership with the e-commerce giant through the sponsored campaign, “Twitch Sells Out”. The product demo/game show featured some of the platforms top influencers including: Pokimane, Jericho, TimTheTatman and others. Our latest case study focuses on the activations viewership and chat engagement tracking 1/2M hours watched of […]
Good news for Immortals Gaming Club, which cemented a renewal of its partnership with MTN DEW AMP GAME FUEL. The pair had produced the YouTube series Champions Rising featuring MIBR, IGC’s CS:GO roster and reeling in over 1-million minutes watched online and will continue to chronicle the team at IEM Chicago. In addition to being […]
Anti-smoking nonprofit initiative Truth is backing ELEAGUE in a new marketing partnership between the two organizations, which will kick off with this weekend’s first-ever Gears 5 Esports Tournament at ELEAGUE Arena. Competition begins Saturday at noon on Twitch. Competition on Xbox Game Studios’ upcoming Gears title will see eight of the world’s best professional teams […]
Riot Games announced plans to use Nielsen for comprehensive sponsorship valuation measurement across the company’s multiple esports leagues and competitions around the world in order to demonstrate the monetary value of exposure provided to brands currently activating or considering association with its League of Legends events. The deal will see Riot Games provide access to […]
FACEIT announced plans to operate a brand new Quake Pro League that will span August 2019-August 2020 from the FACEIT Studio in London. The Quake Pro League kicks off at QuakeCon 2019 and will see 20 pre-selected players face off in a year-long linear tournament structure. The Quake Pro League kicks off at QuakeCon 2019 […]
The upcoming Metarama Gaming + Music Festival unveiled its lineup of pro gamers, musicians and streaming stars who will be embracing Las Vegas on Oct 19-20. Among the list of talent will be Marshmello, Ninja, Logic, Jacksepticeye, Snoop Dogg, Imagine Dragons, Sodapoppin and Alan Walker for a “celebration of the worlds of gaming, esports and […]
Mexico’s TV Azteca, the top sports television network in the country, and Black Ridge Acquisition Corp. entered into a term sheet which would provide for TV Azteca to become a shareholder of Allied Esports through an equity investment in Black Ridge Acquisition Corp. totaling $5 million. Highlights from the term sheet include TV Azteca and […]
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