Measuring how Twitch sold out

As part of Amazon Prime Day, Twitch leveraged its partnership with the e-commerce giant through the sponsored campaign, “Twitch Sells Out”. The product demo/game show featured some of the platforms top influencers including: Pokimane, Jericho, TimTheTatman and others. Our latest case study focuses on the activations viewership and chat engagement tracking 1/2M hours watched of sponsored Prime Day content. Here are the key insights:
“Twitch Sells Out” takes 2nd place to Twitch’s top Influencer: Shroud generated 109.4k more H. Watched, with an Average Minute Audience 3 times greater than the Twitch Presents channel.
“Twitch Sells Out” leads in New Viewers and Engagement: Twitch Presents generated 3.5 times more New Views than the other top channels combined, and 2.1 times more chat messages than the sample average.
Twitch Chat Engagement Spotlight: Although “Twitch Prime” generated 63.7k more mentions than “Prime Day”, “Prime Day” shines in meaningful engagement with 21.3k unique chatters.
For more insights and analysis, including an audience sentiment analysis of the top topics, visit our blog at: Blog.StreamHatchet.com.

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