ESL added two more years to its partnership with MTN DEW AMP

ESL is serving up MTN DEW AMP GAME FUEL as its Official Global Beverage Partner for all major global events in the ESL ecosystem, courtesy of a new deal, that includes ESL One, IEM and Pro League and running through 2020. In addition, the deal will see the sponsorship activate in a post-match broadcast segment, the MTN DEW AMP GAME FUEL Power Plays. MTN DEW AMP GAME FUEL sponsors both flagship circuit events, Intel Extreme Masters (IEM) and ESL One, as well as Pro League, the premier professional Counter-Strike: Global Offensive (CS:GO) league, through 2020. “We have a deep-rooted, collaborative relationship with Mountain Dew and adding MTN DEW AMP GAME FUEL, a drink designed for gaming, as our Official Global Beverage Partner is a natural fit,” said Paul Brewer, Senior Vice President of Brand Partnerships, ESL North America. “Building on our joint success, product integration and custom content will create new ways for us to engage fans all over the world.”

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