OverActive Media, the parent company of Splyce and Overwatch League franchise Toronto Defiant, added a bit of star power to its ownership group with news that Abel “The Weeknd” Tesfaye would be investing and serve as a global ambassador for both of the company’s esports brands. “We are thrilled to be welcoming a global superstar like Abel to our investor family,” said Chris Overholt, CEO and President of OverActive Media. “Abel’s standing in the music industry will provide our Toronto Defiant and Splyce brands the opportunity to reach more fans and engage new audiences.”
“As a big esports fan, I am really excited to be involved in this project. I am looking forward to collaborating with OverActive Media in unique and innovative ways,” said Tesfaye.