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Cynopsis 06/24/26: Dave’s Back, Baby: 6,000 Episodes of Letterman Are Coming to Your Feed
Wednesday June 24, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. Today: · Letterman Goes Global · Miss USA Returns to TV · “Ponies” Gets Put Out to Pasture IN THE NEWS NBCUniversal Global TV Distribution and David Letterman’s Worldwide Pants have partnered with digital monetization firm
Tatari CRO Andy Schonfeld Says Programmatic Is a Tool, Not a TV Strategy
If you’re buying TV through a DSP and calling it a strategy, Tatari CRO Andy Schonfeld has some notes. On this episode of AdExchanger’s Inside the Stack podcast, Schonfeld, who has spent seven years building Tatari’s revenue operation across 350 brands and 100-plus agencies, argues that programmatic is simply a tool, and not a TV […]
Cynopsis 06/23/26: Brown Bag Films Goes Grown-Up
Tuesday June 23, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. Today: · Ads Are Winning Viewers Back, But Gen Z Is Playing by Different Rules · Linear TV Is Now a Niche Sport — and Streaming Loyalty Is a Myth · Disney Takes Its FCC Fight to the […]
Cynopsis 06/22/26: James Burrows Dies at 85
A CYNOPSIS MESSAGE FROM SCREENVISION There’s No Shared Experience Like Cinema Cinema delivers premium video with unmatched attention,scaled reach, and cultural impact you can’t replicate anywhere else. This past weekend proved it: Toy Story 5 took the box office to infinity and beyond,with a Taylor Swift original on the soundtrack and ~14M impressions fueling the […]
You’re Not Buying TV. You’re Buying What Your DSP Can Reach.
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How Hyundai Is Using the World Cup to Redefine What a Car Brand Can Be
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