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11/10/25: Cynopsis Media Tech Update
Monday November 10, 2025 IP-to-postal linkages are accurate, on average, 13% of the time. That stat is among the key findings from a study, commissioned by Coalition for Media Measurement and Go Addressable, that highlights gaps in CTV and audience-based advertising. Other highlights include: · IP-to-email linkages are accurate, on average, 16% of the time. […]
Cynopsis 11/10/25: Nate Bargatze to Host New ABC Game Show
Monday November 10, 2025 IN THE NEWS AMC Networks is reducing its global workforce of 1,800 employees by about 5% through voluntary buyouts. CEO Kristin Dolan said the exits were intended to “ensure we have the right skills for the future.” The news came on Friday, as AMC reported 3Q25 results that included a […]
11/09/25: Cynopsis Jobs
Sunday November 9, 2025 CYNOPSIS WEBINARS The Data Advantage Starts Here Broadcasters and streamers are rewriting the rules of audience engagement. Join Cynopsis and Omeda on Nov. 11 at 1 PM ET to explore insights from the 2025 State of Audience Data report—what’s driving growth, what’s holding brands back, and how to turn first-party data […]
Cynopsis 11/07/25: Netflix Offers a Peek at New “Stranger Things” Series
Friday November 7, 2025 IN THE NEWS Forty-three percent of large advertisers expect to spend more on addressable TV in 2026. That stat comes from Go Addressable, an association led by the major TV providers that seeks to advance addressable TV advertising. Additionally: · Among survey respondents who haven’t used addressable TV, 63% plan […]
Cynopsis 11/06/25: Premiere Date Set for “The Last Thing He Told Me”
A CYNOPSIS MESSAGE FROM PREMION Thursday November 6, 2025 IN THE NEWS Want to win over viewers? Help them find something to watch. Video platforms relying on engagement to drive their businesses face major risks by not delivering user experiences that help viewers navigate massive amounts of available content, according to Gracenote’s […]
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Recognition Is the New Relevance: What Nostalgia and Trust Tell Us About Today’s Consumer
By Crystal Foote, Founder and Head of Client Partnerships, Digital Culture Group (DCG) For...The Tipping Point in Media Buying: Where Data, Technology, and Creativity Converge
Former Havas Media executive Michele Madaris, now Media Director of Boathouse on the agency side,...AI Meets OOH: Modernizing a Classic Advertising Channel
The OOH industry is overdue for modernization, maintains Chris Gadek, CEO AdQuick. Here, he explores...
