Median monthly usage by broadband subscribers in 2020 is on a trajectory to surpass 250 GB for the first time, according to the Q4 2019 OVBI (OpenVault Broadband Industry) report, which notes that a 24.4% increase in average provisioned speed, from 103.1 Mbps to 128.3 Mbps, in 2019 was slightly outpaced by a 27.3% increase in average consumption, from 270.2 GB to 344 GB. OpenVault projects that by the end of 2020 “power usage” of more than 1 TB per month will account for at least 12% of all subscribers, a 60% increase from EOY 2019, and that “extreme power usage” of more than 2TB will reach 1.4% of subscribers, an 80% increase from EOY 2019. “These trends are critically important planning metrics for operators to consider,” especially those using slower DSL, early generation DOCSIS, or wireless-based platforms, the report says. “As these operators upgrade their networks, they can use predictive modeling to better plan for the impact on their network.”
Related Stories
Cynopsis 12/09/25: Paramount Makes Hostile Bid for WBD

A CYNOPSIS MESSAGE FROM OMEDA Tuesday December 9, 2025 IN THE NEWS Paramount launched a hostile bid for Warner Bros. Discovery on Monday, three days after WBD announced a deal with Netflix that had won the approval of both companies’ boards. Paramount circumvented the WBD board to offer shareholders what it described […]
12/08/25: Cynopsis Media Tech Update

A CYNOPSIS MESSAGE FROM DADDI BRAND COMMUNICATIONS Monday December 8, 2025 Older viewers are fueling much of the growth in influencer content, according to data from Ampere Analysis. Among 55–64-year-olds, weekly viewing of influencer content in the US has jumped from 44% in 2020 to 54% in Q3 2025, “The biggest surprise in […]
Cynopsis 12/08/25: Paramount+ Renews “Landman” for Season Three
12/07/25: Cynopsis Jobs

Sunday December 7, 2025 CONVERGENT TV WORLD AWARDS 2026 FINAL HOURS: Prices Increase Tonight Media is converging fast—across TV, streaming, digital, gaming, and DOOH—and the Convergent TV Awards celebrate the work leading that transformation. From creative excellence to measurement and cross-screen ROI, this is where innovation gets recognized. Submit by MIDNIGHT TONIGHT before rates increase. […]
Cynopsis 12/05/25: New Look for CNBC

Friday December 5, 2025 IN THE NEWS “CBS Evening News” co-anchor Maurice DuBois is leaving as part of a larger overhaul of talent at the network. DuBois announced his departure via Instagram Thursday, adding that December 18 will be his last broadcast at CBS News. “It has been the Honor of a Lifetime,” he […]
CynCity
Cynsiders
What Brands Got Wrong Last Holiday Season — And What They’re Doing Now
LA-based creative agency Saylor is seeing a major shift in how marketers are approaching...Don’t Overlook the Creative Opportunities of AdCP
By Casey Saran, President at Rembrand AdCP was recently introduced as a standard protocol to...Why the Most Effective Holiday Ads Aren’t New at All
By Ty Tinker, Director of Analytics, AdQuick Each year, marketers enter the holiday season with...
