Platinum Equity has acquired Centerfield, a technology-driven marketing and customer acquisition company. The firm also announced that Centerfield has acquired Digital Ventures, which operates  web sites in home security, residential services, senior services and other verticals. 

Centerfield’s digital assets and  platform, Dugout, engage in-market consumers and automate end-to-end customer acquisition shopping experiences. Founded in 2011, Centerfield has more than 1,000 employees across seven offices serving brands in residential services, telecommunications, business services, education and other verticals.

“Digital Ventures has built an impressive digital marketing business reaching millions of customers in competitive industries,” said Centerfield co-founder and CEO, Jason Cohen. “We are thrilled to have the team join Centerfield and believe this acquisition is a blueprint for us to expand in both new and existing verticals.”