Data analytics firm Parrot Analytics announced that it will provide entertainment and sports agency Creative Artists Agency with global analytics data and solutions with insights on worldwide audience demand for entertainment content.

This advanced dataset, which collects data from social media, video streaming, peer-to-peer protocols, photo sharing, blogging and research platforms, creates a holistic content demand measurement tool that highlights how content resonates with consumers. These metrics span across audience consumption in more 100 countries, 100 languages and more than 3.5 trillion data points – and will add to CAA’s existing industry leading data platform that helps agents identify and create the best opportunities for clients.

“Our goal is to unlock the magic of content through our products. We’re excited to be working with CAA in the coming years to help deliver on our mutual mission of connecting creators with consumers,” Parrot Analytics CEO Wared Seger said. “By leveraging the power of global content demand analytics, we can give CAA’s data science teams access to our state-of-the-art datasets, allowing the agency to continuously drive its clients’ ideas, interests and opportunities forward. 

“With more content for consumers to watch than ever, leveraging Parrot Analytics’ unique tools to identify audience demand for content will help us to continue identifying the best opportunities for our clients,” CAA Executive Freddy Flaxman said.