CYNOPSISDIGITAL
06.16.15 Good morning. It’s Tuesday June 16, 2015, and this is your first early morning digital briefing.
Talk about 20/20 vision: Over-the-top programming and video revenue will bring in $51.1 billion by the year 2020, according to a new report from Digital TV Research. The revenue predicted in the next five years will nearly double the $26 billion expected to roll in this year. The U.S. will remain the top market in OTT and video revenue, and increase $16.6 billion by 2020 to $19.1 billion. However, SVOD will overtake OTT advertising to become the largest revenue in 2020. SVOD revenue will rise to $21.6 billion in 2020. The 2010 U.S. SVOD revenue raked in $753 million, and it will hit $6.5 billion in 2020.
Winona Ryder is the next star to sign on to a Netflix original. She will join the supernatural thriller from Matt and Ross Duffer (horror short We All Fall Down), called Montauk (wt), an eight episode series premiering next year. The brothers will executive produce along with Shawn Levy and Dan Cohen. Plot revolves around a boy’s disappearance in Long Island in the 1980s.
Big Brother will return this summer with cross-platform programming for viewers, including a live feed on CBS All Access. The SVOD service will feature every episode and give subscribers a first peek at this season’s houseguests on June 16, before the first interviews air. The reality series will debut with a two-night premiere on June 24 and June 25 at 8p ET. CBS All Access costs $5.99 a month.
Comedy Central is ramping up its digital presence with a major launch of the Emmys For Your Consideration campaign. The net will release a slew of TV clips across YouTube, SnapChat, Facebook and ComedyCentral.com. Each platform, which CC says reaches 140 million fans, will get a custom version of the campaign.
Lifestyle web publisher Evolve Media LLC acquired Martini Media, a destination that reaches the upscale audience online. “The affluent market is the largest user of digital media,” said Erik Pavelka, Martini’s CEO. “We have seen a significant increase in luxury brands actively marketing to them through the creation of content-led creative that is visually stunning.” Martini Media will remain a separate division under the Evolve banner.
Yahoo launched an updated version of its short-form documentary Viewfinder. The first episode, titled Uniquely Nasty: The U.S. Government’s War on Gays, will premiere on June 22 and cover government persecution of gays and lesbians.
Multi-channel network and digital distributor ONErpm launched the Brooklyn-based ONErpm Studios for YouTube creators in its network to produce videos free of charge. ONErpm recently reached 700 million views per month on YouTube, and the MCN projects it will hit one billion monthly views with an audience of 20 million subscribers by the end of 2015.
Brit TV streamer Acorn TV will exclusively debut both seasons of the Emmy-nominated Poldark. The two seasons feature 29 episodes. In addition, coinciding with the Game of Thrones season finale this past Sunday, Acorn TV added the Before the Throne playlist featuring earlier roles of nine GoT cast members.
A CYNOPSIS MESSAGE FROM ENVISIONING OTT SOIRÉE
ENVISIONING OTT SOIRÉE
June 17 in NYC
Television’s Innovators Chart the New Entertainment Reality
It’s day one of the new OTT reality. And the hunger’s rising among the next wave of OTT enactors to truly understand how to navigate this massive opportunity.
With a spotlight fireside chat, a lively rainmakers panel and peer networking, you’ll gain insights and ideas for capitalizing on entertainment’s newest dimension. Dinner starts at 6:15 p.m.
Reserve my seat! http://ottexec.com/ottsoiree/.
RESEARCH
NIELSEN TWITTER TV TOP TEN for the week of 5/25/15 Program, Date, Unique Audience (000), Tweets (000)
Game of Thrones (HBO, HBO Latino) 6/14, 5,120, 436
2015 CMT Music Awards (CMT) 6/10, 3,974, 191
The Bachelorette (ABC) 6/8, 2,092, 85
Pretty Little Liars (ABC Family) 6/9, 1,918, 177
WWE Money in the Bank (Pay-Per-View) 6/14, 1,783, 268
WWE Monday Night Raw (USA) 6/8, 1,549, 143
Jimmy Kimmel Live (ABC) 6/9, 1,220, 12
Jimmy Kimmel Live (ABC), 6/11, 1,116, 20
Nick Cannon Presents: Wild ‘n Out (MTV2) 6/10, 968, 37
Love + Hip Hop: Atlanta (VH1) 6/8, 879, 130
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.
OpenSlate Engagement Data for the Gaming vertical, based on the engagement metric for the week ending 6/14.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
jacksepticeye (9.8) / 231484680 / 5069189 / 795
SSundee (9.8) / 78643050 / 4592300 / 814
popularmmos (9.8) / 204835860 / 4663603 / 773
authenticgames (9.8) / 77619780 / 1984394 / 764
IGNentertainment (9.8) / 88597440 / 6100343 / 857
TheDiamondMinecart (9.8) / 302553510 / 6597730 / 771
TheJoves (9.8) / 20602800 / 1974005 / 758
markiplierGAME (9.8) / 189476820 / 7973710 / 818
rezendeevil (9.8) / 125624130 / 2707621 / 798
vegetta777 (9.8) / 161655240 / 9963969 / 810
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
BBC Worldwide North America hired Susana Voets as Vice President, Communications for BBC Worldwide Productions and Adjacent Productions. Previously, Voets worked in publicity at Sony Pictures Television.
The Weather Company has named Rhonda Bitterman to Vice President, Agency Partnerships and Development. Bitterman joins Weather from Pandora Radio, and prior to that, held sales positions at Martha Stewart Living, Omnimedia, AOL and New York Times Digital.
Ipsos Public Affairs appointed Dr. Leonard J. Ponzi to Senior Vice President + Managing Director of Ipsos U.S. Corporate Reputation Practice. Ponzi joins from the Reputation Institute, where he was Managing Partner of the Global Research and Analytics team.
Austin-based engagement agency Drumroll hired three new members for its creative team: Jen Smith as Associate Creative Director, and Kristopher Garza and Nathan James as Junior Designers.
A CYNOPSIS MESSAGE
How to create fresh, dynamic content I How and when to use stories vs. videos vs. photos to deliver your message effectively I How to build a muscular follower base I Measure the effect of your brand’s engagement Please click here for more information or contact Trish Pihonak.
DIGITAL SPOTLIGHT OF THE DAY
The Father’s Day campaigns are rolling in this week, and Dove took a cue from the Internet in its new holiday-themed spot. The vid features a collection of 13 home videos from around the web, capturing men’s joyful reactions when they learn that they will be dads. The ad correlates to a series of Medium posts that the brand will release called Open Letters. Check it out at www.cynopsis.com/#video.
A CYNOPSIS MESSAGE
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06.16.15
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