Nexstar Digital announced that it has entered into a multiyear partnership with Mediaocean and its Connect Partner Program. The partnership enables advertisers to use Mediaocean’s Spectra Platform to access Nexstar’s premium OTT, digital video, display, streaming audio and linear broadcast inventory. Advertisers are now able to shape multi-channel, multi-market media buys across OTT, linear television and all other digital channels, for comprehensive cross-platform reach and frequency control .  

As part of this partnership, Mediaocean has fully integrated Nexstar Digital’s video and OTT inventory into its Spectra Platform. Agencies can leverage Spectra to discover, customize and access the complete suite of Nexstar Media Group’s advertising inventory; by tapping into Nexstar Digital’s first party-data, technology, and creative, advertisers get the ability to deliver messages directly to changing audiences across geographies.

“At Nexstar Digital, our entire value proposition is based on increasing the reach, effectiveness and efficiency of our client’s advertising, and this new partnership with Mediaocean marks the latest iteration of that effort,” said Warren Kay, Chief Revenue Officer, Nexstar Digital. “By accessing our inventory and first-party data, marketers now have the ability to seamlessly move dollars between linear and digital platforms, ensuring they reach the right consumers at the right moments.”