Monday, September 8th, 2008

Cynopsis: Kids!



Good morning. It’s Monday, September 8, 2008, and this is your first early morning Kids briefing.

Wildbrain has inked an exclusive deal with animation creator/writer/director Danny Antonucci (Ed, Edd n Eddy, The Brothers Grunt).  Under the pact, Antonucci will develop kid and adult TV series, feature film and new media projects for Wildbrain.

Yep, Columbia Pictures is calling on Ghostbusters again.  A script for the third Ghostbusters movie is being written by The Office co-executive producers Lee Eisenberg and Gene Stupnitsky, who recently co-wrote Year One, a movie comedy directed by Harold Ramis, who of course wrote/directed and starred in the first two Ghostbusters movies and animated series as well as several related videogames.  Speaking to the Chicago Tribune, Ramis said that the project will be produced by Judd Apatow and will feature the original Ghostbusters, Dan Aykroyd, Bill Murray, Ernie Hudson and of course himself, in a “some mentor capacity.”  Ramis also noted that since Apatow has produced several pictures for Sony, the studio anticipates some of the same talent from those movies will star in the new Ghostbusters movie.

In other Sony/Columbia Pictures news … After much speculation, actor Tobey Maguire and director Sam Raimi are signing on to spin two new Spider-Man movies, per The Hollywood Reporter.  The fourth and fifth Spider-Man movies will be produced by Laura Ziskin with Avi Arad, they produced the first three Spidey movies.  Ziskin says the studio, which hopes to save costs by shooting the movies back-to-back, plans to release Spider-Man 4 in May 2011.  Jamie Vanderbilt is writing the screenplay.  No word yet on if Kirsten Dunst will return as Mary Jane, but … I’m thinking that’s going to be a yes.  THR also reports that Sony has accelerated development on the Spidey spin-off project Venom.

The wild rumpus is back on track for Warner Bros.  The studio has set the new release date for the Spike Jonze directed movie adaptation of Maurice Sendak’s kid’s book Where The Wild Things Are for October 16, 2009, according to  The movie, which was originally slated for this fall, features an all-star voice-over cast including Catherine Keener, Del Toro, Forest Whitaker, Catherine O’Hara, and James Gandolfini to name a few.


Children’s BBC finds a third Blue Peter host in Joel Defries (23), as the series begins its 50th year on BBC One (Tuesdays/Wednesdays at 4:35p) and CBBC (Wednesdays/Thursdays at 8:30a) on September 23, 2008.  Defries will join current co-host Andy Akinwolere and the recently named Helen Skelton (25).  Previously Defries hosted a 3-hour live music show, C4, which aired five days week, while Skelton was a presenter for a kid’s series on ITV Border and a morning news co-host for BBC Radio Cumbria and CBBC’s Sportsround.

Winnipeg based Ameba, a kid-targeted IPTV system, will attend Mipcom/Mipcom Jr for the first time next month where it will introduce its delivery system, AmebaTV .com, and HD set top box.  Designed to give parents control over what their kids are watching, here’s how works.  Adults select titles from the website and download the content to it’s set top box, then kids can choose what they want to watch from that list.  Ameba is looking for additional content for, including both International and North American properties in any language. is not currently available for distribution.

9 Story Entertainment heads to Mipcom where it will showcase the pilot episode of its new animated teen/adult targeted primetime comedy, Fugget About It.  The series revolves around the misadventures of a former NY mob boss and his family who find themselves living in a quiet Canadian town after entering the witness relocation program.  A co-production with Darius Films, the Fugget About It pilot was commissioned by Teletoon (Canada).

The preschool channel JimJam, a co Chellomedia and HIT Entertainment joint venture, is now available in Russia via cable and internet provider Akado and through JimJam’s recently launched Middle East feed.  Akado is offering JimJam as part of a special package of kid-targeted TV channels.  Moving forward JimJam will also be available in Russian ( ).


Asylum Entertainment takes GardenParty, a new K5-11 targeted online world, into its public beta testing phase.  GardenParty encourages users (or gardeners) to ‘grow their own fun’ by taking part in various activities and interact with other kids, as well as buy seeds that they then plant and tend, and which then ‘grow’ into activities, toys, and places to explore.  Public beta testing is expected to last a month before the site gets its official launch, again including both free-to-play as well as premium content.

As part of their new partnership Kaboom! and qubo are honoring 67 US communities that have made a commitment to the importance of kids, playgrounds and playtime and increasing access to play areas, by naming them members of the 2008 Playful City USA communities.  Playful City USA is Kaboom’s national recognition program.  Together qubo and Kaboom will support the initiative with a full marketing campaign.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; September 57, 2008:
The House Bunny (Sony / Columbia) PG-13                          $5.9m-3 wk total $37.0m
The Dark Knight (Warner Bros.) PG-13                                 $5.7m-8 wk total $512.2m
Traitor (Overture Films) PG-13                                             $4.7m-2 wk total $17.7m
Babylon A.D. (Fox) PG-13                                                    $4.0m-2 wk total $17.2m
Disaster Movie (Lionsgate) PG-13                                         $3.3m-2 wk total $10.9m
Mamma Mia! (Universal) PG-13                                            $2.7m-8 wk total $136.3m
Vicky Cristina Barcelona (MGM (Weinstein)) PG-13                 $2.2m-4 wk total $16.1m
Star Wars: The Clone Wars (Warner Bros.) PG                       $1.7m-4 wk total $32.8m
The Longshots (MGM (Weinstein)) PG                                    $1.5m-3 wk total $10.0m
The Mummy: Tomb of the Dragon Emperor (Universal) PG-13 $1.4m-6 wk total $100.5m
Source: Box Office Mojo


Wildbrain names Marge Dean as GM/Wildbrain Animation Studio. She will oversee the studio’s physical production for work across all platforms.  Additionally, Dean will work closely with Bob Higgins, Head of Creative, who oversees all of Wildbrain’s TV and feature film development, production and acquisitions. Reporting to Charles Rivkin, President and CEO, Dean will work out of the San Francisco office as of today.  Dean has for a range of animation studios including Warner Bros. Animation, Sony TV Animation, and Omation Studios.  Most recently she was VP/Animation, Technicolor.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 8/25-8/31/2008 , 6a-6a:
K2-11                                             Total Delivery (000)
NICK:    SpongeBob SquarePants (8/30; 11:30a)       2335
NICK:    SpongeBob SquarePants (8/30; 12p)            2328
NICK:    SpongeBob SquarePants (8/31; 9:30a)         2243
NICK:    SpongeBob SquarePants (8/30; 11a)            2171
NICK:    Back at the Barnyard (8/31; 10a)                 2091
NICK:    SpongeBob SquarePants (8/30; 12:30p)       2069
NICK:    SpongeBob SquarePants (8/31; 9a)              2060
DSNY*: Wizards of Waverly Place (8/31; 8:30p)         2033
NICK:    Back at the Barnyard (8/30; 10a)                 1974
NICK:    SpongeBob SquarePants (8/31; 12:30p)       1971
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 8/25-8/31/2008 , 6a-6a:
K6-11                                              Total Delivery (000)
DSNY*: Wizards of Waverly Place (8/31; 8:30-8:55p   1757
DSNY*: Hannah Montana (8/31; 8-8:25p)                  1612
NICK:    SpongeBob SquarePants (8/31; 9:30a)          1547
NICK:    SpongeBob SquarePants (8/31; 9a)               1421
DSNY*: Herbie Fully Loaded (8/31; 9-10:50p)            1347
DSNY*: Suite Life of Zack & Cody (8/30; 3:30p)         1329
NICK:    Back at the Barnyard (8/31; 10a)                 1319
NICK:    SpongeBob SquarePants (8/30; 12p)            1302
NICK:    Back at the Barnyard (8/30; 10a)                 1278
NICK:    SpongeBob SquarePants (8/30; 11:30a)       1271
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 8/25-8/31/2008 , 6a-6a:
Tweens 9-14                                       Total Delivery (000)
DSNY*:     Hannah Montana (8/31; 8-8:25p)                  1550
DSNY*:     Wizards of Waverly Place (8/31; 8:30-8:55p) 1519
DSNY*:     Suite Life of Zack & Cody (8/30; 3:30p)         1095
DSNY*:     Herbie Fully Loaded (8/31; 9-10:50p)            1080
DSNY*:     Suite Life of Zack & Cody (8/29; 11p)            1038
DSNY*:     Suite Life of Zack & Cody (8/26; 4:30-55p)    1037
DSNY*:     Hannah Montana (8/29; 11:30p)                   1037
DSNY*:     Suite Life of Zack & Cody (8/28; 9:30p)         1025
DSNY*:     That’s So Raven (8/29; 12a)                           986
CARTOON: Total Drama Island (8/28; 9p)                        976
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 8/25-8/31/2008 , 6a-6a:
Teens 12-17                                          Total Delivery (000)
ABCF:     Secret Life of the American Teen (8/26; 8-9p)     1200
DSNY*:   Hannah Montana (8/31; 8-8:25p)                        918
DSNY*:   Wizards of Waverly Place (8/31; 8:30-8:55p)       789
ADSM**: Family Guy (8/25; 11:30p)                                 747
ADSM**: Family Guy (8/31; 11p)                                      744
ADSM**: Family Guy (8/27; 11:30p)                                 730
ADSM**: Family Guy (8/28; 11:30p)                                 730
ADSM**: Family Guy (8/25; 11p)                                      692
ADSM**: Family Guy (8/26; 11:30p)                                 669
ADSM**: Family Guy (8/26; 11p)                                      668
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, August 30, 2008 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
FOX (4KidsTV) 1.3/6 Avg. (8a-12n)
Di-Gata Defenders 0.9/6; Biker Mice from Mars 1.2/6; Teenage Mutant Ninja Turtles 1.6/7; Teenage Mutant Ninja Turtles 2.2/9; Sonic X 2.0/8; Dinosaur King 1.2/5; Kirby 0.8/3; Winx Club 0.9/4
CW (Kids’ WB!) 0.9/5 Avg. (7a-12p)
Will & DeWitt 0.3/3; Magi Nation 0.7/5; Tom and Jerry Tales 1.0/6; Tom and Jerry Tales 1.2/5; Spectacular Spider-Man 1.2/5; Chaotic 1.2/5; Chaotic 1.3/5; Teenage Mutant Ninja Turtles 1.0/5; Yu-Gi-Oh GX 0.7/3; Yu-Gi-Oh GX 0.8/4
ABC 0.9/4 Avg. (9a-1p)
The Emperor’s New School 0.4/2; The Replacements 0.5/2; That’s So Raven 0.9/4; That’s So Raven 1.1/5; Hannah Montana 1.3/6; Suite Life of Zack & Cody 1.2/5; Power Rangers Jungle Fury 0.9/4; Power Rangers Jungle Fury 0.8/4
CBS (KEWLopolis on CBS) 0.3/1 Avg. (7-10a/10a-12p)
Cake 0.4/2; Horseland 0.3/1; Sushi Pack 0.2/1; Dino Squad 0.3/1; Care Bears 0.3/1; Strawberry Shortcake 0.6/3
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
Jane and the Dragon 0.2/1; Zula Patrol 0.2/1; 321 Penguins/Larryboy Adventures 0.1/0; Veggie Tales 0.4/2; Babar 0.2/1; My Friend Rabbit 0.2/1

Final K6-11 Ratings for Saturday, August 30, 2008 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.4/22 Avg. (7a-1p)
Jimmy Neutron 1.6/20; Jimmy Neutron 2.5/22; Fairly OddParents 3.9/25; Fairly OddParents 4.1/21; SpongeBob SquarePants 4.9/21; SpongeBob SquarePants 5.0/20; Back at the Barnyard 5.3/22; Mighty B 5.2/22; SpongeBob SquarePants 5.2/23; SpongeBob SquarePants 5.2/24; SpongeBob SquarePants 5.4/25; SpongeBob SquarePants 4.7/24
CARTOON NETWORK 2.2/11 Avg. (7a-1p)
George of the Jungle 1.8/15; Flapjack 2.1/13; Chowder 2.8/15; Pokemon: Diamond and Pearl  Battle Dimensions 2.7/11; Pokemon: Diamond and Pearl  Battle Dimensions 2.9/12; Ben 10: Alien Force 2.3/10; Transformers: Animated 2.4/10; Bakugan 2.6/12; Robotboy 2.3/11; Ben 10: Alien Force 2.0/9; Ben 10: Alien Force 1.9/10
DISNEY CHANNEL 1.8/9 Avg. (7a-1p)
The Wiggles 1.3/17; Johnny and the Sprites 1.6/14; Little Einsteins 1.5/10; My Friends Tigger & Pooh 1.7/9; Mickey Mouse Clubhouse 1.7/8; Mickey Mouse Clubhouse 1.8/7; Handy Manny 1.6/7; Little Einsteins 1.1/5; Higglytown Heroes 1.1/5; Charlie and Lola 1.6/7; Ella Enchanted (105 minutes) 3.6/17
TOON DISNEY (Jetix) 0.5/3 Avg. (7a-1p)
Legend of the Dragon 0.0/0; The Incredible Hulk 0.1/1; Monster Buster Club 0.3/2; Power Rangers Jungle Fury 0.3/2; Cinderella III: Twist In (90 minutes) 1.0/4; Kim Possible 0.6/3; Fox and the Hound (110 minutes) 0.5/2; Shaun the Sheep (10 minutes) 0.2/1

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, September 4, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 939; K6-11 416; TWEENS 9-14 303
DISNEY CHANNEL:     K2-11 629; K6-11 430; TWEENS 9-14 357
CARTOON NETWORK: K2-11 568; K6-11 327; TWEENS 9-14 232
TOON DISNEY:           K2-11 114; K6-11   58; TWEENS 9-14   33
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: From 1960-1966, Alan Reed and Jean Vander Pyl provided the voices of what cartoon couple?  FRED & WILMA FLINTSTONE Kudos to: Julie Stowell-Tribune Media Services/Glens falls/NY; Brad Stern-OMSC/Woodbury, NY; Ron Yurman-Short Hills Media Group/Short Hills, NJ; Bob Eisenstaedt-Granite Springs Productions/Tampa, FL; Richard Quan-Imaginary Time/San Francisco; J.M. Kenny-Del Mar Picture Company/Santa Clarita, CA; Tyffany Hayes-KABC/Glendale, CA; Justin Meadows-Disney/ABC Networks Group/Burbank; Lynn Valiquette-Picture Box Distribution Inc./Toronto

Today’s Trivia Question: The characters Cooler, Howler, Bright Eyes, and Whopper were from what cartoon?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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JOB OPENING: DIR, DEVELOPMENT/BUENA VISTA PRODS/LA: 5+ yrs exp develop, pitch + sell NON-scripted prgrming; netwrk, cable and/or 1st run. Strong pre-exist relationships w/creative community. Apply   # 175964   (9/13)

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JOB OPENING:  DIRECTOR, LEGAL AFFAIRS/Scripps Networks/NY:  Resp. for providing legal counsel to internal clients; negotiate, draft, interpret agreements. Knowledge of entertainment/contract law. Apply at: (9/13)

JOB OPENING:  Producing team of a primetime comedy special is looking for PRODUCERS with television, variety, and pop culture experience (3-5 years).  Send a cover letter and resume, attached and in the body, to us at   [email protected].  (9/13)

JOB OPENING: DEVELOPMENT/NATURAL HISTORY DIRECTOR 3632: National Geographic Television is seeking DEVELOPMENT/NATURAL HISTORY DIRECTOR. To apply visit our website: and search fro Job ID 3632. EOE (9/13)

JOB OPENING:  AD SALES DIRECTOR/Jumptv/NY, NY: ( ) 3-7 years exp new media sales. Must be able to generate and close new online sponsorship, advertising and video sales. Email res to [email protected]  (9/12)

JOB OPENING: SR RESEARCH ANALYST/ABC Burbank: Degree, min 2 yrs exp TV research. Bckgd in rtgs analys, qual testing, strong written & analytical skills. Primary research, a plus. Apply at: . (Req ID 174327)  (9/12)

JOB OPENING: DIR CORP COMM/NBC UNIVERSAL, mun2/LA: Manages business/trade & consumer/programming communications for mun2 operation. 5 yrs exp(industry exp pref)/BA/Bilingual(Spanish/English). Apply @ nbcunicareers .com (#811173)  (9/12)

JOB OPENING:  AD SALES ACCT MGR/Discovery Int’l/NY: Talented sales executive w/ 5+ yrs media sales exp to grow revenue and expand international client base. Int’l exp required. Apply: , Req#8258  (9/11)

JOB OPENING: LINE PROD/AMCtv/NY: Resp for ntwrk non-scripted orig prog (stunts, series, fests, ent news & spec events). Mng multiple projects from start to fin. 5+ yrs set prod & prod mgmt exp. Res: ref# 5824BR (9/11)

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JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Suffolk LI: Seeks AE for local ad sales.2+ yrs ad sales exp. Pref’d cable TV, radio, e-media adv. Valid NY DL. See full posting and apply to req 6844BR (9/11)

JOB OPENING: PROJ MGR FOR VP SALES/Fox Dig. Media (FDM)/NY: Work w/ sales, prod/clients on sponsorship initiatives. Mng timelines, team deliverables, creative assets & client expectation for & (9/11)

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