Monday, September 22nd, 2008


The Only Talk Show to Grow Over Sept ’07 Time Period
AND Lead-in with Women 25-54 This Season To Date

shr vs Lead-in
+11% rtg vs Sept ’07 Time Period

The Ellen DeGeneres Show
Source: NSI WRAP Overnights, Live, Talk=CC Mon-Fri strips, Prem through 9/17/08, All Mrkt Wghtd Avg, 16 LPMs, vs 1/4 Hr LI



Good morning. It’s Monday, September 22, 2008, and this is your first early morning briefing.  
Tonight’s Premieres:
ABC: Dancing with the Stars at 8p; Boston Legal at 10p
CBS: The Big Bang Theory at 8p; How I Met Your Mother at 830p; Two and a Half Men at 9p; Worst Week at 930p; CSI: Miami at 10p
NBC: Heroes at 9p

Tonight’s Finales:
VH1: New York Goes to Hollywood at 10p; Luke’s Parental Advisory at 1030p

Syndication premieres: (check local listings for stations/times)
Tyler Perry’s House of Payne
Judge Jeanine Pirro
Trivia Pursuit: America’s Plays


And the Emmy goes to …

  • Outstanding Drama:  Mad Men (AMC)
  • Outstanding Lead Actor in a Drama:  Bryan Cranston – Breaking Bad (AMC)
  • Outstanding Lead Actress in a Drama:  Glenn Close – Damages (FX)
  • Outstanding Comedy:  30 Rock (NBC)
  • Outstanding Lead Actor in a Comedy:  Alec Baldwin – 30 Rock (NBC)
  • Outstanding Lead Actress in a Comedy:  Tina Fey – 30 Rock (NBC)
  • Outstanding Miniseries:  John Adams (HBO)
  • Outstanding Lead Actor in a Miniseries:  Paul Giamatti – John Adams (HBO)
  • Outstanding Lead Actress in a Miniseries:  Laura Linney for John Adams (HBO)

Emmy highlights — Ricky Gervais regaining his Emmy from Steve Carell, the Ladies of SNL, Tommy Smothers, Josh Grobin, Don Rickles (both times), presentation of Reality Series Host winner Emmy, all the “cut bits”
Emmy lowlights — opening “monologue”, Laugh-In presenters, William Petersen’s t-shirt

Sony Pictures Television cleared Dr. Oz thus far to 40% of the U.S. for its launch next fall. Dr. Oz has been picked up by Fox stations WNYW/New York, KTTV/Los Angeles and WFLD/Chicago as well as other stations in 11 of the top 20 markets. These other stations are owned by Gannett, Post-Newsweek Stations, Belo, Scripps, McGraw Hill, Hearst-Argyle Television and Fisher Communications. Most of the stations are clearing the show in the afternoons while nine stations will give the show a double run. Starring Dr. Mehmet Oz who has been a frequent guest on The Oprah Winfrey Show, the show is a co-production of Harpo Productions.

BBC America and BBC World News will air special two-hour live newscasts of the upcoming U.S. Presidential Debates and the one Vice President Debate.  Both debates will be shown in their entirety, followed by analysis starting at 9p. On September 26, BBC America Washington Correspondent Katty Kay will anchor while Matt Frei will anchor the other three on October 2, October 7 and October 15.

Beyond A18-49 ratings, The CW’s eighth season premiere of Smallville at 8p on Thursday delivered a 1.8/6 with A18-34, 2.1/7 with M18-49 and 2.0/8 with males M12-34. On the same night at 9p the fourth season debut of Supernatural posted a 1.8/5 with W18-49, 1.5/5 with A18-34 and 1.6/5 both with W18-34 and M18-49.

MTV is offering sex education to its viewers with the debut of a new stripped series Sex . . . with Mom and Dad starting September 29 at 7p. The 30m show with relationship advice expert Dr. Drew Pinsky will help teens and parents talk to each other openly about this subject. Further information, articles, videos and discussion forums will be offered via .

ABC Daytime is following its summer “Take A Look” Campaign by opening a new fall marketing campaign this week under the slogan “Take A Look Now.” The more urgently crafted one-minute commercials will feature celebrities such as Mel B., Vincent Pastore, Billy Currington and Elizabeth Berkley among others urging viewers to tune-in to the soaps All My Children, One Life to Live and General Hospital. The creative will also preview upcoming story lines and will run on ABC, SOAPnet, off-air cable and online.

Starz Entertainment, LLC is offering a full-episode preview of the new original drama Crash beginning October 1, more than two weeks prior to the actual premiere date of October 17 at 10p on Starz. The preview will air via Comcast’s On Demand service and Later, each new episode will be available to Comcast customers through On Demand and as well as Starz On Demand.

Entertainment Studios, an independent production company and distributor of first-run syndicated television content, will simultaneously launch six new hi-def networks initially on Verizon’s FiOS later this year. The new networks will be international in perspective, offering viewers multimedia content which can be viewed on television, online and via mobile phones. The six networks include:

  • Cars.TV: will highlight collectors, designers, innovations and car enthusiasts. ( )
  • Pets.TV: all about pets offering news, pet care and health tips and pet lifestyles. ( )
  • Comedy.TV: will feature comedians, live concert performances, talk and variety shows, sitcoms and movies. ( )
  • MyDestination.TV: travel network showcasing exotic, interesting destination around the world. ( )
  • ES.TV: focused on entertainment news, variety shows and celebrity bios. ( )
  • Recipe.TV: all about food around the world, recipes and famous chefs. ( )

Nielsen released information detailing that almost two-thirds of all U.S. households watched the recently aired Democratic and Republican National Conventions. This is equal to 73.2 million homes or approximately 120.1 million people. Out of these households, 15% watched just the RNC and 15.7% only tuned into the DNC while the remaining 33.9% watched both conventions.

Top 10 Weekend Box Office Estimates: September 19-21, 2008
Lakeview Terrace (Sony)                             $15.6 million – opening weekend
Burn After Reading (Focus)                           $11.3 million – 2 wk total $36.4m
My Best Friend’s Girl (Lionsgate)                    $8.3 million – opening weekend
Igor (MGM/W)                                            $8.0 million – opening weekend
Righteous Kill (Overture Films)                       $7.7 million – 2 wk total $28.8m
Tyler Perry’s The Family That Preys (Lionsgate) $7.5 million – wk total $28.4m
The Women (PictureHouse)                          $5.3 million – 2 wk total $19.2m
Ghost Town (Paramount/DW)                       $5.2 million – opening weekend
The Dark Knight (Warner Bros.)                    $3.0 million – 10 wk total $521.9m
The House Bunny (Sony)                            $2.8 million – 5 wk total $45.7m
Source: Box Office Mojo

Delivers more of America’s hard-to-reach business leaders than any other news site
7.5 Million Unique Visitors in the U.S.
Intelligence: #2 in post graduate degrees
Influence: #1 in C-level executives (CEO, COO, CFO, CIO)
Income: #2 in individuals over $150K
Click to see go head-to-head with the competition
Source: comScore, Nielsen @Plan. Comparison against CNN, MSNBC, NY Times, Fox News


Kathy Griffin made a deal with Bravo for a fifth season of My Life on the D-List; no premiere date set yet.

CBS placed an order for a second helping of Flashpoint, the primetime import from Canada and CTV. Also renewed by CTV, Flashpoint will have 13 new episodes for CBS but the network has not decided yet if they will air next summer or during midseason. Flashpoint is a joint production of Toronto-based Pink Sky Entertainment, Avamar Entertainment, CBS Paramount Network TV and CTV; Alchemy is the international distributor. 

SCI FI Channel ordered a new original drama series called Warehouse 13 from Universal Cable Productions including 11 one-hour episodes and the two-hour pilot that is already finished. The series, starring Eddie McClintock, Joanne Kelly and Saul Rubinek centers on two Secret Service agents who, after saving the life of the President, are transferred to South Dakota and Warehouse 13 that houses a strange object. Production is set to begin next February in Toronto with a planned July 2009 debut.

FOX okayed a cast-contingent pilot for a single-camera comedy from writer Sameer Asad Gardezi (Mind of Mencia) titled Save Us Then the Whales, reports THR. The comedy is about Herbie Gruber, a middle-aged shyster type who works for a nonprofit and goes against his new co-director who tries to operate fairly. 20th Century Fox Television will produce.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:   Comcast fulfilled its obligation to disclose exactly how it manages broadband traffic for its 14 million internet customers and how future “congestion management” techniques will be deployed. The company will load new software onto its network beginning in December to determine if particular subscribers are hogging bandwidth and will temporarily give traffic from those subscribers a lower priority status. Subscribers who are assigned a lower status (less than 1% of users, predicts Comcast,) could suffer a slowdown if the network becomes congested.   Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORYNYC-based Little Airplane Productions grows again with the launch of Little Airplane Films, a new division that will create/produce family-friendly movies (animated and live-action) for theatrical release.  Little Airplane’s head of production, Tom Brown, will helm little Airplane Films.  Known as creator/producer of preschool-targeted productions including The Wonder Pets, Go, Baby!, Oobi!, 3rds & Bird, earlier this year Little Airplane opened a studio in London. Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY:   Eurosport is importing its high-def channel to Switzerland following a deal with Cablecom to offer Eurosport HD on its Cablecom Collection and Cablecom Sports & More packages in English and Italian.  This move marks the first time the channel will be broadcast in a German-speaking European territory.  In another European move, France’s CanalSat will bring in Eurosport HD to its satellite and ADSL-distributed offerings as of December 7.   Full edition: CYN INTERNATIONAL.


Thursday – A18-49 Analysis: FOX won by a tad Thursday night at 2.4/7 A18-49, according to final national ratings from Nielsen Media Research. At 8p, UNIV’s Al Diablo con Guapos topped with 2.6/8, while CW’s Smallville season debut ranked fifth overall at 1.8/6. FOX was the winner during 9p as Kitchen Nightmares posted a 2.8/8. Also this hour CW’s Supernatural season premiere did a sixth place showing at 1.7/5. CBS gained the final win at 10p with Flashpoint at 2.6/7.

Live + Same Day Household Ratings: Thursday, September 18, 2008 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 6.3/11          CSI [r] 5.4/9, CSI [r] 6.9/11, Flashpoint 6.6/11

ABC: 3.7/6            Ugly Betty [r] 3.0/5, Grey’s Anatomy [r] 4.1/7

NBC: 3.6/6           America’s Got Talent 6.4/11, My Name Is Earl [r] 3.2/5, The Office 3.0/5, ER [r] 2.7/5     

FOX: 3.4/6            Hole in the Wall 2.6/5, Hole in the Wall 3.2/5, Kitchen Nightmares 3.9/6

CW: 2.5/4             Smallville [p] 2.6/5, Supernatural [p] 2.3/4

UNIV: 2.5/4          Al Diablo con los Guapos 2.8/5, Latin Grammy Celebra Jose Jose 2.3/4

MNT: 0.8/1           My Thursday Night Movie: The Crow [r] 0.8/1

TELE: 0.7/1          El Juramento 0.5/1, Dona Barbara 0.8/1, Sin Senos No Hay Paraiso 0.9/2 

A18-49: FOX 2.4/7, CBS 2.3/7, UNIV 2.1/6, NBC 1.9/5, ABC 1.8/5, CW 1.8/5, TELE 0.6/2, MNT 0.5/2


Imagi Studios elevated Erin Corbett to President of the U.S. operation, reporting to Douglas Glen, CEO. Additionally, Cecil Kramer was upped to Vice Chairman of Imagi Studios U.S. to manage production, development and creative affairs. He will report to Francis Kao, Chairman/CCO and to Douglas Glen.


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Act now! Our Back to School Special is in its final week

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This day in History:  1955
– Commercial television began in Great Britain. The rules said that only six minutes of ads were allowed each hour and no Sunday morning TV was permitted.

Answer to Yesterday’s Trivia Question:  Art Linkletter was the host for the original run of the audience participation show People Are Funny (1954-1961). The show had a short-lived revival in 1984. Who was the host at that time? ? FLIP WILSON Kudos to: Steven Rice-Ogilvy Public Relations/Atlanta; Bob Brewer-Opus 3 Artists/NY; Gerry Bixenspan-TV Marketing/NY; Mark Altabe-Citibank NA/NY; Bob Sieber-Birmingham, AL; Tara Copat-Deluxe Digital Studios/Burbank; Scott Seomin/FX/LA; Steve Howard/Glendale, CA; Dirk van de Bunt-Guthy-Renker LLC/Santa Monica, CA

Today’s Trivia Question: Which nightclub performer/comedian had a role on a ’60s war drama TV series and what was the name of this show?   (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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JOB OPENING: PRODUCTION ACCOUNTANT/Little Airplane Productions/NYC: Oversee all aspects of finance and payroll on several broadcast productions. Must have knowledge of Vista software:

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WHAT’S ON TONIGHT –  Monday, September 22, 2008

ABC: Dancing with the Stars [p ], Boston Legal [p ]
AZTECA: Camino a la Fama, Historia Detras del Mito, Pasiones Prohibidas
CBS: The Big Bang Theory [p ], How I Met Your Mother [p ], Two and a Half Men [p ], Worst Week (Pilot ), CSI: Miami [p ]
CW: Gossip Girl, One Tree Hill
FOX: Terminator: The Sarah Connor Chronicles, Prison Break
ION: Boston Legal, NCIS, ER
MNT: Celebrity Expose [r], Celebrity Expose [r]
NBC: Heroes: Countdown to the Premiere, Heroes [p ]
PBS: Antiques Roadshow [r], American Experience [r]
TELE: El Juramento, Dona Barbara, Sin Senos No Hay Paraiso
UNIV: Al Diablo con los Guapos, Fuego on la Sangre, Cristina

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