Monday, September 22nd, 2008


Cynopsis: Kids!


Good morning. It’s Monday, September 22, 2008, and this is your first early morning Kids briefing.

NYC-based Little Airplane Productions grows again with the launch of Little Airplane Films, a new division that will create/produce family-friendly movies (animated and live-action) for theatrical release.  Little Airplane’s head of production, Tom Brown, will helm little Airplane Films.  Known as creator/producer of preschool-targeted productions including The Wonder Pets, Go, Baby!, Oobi!, 3rds & Bird, earlier this year Little Airplane opened a studio in London.

The deal has been completed between DreamWorks and India-based media company Reliance ADA Group to establish a new movie studio, according to the Wall Street Journal.  The new deal will see DreamWorks separate from its pact with Paramount. The new studio will be helmed by DreamWorks co-founder Steven Spielberg and DreamWorks CEO Stacey Snider, while another founding DreamWorks partner David Geffen won’t be part of the new studio.  According to the report, Reliance will pour $500 million in equity and cover an additional $700 million in debt via J.P. Morgan Chase & Co.  The studio plans to produce upwards of six movies a year.  What will happen with the various projects in the works under the DreamWorks and Paramount deal has yet to be determined, though the WSJ believes that the projects will remain at Paramount with Spielberg being compensated for his role in them.


Looks like Steven Spielberg and Peter Jackson’s three-movie 3D animated adaptation of Tintin is not going to happen, at least not at Universal Studios, which reportedly backed out of financing the project when the budget ca-chinged in at $130 million, per the Los Angeles Times.

Sony Pictures Animation and Columbia Pictures’ 3D animated feature film Cloudy with a Chance of Meatballs gets a voice cast including Bill Hader, Anna Faris, James Caan, Andy Samberg, Bruce Campbell, Mr. T, and Tracy Morgan.  The movie is set for release on January 15, 2010.  Written and directed by Chris Miller and Phil Lord, with am Marsden producing, the movie is based on the kid’s book Cloudy with a Chance of Meatballs (Simon & Schuster/Aladdin) written by Judi Barrett and illustrated by Ron Barrett.

Stephen Chow, Asia’s popular actor/director/writer/producer, will both direct and star in Columbia Picture’s live-action feature film The Green Hornet, which is scheduled for release June 25, 2010.  In his US directing debut, Chow will take on the role of The Green Hornet’s valet/sidekick Kato, a role played on TV by his childhood hero Bruce Lee in the 1960s.  The movie adaptation of The Green Hornet will also star Seth Rogen and features a screenplay by Rogen and Even Goldberg, who will also serve as executive producers.  Neal H. Moritz is producing the movie under his Original Film production banner.  Chow early work in Hong Kong included hosting the kid’s TV series 430 Space Shuttle.

In other casting news, Freddie Highmore, Bill Nighy, Miranda Richardson and Sienna Miller have singed on to lend their voices to characters in the animated feature film, A Fox’s Tale, per Variety.  Directing the movie is George Gat, who also co-wrote the screenplay with Peter Doka.  Additionally, Gat is producing for Dyn Entertainment along with Bill Chamberlain for Parallel Pictures.


AOL Radio launches three new themed radio stations including Kidz Stuff!, a channel specifically for younger kids.  Kidz Stuff features music from Sesame Street, Kidz Bob, Laurie Berkner Band, The Wiggles, Ralph’s World and Disney.  AOL Radio’s existing kid-centric programming includes Lullabies and the tween-targeted Kids Pop.  The other two new stations are Halloween, featuring horror movie soundtracks, and Oktoberfest, which will offer traditional German folk music and polka.

Today marks Channel One News launch of OneVote 2008, the network’s fourth teen-targeted student mock-election for the next President of the United States.  Kids can take part in the mock OneVote 2008 election at from October 20 through October 24, with the results to be announced on October 29.  The network has tapped seven teens to serve as its political commentators, each of which will file reports via Channel One News’ new user generated video platform, You Tell It, and will also air during the network’s in-class news program through November.  The commentators will also offer regular blog entries about their experiences.  Additionally, Channel One News will offer results of its exit polls, and teens can also post a OneVote widget application to their social networking profiles to remind them to vote.  Alloy Media + Marketing’s Channel One News is in the second year of a partnership with NBC News’ Peacock Productions.  In an effort to reach teens, the OneVote initiative is supported by Alloy’s in-school media network and online platform as well as in its publication Careers and Colleges.

Thirteen/WNET New York and Decode Entertainment’s animated preschool series Franny’s Feet has a new sponsor in the Arthur Vining Davis Foundations.   A Decode production in association with Thirteen/WNET, Franny’s Feet is seen around the country on PBS Kids, PBS Kids Sprout and V-me.  The Arthur Vining Davis Foundations also underwrites other PBS programming for kids including Arthur, Between The Lions, Cyberchase, Fetch! With Ruff Ruffman and Martha Speaks.

Program Call: If your company is attending MIPCOM with programming, we will include a cynopsized MIPCOM international and multicultural and MIP Junior program Shopping List in Cynopsis: International and Cynopsis: Kids the week before the market. So send along only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). If your company is interested in being included, please send the details to [email protected] by Thursday, October 2, 2008.


This weekend Lucasfilm Animation and Cartoon Network kicked off a mall tour to support the new series Star Wars: The Clone Wars that premieres on Cartoon Network with a 1hr special on Friday, October 3 at 9p.  The eight-week long tour, which winds up November 9, is aimed at kids/families and features characters from Star Wars: The Clone Wars, interactive games and activities, including taking a Lightsaber Skill test, preview the new Clone Wars interactive game, get a photo with a Star Wars character and of course get a preview of the series.  Managed by iris Experience, the tour is scheduled to make stops at malls in or around Chicago, NY, Philadelphia, Washington DC, Atlanta, Miami, Houston and LA.

In honor of Where’s Waldo? 21st birthday Entertainment Rights enters into a worldwide marketing deal with Let’s Go Inc., the research and publisher of student travel guides.  As part the deal, the Waldo website, FindWaldo .com, will feature Waldo-themed tips, photos, travel itineraries, video content and various other events, from Let’s Go.  The site will be regularly updated with new content. Waldo will also be spotted throughout a series of Let’s Go guides.  The agreement marks Let’s Go’s first ever partnership with an entertainment brand.

Jolt apparel launches Joltstyle .com, which offers a range of apparel for juniors as well as giveaways, and interactive section featuring polls.  Additionally, the site is looking to support new recording artists, and so users will also find music and ringtones and be able to create playlists and so forth.  The site also provides links to Jolt’s Facebook page and to retailers including Macy’s, Nordstrom, and Dillard’s. 


Weekend Box Office for kids/tweens/teens rated G, PG or PG-13; September 1214, 2008:
Tyler Perry’s The Family That Preys (Lionsgate) PG-13 Opening Weekend $17.4m
The Women (2008) (Picturehouse) PG-13                   Opening Weekend $10.1m
The House Bunny (Sony/Columbia) PG-13                  $4.2m-4 wk total $42.0m
The Dark Knight (Warner Bros.) PG-13                       $4.1m-9 wk total $517.8m
Traitor (Overture Films) PG-13                                  $2.1m-3 wk total $20.7m
Babylon A.D. (Fox) PG-13                                         $1.9m-3 wk total $20.4m
Mamma Mia! (Universal) PG-13                                 $1.8m-9 wk total $139.4m
Disaster Movie (Lionsgate) PG-13                              $1.6m-3 wk total $12.7m
Fly Me to the Moon (Summit Entertainment) G           $1.5m-5 wk total $10.0m
Vicky Cristina Barcelona (MGM (Weinstein)) PG-13     $1.3m-5 wk total $18.0m
Source: Box Office Mojo


Imagi Studios promotes Erin Corbett to President/Imagi Studios US and Cecil Kramer to Vice Chairman/Imagi Studios US.  Corbett, who joined Imagi in 2007 as SVP/Global Marketing, will continue to report to Douglas Glen, CEO/Imagi Studios.  She previously toiled in management roles at Warner Bros. Pictures, Harrah’s Entertainment and Disney.  Kramer, previously EVP/Production, will oversee production, development and creative affairs.  Kramer will continue to report directly to Francis Kao, Chairman and Chief Creative Officer, and Glen.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 9/8-9/14/2008 , 6a-6a:
K2-11                                             Total Delivery (000)
NICK:    SpongeBob SquarePants (9/13; 9:30a)         2383
DSNY*:  Hannah Montana (9/14; 8p)                        2367
NICK:    SpongeBob SquarePants (9/13; 11:30a)       2278
NICK:    SpongeBob SquarePants (9/13; 12p)            2215
NICK:    SpongeBob SquarePants (9/13; 11a)            2126
NICK:    SpongeBob SquarePants (9/13; 9a)              2048
NICK:    SpongeBob SquarePants (9/14; 9:30a)         1998
NICK:    Mighty B! (9/13; 10:30a)                             1978
NICK:    Back at the Barnyard (9/13; 10a)                 1955
NICK:    SpongeBob SquarePants (9/13; 12:30p)       1941
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 9/8-9/14/2008 , 6a-6a:
K6-11                                                   Total Delivery (000)
DSNY*:  Hannah Montana (9/14; 8p)                              1963
NICK:    SpongeBob SquarePants (9/13; 9:30a)               1496
DSNY*:  Hannah Montana (9/14; 7:30p)                         1484
DSNY*:  Charlie and the Chocolate Factory (9/13; 9-11p) 1397
DSNY*:  Suite Life of Zack & Cody (9/14; 7-7:25p)          1380
NICK:    SpongeBob SquarePants (9/13; 9a)                    1377
DSNY*: Wizards of Waverly Place (9/12; 8p)                   1354
NICK:    SpongeBob SquarePants (9/13; 12p)                  1333
NICK:    SpongeBob SquarePants (9/13; 11:30a)             1308
DSNY*: Phineas and Ferb (9/12; 8:30p)                          1285
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 9/8-9/14/2008 , 6a-6a:
Tweens 9-14                                       Total Delivery (000)
DSNY*:  Hannah Montana (9/14; 8p)                             1937
DSNY*:  Wizards of Waverly Place (9/12; 10p)                1193
DSNY*:  Wizards of Waverly Place (9/14; 8:30p)             1171
DSNY*:  Hannah Montana (9/14; 7:30p)                         1158
NICK:     SpongeBob SquarePants (9/13; 9:30a)              1125
FAM:      Secret Life of the American Teen (9/9; 8-9p)      1109
DSNY*:  Wizards of Waverly Place (9/12; 8p)                  1101
DSNY*:  Suite Life of Zack & Cody (9/14; 7-7:25p)          1090
DSNY*:  Charlie and the Chocolate Factory (9/13; 9-11p) 1087
DSNY*:  Suite Life of Zack & Cody (9/14; 2-2:25p)          1080
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 9/8-9/14/2008 , 6a-6a:
Teens 12-17                                            Total Delivery (000)
FAM:       Secret Life of the American Teen (9/9; 8-9p)        1302
DSNY*:   Hannah Montana (9/14; 8p)                                1115
CBS:       NFL Various Teams & Times (9/14; 4:15-7:13p)     940
NBC:       NFL Pittsburgh at Cleveland (9/14; 8:23-11:15p)    811
ADSM**: Family Guy (9/14; 11p)                                         717
DSNY*:   Wizards of Waverly Place (9/14; 8:30p)                  684
FOX:       NFL Various Teams & Times (9/14; 1:03-4:16p)      656
NICK:      SpongeBob SquarePants (9/13; 9:30a)                  650
CBS:       NFL Various Teams & Times (9/14; 1:03-3:59p)      632
DSNY*:   Wizards of Waverly Place (9/12; 5-5:25p)               619
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, September 13, 2008 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
FOX (4KidsTV) 1.2/6 Avg. (8a-12n)
Di-Gata Defenders 1.1/6; Biker Mice from Mars 1.2/6; Sonic X 1.2/5; Sonic X 1.2/5; Chaotic M’arrillion Invasion 1.4/6; Teenage Mutant Ninja Turtles Fast Forward 1.4/6; Kirby 1.2/5; Winx Club 1.0/5
ABC 1.1/5 Avg. (9a-1p)
The Emperor’s New School 0.8/4; The Replacements 1.0/4; That’s So Raven 1.2/5; That’s So Raven 1.3/5; Hannah Montana 1.5/6; Suite Life of Zack & Cody 1.8/8; Power Rangers Jungle Fury 0.6/3; Power Rangers Jungle Fury 0.6/3
CW (TheCW4Kids) 0.9/4 Avg. (7a-12p)
Will & DeWitt 0.4/4; Magi Nation 0.5/3; Skunk Fu! 0.8/4; Viva Pinata 1.1/5; Spectacular Spider-Man 1.2/5; Teenage Mutant Ninja Turtles 1.1/4; Dinosaur King 1.0/4; Yu-Gi-Oh 5D 0.9/4; Chaotic 1.0/5; Chaotic 0.7/4
CBS (KEWLopolis on CBS) 0.3/1 Avg. (7-10a/10a-12p)
Cake 0.3/1; Horseland 0.3/1; Dino Squad 0.4/2; Strawberry Shortcake 0.3/1; Care Bears 0.3/1; Sushi Pack 0.4/2
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
Jane and the Dragon 0.2/1; Zula Patrol 0.1/1; 321 Penguins/Larryboy Adventures 0.3/1; Veggie Tales 0.4/2; Babar 0.3/2; My Friend Rabbit 0.1/1

Final K6-11 Ratings for Saturday, September 13, 2008 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.5/23 Avg. (7a-1p)
Jimmy Neutron 1.7/17; Jimmy Neutron 2.2/17; Fairly OddParents 3.7/22; Fairly OddParents 4.5/22; SpongeBob SquarePants 5.6/26; SpongeBob SquarePants 6.1/26; Back at the Barnyard 5.0/21; Mighty B! 4.7/20; SpongeBob SquarePants 5.0/22; SpongeBob SquarePants 5.4/25; SpongeBob SquarePants 5.5/26; SpongeBob SquarePants 4.8/23
CARTOON NETWORK 2.0/10 Avg. (7a-1p)
George of the Jungle 1.9/14; Flapjack 2.2/13; Chowder 2.7/13; Pokemon: Diamond & Pearl – Battle Dimensions 1.9/9; Pokemon: Diamond & Pearl  Battle Dimensions 2.4/10; Ben 10: Alien Force 2.2/9; Transformers: Animated 1.6/7; Bakugan 1.9/8; Robotboy 2.1/10; Ben 10: Alien Force 1.8/9; Ben 10: Alien Force 1.7/8
DISNEY CHANNEL 1.7/9 Avg. (7a-1p)
The Wiggles 1.2/13; Johnny and the Sprites 1.4/10; Little Einsteins 1.6/10; My Friends Tigger & Pooh 1.5/7; Mickey Mouse Clubhouse 1.3/6; Mickey Mouse Clubhouse 1.6/7; Imagination Movers 2.0/8; Handy Manny 2.0/9; Higglytown Heroes 1.6/7; Charlie and Lola 1.3/6; The Proud Family Movie (105 minutes) 2.8/14
TOON DISNEY (Jetix) 0.6/3 Avg. (7a-1p)
Suite Life of Zack & Cody 0.2/2; Phineas and Ferb 0.8/6; Monster Buster Club 0.5/3; Power Rangers Jungle Fury 0.3/1; Kim Possible Movie (90 minutes) 0.7/3; Kim Possible 0.6/3; Stitch! The Movie (85 minutes) 0.7/3; Lilo & Stitch 0.3/1

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, September 17, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 875; K6-11 366; TWEENS 9-14 257
DISNEY CHANNEL:     K2-11 734; K6-11 514; TWEENS 9-14 416
CARTOON NETWORK: K2-11 478; K6-11 290; TWEENS 9-14 193
TOON DISNEY:           K2-11 135; K6-11   64; TWEENS 9-14   39
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, September 18, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 903; K6-11 397; TWEENS 9-14 305
DISNEY CHANNEL:     K2-11 650; K6-11 439; TWEENS 9-14 361
CARTOON NETWORK: K2-11 570; K6-11 361; TWEENS 9-14 255
TOON DISNEY:           K2-11 110; K6-11   51; TWEENS 9-14   34
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: Who was the voice behind Shaggy from the animated series Scooby-Doo, Where Are You!?  CASEY KASEM Kudos to: Robert Twilley-Jupiter Entertainment/Knoxville, TN; Sherrie Brooks-TBS Inc/Atlanta; Wendy Stone-The Golf Channel/Orlando; Alex Mullen-Nickelodeon/Nick @ Nite/NY; Tom Boyd-WGN/Chicago; Karen T. Bolt-Carrie Productions/LA; Richard Quan-Imaginary Time/ San Francisco; Pat Brady-CESD/LA; Delia Taylor-Disney Music Group Licensing & Publishing /Burbank; Sherry McLeod-Treehouse/Corus Entertainment/Toronto

Today’s Trivia Question: What gang of animated characters lived in Horrible Hall? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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