Monday, September 20th, 2010


#1 movie four years in a row!
With success of Camp Rock 2:The Final Jam,
Disney Channel now owns the biggest cable movie of the year since 2007

The premiere surpassed the Nickelodeon and
Cartoon Network audience by triple-digit percentages.

Be on board for next year’s big hits! Call Disney Media at 212-807-5801

Source:The Nielsen Company (StarTrak), 1/01/07-12/30/07,12/31/07-12/28/08,12/29/08-12/27/09,12/28/09-9/6/10, M-Sun 6a-12a,Feature Film Detail Type Code Only; vs. Nick/Cartoon: 9/3/10 CR2 vs. Nick/Cartoon 8p-10p.Data is Live & SD.


Cynopsis: Kids!



Good morning. It’s Monday, September 20, 2010, and this is your first early morning Kids briefing.

In an effort to reach kids and parents with the message of energy conservation, the US Department of Energy and The Advertising Council have launched a new series of public service announcements featuring Disney’s Tinker Bell.  Created by Disney, the TV PSAs, as well as outdoor and online PSAs, are designed to encourage kids 8-10 and their families to set up ways they can reduce their electricity usage and feature scenes from the new Tinker Bell and the Great Fairy Rescue movie releasing on Blu-ray Combo Pack and DVD tomorrow.  The PSAs direct people to for tips on further energy saving ideas and information about new technology that can reduce energy consumption at home.


Warner Bros. is working on live-action feature film adaptation of Pinocchio with Dan Jinks producing the project and Bryan Fuller writing the script, per Variety.  Jinks said in an interview with the trade said that he was inspired to do this project by Tim Burton’s adaptation of Alice in Wonderland.  Italian author Carlo Collodi created the character and story in his 1880s book The Adventures of Pinocchio.

Program Call: Cynopsis Media will be producing our annual MIPCOM Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, September 30, the week before MIPCOM 2010 in Cannes. If you would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location and who will be attending from your company. To be included in this free and highly-viewed special edition, please send your submission to [email protected] no later than Friday, September 24, 2010. A confirmation email will be sent following each submission (if you don’t receive a the confirmation email, please resubmit).


Australia’s SLR Productions enters into a deal with Canada’s CCI Entertainment for the worldwide distribution (excluding Australia, New Zealand and South East Asia) of its preschool animated series Guess How Much I Love You  The Adventures of Little Nutbrown Hare (52×11).  The series is based on the popular Guess How Much I Love You  The Adventures of Little Nutbrown Hare picture book by author Sam McBratney and illustrator Anita Jeram, which is published by Walker Books.

Knightscove Media‘s KnightTV, a VOD network division, enters into new multi-year distribution deals with two Canadian companies, Lois & Herb Walker and Microtainment for further content for its Kidmazing network.  Under the deal with the Walker Library, KnightTV gets edutainment series Tell-A-Tale-Town, Surf’s Up! Let’s Cook!, and Hands Up! Hands On!  While the Microtainment library will offer the puppet series Bizou.  Kidmazing is currently carried via Cox, Charter, AT&T, Shaw and US satellite service Dish, available to 9.5 million households.

Abu Dhabi’s twofour54 completes a US broadcast deal with preschool-aimed digital cable channel Sprout to air its mixed CGI animated/live-action series Driver Dan’s Story Train.  Sprout will debut the first 52 episodes of the series from November 2010, with a commitment to acquire further episodes.  twofour54 has also created a new interactive, dual language website for Driver Dan’s Story Train (, in English and Arabic.  Additionally, Macmillan Children’s Book releases the first Driver Dan’s Story Train books in the UK this month in English and Arabic.  Produced under a partnership between twofour54 ibtikar and 3Line Media, Driver Dan’s Story Train is designed to introduce preschoolers to books and storytelling and encouraging “story play,” which launches this month.  The Arabic version of Driver Dan is produced by animation partner Blink Studios.


Classic Media lines up partners for the fall 2011 consumer products rollout for its preschool CGI animated property Guess With Jess, including Fisher-Price (toys), Nelvana Enterprises Treehouse Presents (home entertainment), and licensing agency The Licensing Shop.  As the master toy partner, Fisher-Price will debut its Guess with Jess line in Canada in fall 2011, while Treehouse Presents will distribute series DVDs.  The Licensing Shop will represent licensing for the series in Canada.  Guess with Jess is co-produced by Nelvana, and airs in Canada daily on Treehouse and twice weekly on Tele-Quebec in French as Joue avec Jess.

Istanbul-based Hakan Canta inks a licensing deal with Marvel to produce and release a range of products based on Marvel’s Spider-Sense Spiderman and Iron Man.  The new lines will feature back-to-school products (stationery, bags, pencil cases, lunch bags, backpacks) as well as accessory products (e.g. wallets, fashion bags, CD bags and umbrellas).  Hakan Canta’s products are set to be available at retail across Turkey, Europe, the Middle East and North Africa.  Additionally, Hakan Canta will release a line of branded products based on The Spectacular Spider-Man animated series.

The WotWots animated series enters into a deal with TV brand LG to feature the property.  Under the agreement, which runs now through August 31, 2011, the WotWots will be featured on LG TVs in LG Global retail stores and the IFA and CES consumer electronics show.  Produced by Pukeko Picture, a partnership between Richard Taylor and martin Baynton, and made at Taylor’s Weta Workshop, the WotWots already airs in New Zealand on TV2 and TVNZ6, in Australia on ABC1 and ABC2, in Canada on Treehouse, and will debut in the US next month on The Hub.

Rocket Licensing has been tapped to represent Princess Pearl, a new preschool-targeted series of six books from noted author/illustrator Emma Thomson.  Rocket will showcase the property at Brand Licensing Europe, where it will be looking for partners to create products for girls 2-7 and women 18-40.  Hodder Children’s Books will publish the books in fall 2011, The Princess Pearl stories follow the adventure of a little girl who discovers a new identity in a secret under water world.  Thomson has illustrated 130+ books that have been released worldwide.  Thomson may be best known for her Felicity Wishes books, which has a major licensing program.

A new Strawberry Shortcake themed McDonald’s Happy Meal and Mighty Kids Meal is available in North America now through October 14, 2010.  Under a deal between Cookie Jar Entertainment, the worldwide licensing agent for the property, and American Greetings Properties, kids can get one of six Strawberry Shortcake characters with the purchase of each Happy Meal or Mighty Kids Meal.  This promotion is one of several that help celebrate Strawberry Shortcake’s 30the anniversary this fall, other include the launch of the animated series Berry Bitty Adventures on The Hub, the new movie The Glimmerberry Ball, released by Fox Home Entertainment and debuting at Kidtoons in movie theaters nationwide, new activities on (, and a special edition Strawberry Shortcake 1980 collector’s doll set.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; September 17-19, 2010:
Easy A (Sony/Screen Gems) PG-13            Opening Weekend $18.2m
Devil (Universal) PG-13                             Opening Weekend $12.6m
Alpha and Omega (Lionsgate) PG               Opening Weekend $9.2m
Takers (Sony/Screen Gems) PG-13            $3.0m-4 wk total $52.3m
Inception (Warner Bros.) PG-13                 $2.0m-10 wk total $285.2m
The Other Guys (Sony/Columbia) PG-13     $2.0m-7 wk total $115.4m
Eat Pray Love (Sony/Columbia) PG-13        $1.7m-6 wk total $77.7m
The Last Exorcism (Lionsgate) PG-13          $1.3m-4 wk total $40.2m
Nanny McPhee Returns (Universal) PG        $984,560-5 wk total $27.6m
The Switch (Miramax) PG-13                      $926,000-5 wk total $26.6m
Source: Rentrak ( )


Doug Adolphson is named VP/Sales, Douglas Company, a New Hampshire-based maker of plush toys.  A 25-year veteran of the plush and gift industry, Adolphson has held executive and sales positions with a range of companies including Russ Berrie, Gund, Crazy Mountain and Manual Woodworkers and Weavers.


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, September 16, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 922; K6-11 360; TWEENS 9-14 247
DISNEY CHANNEL:     K2-11 869; K6-11 488; TWEENS 9-14 348
CARTOON NETWORK: K2-11 493; K6-11 294; TWEENS 9-14 210
DISNEY XD:               K2-11 144; K6-11   97; TWEENS 9-14   79
NICKTOONS:              K2-11 102; K6-11   78; TWEENS 9-14   57
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:
  His real name was Barry Allen, but his secret identity was what? THE FLASH  Kudos to:  David Stern-BARD Entertainment/NY; John Grossman-Cartoon Network/NY; EJ Offurum-truTV/NY; Tom Boyd-WGN/Chicago; Renee Rochman-Santa Barbara; Kimberly Luce-Lifetime Television Networks/LA; Tod Visdal/Seattle

Today’s Trivia Question:  This signal was projected into the night sky with a search light … what signal was it, and who sent it?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: DIRECTOR PRODUCTION COMPANY/NY & PA: 2+ yrs EXP in Promos and Commercials/ Pro. Co. looking for freelance Director with A+ reel & references, resumes to [email protected] (9/25)

JOB OPENING:  SR RSRCH MGR/Canoe Ventures/NYC: 7+ yrs. Primary/Consumer rsrch (a must). TV and/or Agency exp req’d .To apply and more job details go to: . Canoe voted #1 of the Top 10 places to work in Cable (9/25)

JOB OPENING: PR MGR/Turner/ATL: Req’s 8+yrs PR exp pref TV ntwrk, media co. or cable affil. Interact/support TNS leadership team; collaborate in dvlpmnt of core communication strategies/initiatives. Resume: [email protected] (9/24)

JOB OPENING: DIR PROG PLAN & STRAT/EPIX/NY: Mng prog sched, plann’g & strategy; Ovrsee content inventory mgmt, generate ratings, strat anal.  5+ yrs cable prog plan exp, premium cable, Excel exp. EOE (9/24)

JOB OPENING:  VP, ACQ & STRATEGY/EPIX/NY: Resp for acqs (linear, VOD, &  brdbnd).Ovrsee prgrmng model, mng budget, neg film agreements. Dev/launch new prog offerings. 8+ yrs studio/ntwrk exp, MBA pref. EOE (9/24)

JOB OPENING: ALL LEVELS OF STAFFING/ATLAS MEDIA CORP/NYC:  Seeks staffing at all levels for multiple new shows, variety of genres.  Email resume to:  [email protected] (9/23)

JOB OPENING: Sr. Research Analyst/IFC- Ad Sales/NY: collect & formulate research info. & complete client/agency RFP’s.  Ent./ TV industry exp.  Nielsen Toolbox exp a must.  Please send resume to [email protected] (9/23)

JOB OPENING: SALES ACCT EXEC /TV Guide Mag/NY:  Exp/contacts ent media, ntwrk prgmng a plus.Increase existing bus, generate new ad revenue, dvlp strategic plans, negotiate rates &schedules. Apply to [email protected] (9/23)

JOB OPENING:  DIRECTOR HLN PR/NY: 10 yrs PR exp w/heavy emphasis on entertainment & news; strategic, strong communicator; understanding of publicity tactics across all platforms. TV PR exp desired.Resume: [email protected] (9/23)

JOB OPENING:  DIGITAL AD SALES PLNR (1yr exp) & DIGITAL SALES PERSON (2 yrs exp)/MOG MUSIC NETWORK/NYC: 2 new hires to work in fast paced dynamic environment w/rapidly growing co. EXP’D PROFESSIONALS ONLY. Resume: [email protected] (9/23)

JOB OPENING:  RESEARCH COORDINATOR/National Geographic Channel/DC: Programming & scheduling analysis using Nielsen; creating databases. BA/BS, organized, Excel and PowerPoint, Nielsen tools. Apply:, ref FNG20898  (9/22)

JOB OPENING:  MGR, MOBILE & DIGITAL ACCTS/EMI Christian Music Group/Nashville, TN:  Mngs relationships w/ mobile & digital accts & serves as in-house expert. See full posting: . No relo. (9/22)

JOB OPENING: DIR, PRODUCT MNGMNT AUDIENCE RSRCH & MEASUREMENT/TIVO/ALVISO CA:  looking for an accomplished product manager in audience research or primary research and measurement. Resume: [email protected] (9/22)

JOB OPENING:  FINANCIAL ANALYST/TV Guide/NY: Month End Close & Accruals, creating ad revenue Pacing & Summary Reports reviewed by Ad Sls & Mgmt Team, budgeting/ forecasting, & streamlining financial processes. [email protected]  (9/22)

JOB OPENING:  DIR, ACQUISITIONS/CO-PRODUCTIONS/ DISNEY/BURBANK: Create/execute acquisition strategy. Negotiate content deals, Int’l kids TV exp, Domestic Theatrical exp REQ 263289 (9/22)

JOB OPENING: SR. ONLINE PRODUCER/Current TV, NY: Launch & maintain web platform that fuels an innovative television series. Proficiency in web publishing & multimedia experience! [email protected] EOE (9/21)

JOB OPENING: DIR PRGRM SCHEDULING & PLAN’G/Sí TV/LA: : 8+yrs exp. in scheduling, long & short form acquisitions & prgrmng ratings strategies. Strong research & viewership analysis exp. req. EOE (9/21)

JOB OPENING: MANAGER, MARKETING/ NICK & Teen Nick/Nickelodeon/NYC: 4+yrs Consmr Mkting exp. in Tv/Ent industry or Ad agncy, Strng budget mangmnt skils, Strng Project Mgmt skils. EOE/M/F/D/AAP. Apply (9/21)

JOB OPENING: VP, INT’L AFFILIATE RELATIONS & MKTG/WWE/Stamford, CT: Oversee marketing of TV, PPV & digital products in 145+ countries & lead strategic development while focusing on market share & revenue growth (9/21)

JOB OPENING: DIRECTOR DIGITAL AD SALES RSRCH/Turner Sports/NY:8+yrs media rsrch + digital rsrch (3yrs pref). Sports rsrc pref. Prof media math & analyzing TV msmt data, Prof w/rating systems. Bachelors req. Apply: (9/21)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: INTERNS Talent Agency Theatrical & Commercial Div /LA: 2+ days/wk. Ideal for Comm/Mktg/Film & TV majors. Exc orgnztl, mktg, comm/writing skills & PC knwlg pref’d.Send resume in body of email: [email protected] (9/25)

FALL INTERNSHIP CREDITS ONLY: INTERNS /SnagFilms (PT & FT) : Help us as our bus. rapidly expands. If you love documentaries, this is a place for you to be. Visit website for more info. Cvr letter/resume: [email protected] (9/25)

FALL INTERNSHIP CREDITS ONLY:  PRODUCTION AND DEVELOPMENT INTERNS: Reveille (The Office, The Biggest Loser), an independent production & distribution company, seeks fall interns. Unpaid. Must receive college credit. Send resumes to [email protected] (9/24)

FALL INTERNSHIPS CREDIT ONLY: MEDIA SALES ACCOUNT MGMT INTERN/Mindspark Interactive/Westchester, NY:Learn to manage online sales campaigns through entire lifecycle. Apply: (9/21)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: DIGITAL MEDIA/TECHNOLOGY/CABLE ATTORNEY Broad in-house exp incontent distribution, digital media, technology licensing,affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (9/25)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (9/25)

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (9/24)

SITUATION WANTED: PRODUCTION ASST (NYC/BK/LI): 6 yrs in PA & PM roles. Enthusiasm, humor, always ready to learn! Awesome w/ organizing & details. Deadlines always hit. TV, film, animation, print & web exp. Thanks! [email protected] (9/24)

SITUATION WANTED: 2009 EMMY-NOMINATED WRITER-PRODUCER  20+ yrs experience; PBS/CBS/Disney, etc.  Expert in bldg & leading creative development film/TV/radio/print/music/comedy. Entertainment historian.  [email protected] (9/24)

SITUATION WANTED:   EXP. SR. STORY/FIELD PRODUCER avail. NBC/VH1/CMT/E!/CNN/TLC/Playboy/Disney. Strong writer. [email protected] (LA based/travels well.)  (9/22)

SITUATION WANTED:  CREATIVE & DESIGN DIRECTOR, 20 yrs network & cable exp. Excellent comm skills. Expert in bldg & leading creative teams, branding, new media, working w/ high profile talent. Contact [email protected] (9/22)

SITUATION WANTED:  WRITER/PRODUCER/CREATIVE DIRECTOR for kids and entertainment on-air promotion. Image/branding 15 yr. exp in Broadcast/Cable/Agency, Seeking FT/PT or Temp-to-Perm position: Reel and work on my website @ (9/22)

SITUATION WANTED:  NEW BREED OF P.A.:   receipt-submitting, coffee-buying, ear piece-wearing, glove-wearing, sidewalk-clearing, nearest hospital-knowing, sunrise/set sensei, Home Depot-dude, traffic-cop-tackling so.self.writeous@gmail (9/22)

SITUATION WANTED: ASSOCIATE PRODUCER: 5+ years industry experience. Vh1, MTVN, CBSTD. News, entertainment, pop culture, development. A creative mind and a witty writer. [email protected] (9/21)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (9/21)

SITUATION WANTED: PRODUCTION MGR: 20+ yr NYC exp-live ent/news/sports/talk/mag/docs: studio/remote- hands-on- bld/guide team.Cap+op bdgt/rept/fcast. Fmr CAM/LD/TD/P-D. Contact: [email protected] 206-715-4273 (9/21)

SITUATION WANTED: WRITERS ASSIST/PA: Resourceful & diligent. Intern: Sesame Street & PBS. Admin, FinalDraft, FinalCut, AfterEffects,transcription. Spanish proficient. Interest in social, kids, sci media, etc. [email protected] (9/21)

SITUATION WANTED: ACCOUNTING/FINANCE 20+ yrs. experience in TV Broadcasting & Cable.Seeking FT/PT or Temp-to-Perm position: [email protected] (9/21)

SITUATION WANTED: EXPERIENCED VP of SALES in MEDIA, TV & FILM/NY: 7+ years of Domestic and International experience in Film & TV sales with strong knowledge of contracts and solid track of generating new clients, email [email protected] (9/21)

SITUATION WANTED: WRITER/PRODUCER: Exceptional and fast writer, client friendly, EPK and DVD bonus features, celebrity interviews, multi-platforms for Disney, Universal, New Line. [email protected] (9/21)

SITUATION WANTED: EXECUTIVE/ADMINISTRATIVE ASSISTANT with over 20 years of legal and corporate experience seeking employment in NY/NJ.For further information, please contact Sonia Decker at [email protected] or phone 908-656-4878 (9/21)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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