Monday, September 17th, 2007



+83% ON WNBC/NY 4-5PM
+25% ON KNBC/LA 3-4PM
+125% ON KYW/PH 9-9:30AM


PROGRAM PARTNERS (310) 399-4499
Source: NSI WRAP Overnights+, THU 9/13/07 vs. MON 9/10/07 for CROSSWORDS in top 20 DMAs. Live HH Rtg.  

Cyn opsis


Good Morning.  It’s Monday, September 17, 2007 and this is your first early morning briefing. 

And the Emmy goes to …

Outstanding Drama Series: The Sopranos (HBO)
Outstanding Lead Actor in a Drama: James Spader as Alan Shore in Boston Legal (ABC)
Outstanding Lead Actress in a Drama: Sally Field as Nora Walker in Brothers & Sisters (ABC)

Outstanding Comedy Series: 30 Rock (NBC)
Outstanding Lead Actor in a Comedy: Ricky Gervais as Andy Millman in Extras (HBO)
Outstanding Lead Actress in a Comedy: America Ferrera as Betty Suarez  in Ugly Betty  (ABC)

Outstanding Miniseries:  Broken Trail (AMC)
Outstanding Reality/Competition Series: Amazing Race (CBS)

Tonight’s Premieres:
NBC: Deal or No Deal at 8p
Bravo: Inside the Actor’s Studio at 8p
FOX: Prison Break at 8p and K-Ville at 9p
Tonight’s Finales:
ABC Family: Slacker Cats at 10p
TNT: Saving Grace at 10p
Syndication Premieres: Jury Duty, In the Loop with iVillage, The Jerry Springer Show (check local listings)

You’ve been summoned to watch Jury Duty! Premiering today, September 17th.
Now showing in the Cynopsis Programmer’s Showcase



FX’s third season opener of It’s Always Sunny in Philadelphia on Thursday (10p) delivered 1.8 million A18-49 viewers and 2.3 million total viewers, which represented +77% and +62% increases respectively over the season two premiere that aired in June 2006. Additionally, last Thursday’s premiere episode was the #1 program in basic cable among A18-34 with 1.3 million viewers, up 140% vs. last season’s debut episode. FX also aired episode two of It’s Always Sunny in Philadelphia at 1030p and it averaged nearly 1.9 million total viewers, 1.4 million A18-49 and 1.0 million A18-34.
Also last Thursday, President George W. Bush delivered his National Address to the country from 9-930p and it was carried live on nine national television networks: ABC, CBS, FOX, NBC, CNN, FOX News Channel, MSNBC, Telemundo and Univision. According to Nielsen, the preliminary television audience estimates which are a combined average of all nine networks resulted in an 18.9 rating, 32 share and approximately 28.8 million total viewers. President Bush’s previous live national speech occurred last January 10 airing on all networks listed above except Telemundo and it averaged a 27.5 rating, 44 share and nearly 42.5 million total viewers.

Weekend Box Office Estimates: September 14-16, 2007
The Brave One (Warner Bros.)                  $14.0 million – opening weekend
3:10 to Yuma (Lionsgate)                        $9.2 million – 2 wk total $28.5m
Mr. Woodcock (NewLine)                         $9.1 million – opening weekend
Dragon Wars (Freestyle)                          $5.4 million – opening weekend
Superbad (Sony)                                    $5.2 million – 5 wk total $111.3m
Halloween (2007)(MGM/W)                       $5.0 million – 3 wk total $51.3m
The Bourne Ultimatum (Universal)              $4.2 million – 7 wk total $216.2m
Balls of Fury (Rogue Pictures)                   $3.3 million – 3 wk total $28.9m
Rush Hour 3 (New Line)                           $3.3 million – 6wk total $133.2m
Mr. Bean’s Holiday (Universal)                   $2.7 million – 3 wk total $28.5m
Source: Box Office Mojo


USA has ordered another season of Psych, with 16 new episodes.  The show is from Tagline Pictures and Universal Media Studios.

HBO has ordered 6 episodes of an untitled drama project about a hasbeen baseball player who returns to his hometown and becomes the High School Gym Teacher.  The project, from Gary Sanchez Prods, stars Danny McBride (also a writer on the project), Katy Mixon, Andrew Daly and John Hawkes, per Hollywood Reporter.


Homerun Entertainment hired Greg Spring as VP/Development and upgraded Steve Plutte to VP/Production. Greg will supervise the company’s development efforts in broadcast, cable, broadband and interactive areas. Steve will continue in his role as head of the company’s production, post-production and new technology initiatives.
NBC Universal named Roz Groome as VP/Anti-Piracy, UK. In this new position, Roz will be based in London and will lead the company’s anti-piracy strategy against intellectual property theft in the UK. Her appointment was effective September 3. In another area, Lisa Vebber was advanced to SVP/Scheduling and Strategic Analysis. She will continue to do scheduling, future strategy planning and competitive tracking for NBC, in addition to organizing cross-platform initiatives with NBC Universal Cable Networks.
Former Dreamworks executive, Sharon Reese joined Gorilla Nation, the global online ad rep company as VP/Human Resources. Based at the company headquarters in Los Angeles, Sharon will handle employee growth both domestically and internationally, and will concentrate on expanding Toronto’s office and open new offices in London and Sydney.


Today in Cynopsis Kids

  • High School Musical 2 songs/videos in Spanish
  • Fraggles, Doozers and Gorgs featured in 3 CD set
  • Nintendo’s SVP/Marketing, North America, George Harrison, to exit

Today in Cynopsis International

  • FremantleMedia Enterprises picks up a Murder rights repping
  • And the nominees are … BET Networks names names and more details for BET Hip Hop Awards 2007
  • Hector Orci, La Agencia de Orci’s Chairman, takes back CEO role he gave up in beginning 2006

Today in Cynopsis Digital, listen to the audio version here or subscribe to the iTunes Cyn Digital podcast 

  • Hackers infiltrate MediaDefender to shed light on industry anti-piracy tactics
  • MTV Networks offers a new decentralized twist on social networking with
  • The Screen Actors Guild promises benefits to the cast of MySpaceTV’s Quarterlife



Thursday – A18-49 Analysis:  CBS posted the best numbers Thursday night with a 2.5/8 A18-49, according to fast affiliate ratings from Nielsen Media Research. Starting off, CBS won with Big Brother at 8p and a 3.2/10. Then during the 9p hour, as President Bush’s national speech was carried live on many networks from 9-930p followed by the regularly scheduled program, CBS and UNIV ended up tying for first place with 2.0/6 each. CBS was the solo winner again at 10p as a combo of the CSI encore and the Without a Trace repeat delivered a 2.4/7.

Live + Same Day Household Ratings: Thursday, September 13, 2007 time period averages. Source: Nielsen Media Research

CBS       5.7/10        Big Brother 8 5.7/10, Presidential Speech 4.6/8, CSI [r] 5.4/9, CSI/Without a Trace [r] 6.3/11

FOX       3.9/7          Are You Smarter Than a 5th Grader? 4.9/8, Presidential Speech 2.8/5, Don’t Forget the Lyrics! 3.2/5

ABC       3.1/5          Ugly Betty [r] 3.2/6, Presidential Speech 3.6/6, Grey’s Anatomy [r] 3.0/5, Grey’s Anatomy/Men in Trees [r] 2.8/5

NBC       2.7/5           My Name is Earl [r] 3.5/6, 30 Rock [r] 2.8/5, Presidential Speech 3.0/5, The Office [r] 2.6/4, ER [r] 2.3/4

UNIV      2.0/3          Amar sin Limites 1.6/3, Presidential Speech 2.2/4, Destilando Amor 2.6/4, Destilando Amor/Aqui y Ahora 2.0/4

CW        1.6/3          Smallville [r] 1.6/3, Supernatural [r] 1.5/3

TELE      0.6/1          Madre Luna 0.7/1, Presidential Speech 0.5/1, La Esclava Isaura 0.5/1, La Esclava Isaura/Amor Mio 0.5/1

A18-49: CBS 2.5/8, FOX 1.9/6, NBC 1.6/5, UNIV 1.6/5, ABC 1.4/4, CW 0.9/3, TELE 0.5/1



We know something U don’t.

ABC Family – The Africa Channel – AmericanLife TV – AZN – BET – Boomerang – CNN – CSTV – Discovery Channel – Discovery Kids – Discovery Times Channel – ESPN – ESPN2 – ESPNClassic – EWTN – FOX Reality Channel – FOX Sports – FOX Sports en Español – Galavisión – G4 – GSN – Hallmark Channel – HDNet – HGTV – IFC – LOGO – MOJO – Mun2 – Noggin – Ovation TV – ReelzChannel – RetirementLiving TV – Smithsonian Networks – SoapNet – Speed – Style – Sundance Channel – TLC – TV One – USA – Versus – The Weather Channel – YES

… Just some of the over 100 cable networks now available at CableU .

We’ve got just what U need to …
Know Networks Better & Pitch Smarter.

This Day in History:
1972 – M*A*S*H premiered on CBS-TV.

Answer to Yesterday’s Trivia Question: On the series Baretta, starring Robert Blake, what was the name of Detective Tony Baretta’s car? THE GRAY GHOST   Kudos to:   Gail Gleeson/Atlanta; Johnny R. Jan-American Ingenuity TV/DC; Brad Stern-Long Island Children’s Museum/NY; Kyle Brawner-cw33/Dallas; Emily Weiss-Dailey & Associates/LA; Andrew P. Hilton-KPMR Univision-KTSB Telefutura/Santa Barbara

Today’s Trivia Question:  In the 2001 comedy, Saving Silverman, starring Jason Biggs, what is the name of the cover band the boys are in?   (
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: ASSOCIATE /NYC: Entertainment Consulting Firm/BA/strong research, project mgmt, organizational & administrative skills/motivated, self-starter, media experience a +/email resume:

JOB OPENING: CONTRACTS ASST/ SCHOLASTIC NYC:Seeks detail oriented person to support Legal/Bus.Affairs:Admin., Contract Maint., Data Mgmt. BA/Strong org. & comm. skills. Full posting & apply at: (9/22)

JOB OPENING: DIRECTOR OF PROMOTIONS MARKETING/Cartoon Network/[adult swim], NY: Must have 5-7 yrs of exp in promos/mkting, advertising. Strong project mgmt, client service. Apply online via , Req# 86449. (9/22)

JOB OPENING: RESEARCH ANALYST/Superstation WGN/NY: Pgrm trends, estimates, sales promotion, pgm maintenance.1+ years in Cable, Spot, or agency. Proficiency in Xcel, Pwpt, Nielsen software,& MRI. Send resume to

JOB OPENING: PUBLICIST /TURNER BROADCASTING/NYC: Support ad sales/marketing PR & publicity efforts for CNN & New Media groups. Business & new media press contacts a +. 4 yr degree, 3-5 yrs exp. Apply:

JOB OPENING: BROADCAST MEDIA BUYER/LA Weight Loss/Suburban Philly-Horsham: Min 5+ yrs exp w/ TV. Resumes to:

JOB OPENING: SR MGR, WEB ANALYTICS & SR CAMPAIGN MGR ADVERTISING OPERATIONS/WWE/Stamford, CT: Both needed. Benefits: Med, Dntl, 401k, stock purch, gym, discounted merch, and tix to live events. Apply: (9/22)

JOB OPENING: RESEARCH MGR/Media & Ent Insights OTX/NY: Mng day to day ops of TV Dailies, knwldg of Quant rsrch mthods, TV ind playrs prgmng & trnds, 3yrs client side TV/media/ent exp req’d. send rsme:

JOB OPENING: FREELANCE SCHEDULER/Nicktoons Networks/NY: Schedule episodes, interstitials, graphics, etc.1 yr media/prgrm plan’g, or traffic experience pref’d; strong interest in programming. Send resume to

JOB OPENING: VP, ORGANIZATION & STAFFING/Silver Spring MD: Provide strategic leadership in the acquisition and development of talent globally. Min 10 yrs HR/OD/recruiting exp. Apply: position 5463 (9/21)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE NYC/Dailymotion: 5+ yrs sales experience, 2+ online preferred, proven track record meeting aggressive goals. Email cover letter & resume referencing DAILYMOTION AE to

JOB OPENING: DIRECTOR, CONTENT PARTNERSHIPS/Building B/Santa Monica: We seek a candidate that is familiar with the latest in content platforms & interactive deal structures. View the full listing & apply at (9/21)

JOB OPENING: EXEC PROD/NY: Temp Oct- March. Execing two established shows: Some development work. 15 yrs TV exp; proven exp of reality prgrmng in female skewed lifestyle arena fashion, int design etc. Res:

JOB OPENING: ONLINE PRODUCER/ Nickelodeon/NYC: 2+ yrs online producer exp in kids/family or community sites; Solid knowledge of the internet and related technologies. EOE/M/F/D/AAP. Send Resume to:

JOB OPENING: WRITER’S ASSISTANT/Los Angeles: Very fast paced TV production office seeks highly skilled Writer’s Assistant. Must have previous experience. Please email resumes to

JOB OPENING: SALES PROFESSIONAL/ Sorpresa!/LA: 3 yrs. exp. selling a non-traditional advertising medium, a BA/BS degree & must have exp. in at least one of these areas: Kids, Cable, or Hispanic Media.

JOB OPENING: BUSINESS AFFAIRS/ Sorpresa!/NY: 4 yrs. exp. to oversee legal affairs across all depts. Ability to structure, negotiate & draft a variety of agreements. Must have Media Experience & BA/BS & J.D.

JOB OPENING: PROD. & DEVELOPMENT MGR/ Sorpresa!/NY: 3-5 yrs. exp, Bilingual, handle all aspects of development of ideas from concept to pilot, including creative & prod. matters. Degree in Comm./Business.

JOB OPENING: SR. DIR. AFFILIATE RELATIONS/ Sorpresa!/NY: 7 yrs. exp., Bilingual, 4-yr Degree in Marketing or Business, support key affiliate sales, marketing initiatives & priorities for distribution.

JOB OPENING: SR. DIR. AFFILIATE RELATIONS/ Sorpresa!/LA: 7 yrs. exp., Bilingual, 4-yr Degree in Marketing or Business, support key affiliate sales, marketing initiatives & priorities for distribution.

JOB OPENING: EDITOR-ONLINE MARKETING MGR/ Sorpresa!/NY or DFW: Creating an online & mobile destination for Hispanic kids. Writing, editing, & proofreading in Spanish & English, web technology knowledge.

JOB OPENING: PBS Creative Services is currently soliciting FREELANCE WRITER/PRODUCER resumes and reels for upcoming on-air promo work in our Primetime area. Please submit to

JOB OPENING: SALES PLANNER/AETN, NY: Create Plans, steward accts, designate ADUs&recaps, coord make goods&post analysis prep. 2yrs exp pln’g or buyer.Exc comm skills.Client service mindset. Apply: (9/20)

JOB OPENING: MEDIA BUYER/NYC with min. 1-2 yrs.experience. Allocate Buys & maintain schedules. Excellent benefits. Send resume

JOB OPENING: SR DIRECTOR OF DIGITAL BIZ DEV/(NYC): AWE is looking for seasoned new media executive to serve as the lead account director for AWE’s portfolio of high profile technology clients. Apply:

JOB OPENING: DIRECTOR OF PROGRAMMING/Firebrand NY: Dev Programming Strategy. Oversee In house production of program hrs. Strong Production Bkgd, exp scheduling at network level. Resume and cover letter to

JOB OPENING: SEGMENT WRITER/Firebrand NY: Script & storyboard hosted segments. Exp writer/prod for On-Air promos preferred. Knowledge of pop culture and strg research skills. Resume & 2 writing samples to

 JOB OPENING: POST SUPERVISOR/Firebrand NY: Coord post prod & delivery of Program Hrs. Oversee & Schedule Studio, Graphic Designers, Composite Editors & Sound. Prod & Post Prod exp required.

JOB OPENING: ACQUISITIONS MANAGER/Firebrand NY: Identify material that supports network brand. Exp negotiating rights & clearances for domestic & int’l material. Advertising bkgrd a plus. Send resumes to:

JOB OPENING: SEGMENT PRODUCER/Firebrand NY: Responsible for daily production of playlists. Knowledge of Pop Culture, Music and advertising a +, Exp as PA/AP preferred. This is an entry level position.

JOB OPENING: SUPV, INTEGRATED MARKETING AND PROMOTION/SOAPnet/BURBANK: Devlp customized sponsorship opps, manage promotional agency, assist in sponsorship execution. 3+ yrs exp needed. Apply at KEYWORD 105589 (9/20)

JOB OPENING: MARKETING MGR/Reelz Channel LA: Handles consumer and brand initiatives including creative development, supervision, execution. Min 5 yrs relevant exp, preferably in broadcast. Submit resume to

JOB OPENING: TRAFFIC & SCHEDULING PLANNER/PBS KIDS Sprout, Centennial, CO: BS in TVFilm, 2-3 years minimum commercial traffic operations experience w/in a network, SIMS software a +. Apply: Req#52114 (9/19)

JOB OPENING: INTERACTIVE PRODUCER/Rainbow Media/NYC: Manage the scheduling and delivery of VOD content to cable systems nationwide. Package content for transport and oversee the production process.

JOB OPENING: ONLINE PRODCTN ASSOC w/site planning, content development, HTML coding, Flash, graphic design & CMS skills. Exp w/video editing, webcams or writing/editing all huge +. NYC based. Resume:

JOB OPENING: DIR PR & COMM/NY/V-me Media: Min 8+ yrs exp/must have corp & consumer PR exp & knwlg of US Hispanic Mkt/trade, consumer, genr’l bus press contacts. Complete description: Apply to:

JOB OPENING: ASSOC MARKETING MGR/NBC/NJ: Must have BA, 2 years agency or media & bi-lingual/Spanish; Responsibilities:Lead the development of hispanic marketing promos . Apply: #623456 (9/19)

JOB OPENING: PROJECT MGR- SALES OP/NBC/NY: Must have BS &5 years exp.supporting digital media; Responsibilities:manage timelines,drive design, implementation & documentation. Apply: #610418. (9/19)

JOB OPENING: MEDIA PLANNER/LA   Zenith, Entertainment account!  2+ yrs planning exp resumes to:

JOB OPENING: INTERACTIVE TV PRODUCER/NYC/Showtime: Develop ITV apps & content and assist w/concept dev for new platforms.Photoshop, HTML, Flash, creativity req. ITV experience a plus. Resume/ltr/sal to
. (9/18)

JOB OPENING: RESEARCH MGR/Katz Media, NY, NY: responsible for ad sales research for major market TV stations. Work closely w/sales & station mgmt to develop sales research strategies. Apply:
. EOE (9/18)

JOB OPENING: We seek a BROADCAST BUSINESS AFFAIRS MANAGER. Based in NYC, the mgr. handles all financial procedures for the BP team. For a full JD, visit ThinkBravo .com + submit your resume to

JOB OPENING: ACCOUNT EXECUTIVE/ABC O&O/Chicago: Develop new business partnerships, sell & execute internet & digital projects, promotions, sponsorships & packages. Self starter & highly motivated. Apply at (9/25)

JOB OPENING: SR MANAGER, PRICING & PLANNING/G4-Comcast Ntwrks/NY: 4+ yrs exp w/strong analytical skills; Resp for managing pricing, stewardship, rev analysis and overseeing inventory. Contact

JOB OPENING: DIR OF SALES RES: Proactive contributor to work in a team-based envt/ provide sales res. materials, estimates, rating data, etc; min. of 7yrs of TV research. Apply at (9/18)

SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at 

FALL INTERNSHIP CREDITS ONLY: MKTG/Food Network/NY: , Learn developing/brainstorming creative ideas to market Food Network. Email resume/cover letter to
, # 10118 in sub (9/21)

FALL INTERNSHIP CREDITS ONLY: Brand new fashion/lifestyle talk show on a major cable network seeks motivated interns for the fall. The internship will start ASAP and will run till Mid-October. Please email your resume to

FALL INTERNSHIP CREDITS ONLY: Firebrand NY: Job includes screening and meta-tagging entries in Firebrand Asset Mgmt system. General office & production support. Hands on Prod and Post exp.

FALL INTERNSHIP CREDITS ONLY: MKTNG/ON-AIR Fox Reality Channel L.A. seeks fall intern to assist w/ & learn TV mktg and promo thru inner-workings of entertainment brand. Resume to

FALL INTERNSHIP CREDITS ONLY: Boutique entertainment/consumer PR Agcy Seeks intern, 2-3 days wk, flex hours. Strong interest in pr with Excellent speaking & wrtng skills. Excel/Word/research proficiency is essential. Email:

FALL INTERNSHIP CREDITS ONLY: CORPORATE COMMUNICATIONS INTERN, SCHOLASTIC INC/NY: Gain experience in public relations, internal communications, and special events. Learn while having fun with creative team. Apply to

FALL INTERNSHIP CREDITS ONLY: PR INTERN/The Lippin Group/NYC Entertainment/media public relations firm seeks fall intern to assist with client projects, special events and administrative duties. Please email resume to

FALL INTERNSHIP CREDITS ONLY: Ad & Promo/Lifetime Networks/NY (2 needed): Learn prod/dvlpmnt of creative ideas to mkt cable ntwrks, background or interest in TV/film prod. Comm background a +. Email res/cover letter to


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SITUATION WANTED: SR MEDIA BUYER/Central Massachusetts: 10+ years industry experience. Full-time or freelance media buying position wanted. Specializing in Spot TV and Radio, looking to branch into digital.

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WHAT’S ON TONIGHT – Monday, September 17, 2007

ABC: Wife Swap [r],Wife Swap [r], Supernanny [r]
CBS: How I Met Your Mother [r], Old Christine [r], Two and a Half Men [r], Rules of Engagement [r], CSI: Miami [r]
CW: Everybody Hates Chris [r], Everybody Hates Chris [r], Girlfriends [r], The Game [r]
FOX: Prison Break [p], K-Ville [p]
ION: Mama’s Family, Mama’s Family, Who’s The Boss?, Who’s The Boss?, Wonder Years, Wonder Years
MNT: IFL Battleground
NBC: Deal or No Deal [p], The Singing Bee, Heroes [r]
PBS: Antiques Roadshow [r], Most Honorable Son, Justice for My People: The Hector P. Garcia Story
TELE: Madre Luna, La Esclava Isaura, Amor Mio
UNIV: Amar sin Limites, Destilando Amor, Cristina

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