Cynopsis: DIGITAL
09.16.13

Good morning. It’s Monday, September 16, 2013, and this is your first early morning digital briefing.

Street fashion photographer and blogger The Sartorialist’s Scott Schuman has created a 12 episode web series for AOL On, which focuses on how fashion shapes people’s lives on a global level. Two episodes have been released on www.on.AOL.com: one takes place in Milan; the second takes on fashion and bullfighting in Madrid.

The Apple product trade-ins took what seemed to be an unusual twist on Friday, as Microsoft announced it would pay $200 or more for a gently-used iPad, in the form of a Microsoft gift card. That made it not so unusual. No word yet on what Microsoft will do with the iPads.

A new service from FanBridge called Channel Pages feels almost like a dating site for YouTube creators, as its goal is to hook people up so they can grow a brand through collaboration. To entice a partner, a creator launches a personal page that includes their relevant stats: video views, demographics and word clouds based on titles and descriptions of videos from their channel. Users can also list the types of collaborations they desire, such as “promotion via social media,” or “description link swapping” as well as set up creators with applicable brands. Sounds dreamy.

Microsoft has made the gamer-created abbreviation of the new Xbox One console, Xbone, official with the purchase of the Xbone.com domain name. Gamers on the Internet have been known to coin abbreviations in the past for most consoles – for instance, the Nintendo 64 is called the N64 and the PlayStation 2 is called the PS2.

Women-focused media publisher TotallyHer Media launched the redesign of its www.Momtastic.com branch on Friday. It includes a new product promotion platform in which advertisers can sponsor specific stories within the site’s categories, such as Finders Keepers for shopping or Cravings for pregnancy. It also features a guest column from Bravo’s Real Housewives of New Jersey housewife Caroline Manzo.

Networks (both Cable & Broadcast) are faced with eroding ratings and ad dollars shifting from TV to Digital. That’s why Cynopsis is presenting a conference on what networks are doing  and what they need to do more of  to aggressively evolve to compete, and profit in this shifting landscape. Join us on October 17th as our experts share the latest business and advertising models for success at the Cynopsis Future TV Summit.

CBS Interactive’s new CBS Fantasy Sports PrePlay prediction gaming app was released on Friday, which allows users to forecast college and pro games in real time and up to the second before each play during a game. During Fantasy Football season, the app will feature 15 games to make predictions for per week, and will include ads from CBSSports.com sponsors. Players will also be able to chat with friends through the app using Twitter and Facebook.

Adult Swim Games’ Giant Boulder of Death rolled its way to the top of the iTunes charts this week, which marks the third number one hit in 2013 for the television network’s mobile game. Previous hits included Robot Unicorn Attack 2 AND Amateur Surgeon 3.

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On Friday, recent AOL acquisition Adap.tv renamed its video ad technology Platform to Pathway, and updated its buyer platform to be called Audience Path and the seller platform to be called Demand Path. Audience Path helps advertisers reach audiences across devices and access audiences, while Demand Path connects publishers to advertisers’ needs.

Univision’s network President Cesar Conde has joined NBCUniversal as its new executive Vice President, the company announced on Friday. Conde spent ten years at Univision.

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Chipotle‘s latest marketing strategy has gone viral and struck an emotional chord at the same time. The chain restaurant has just released a three-minute animated short film that’s earned 3.3 million views in just four days. Starring a scarecrow who discovers what the fast food industry usually means when they tout “natural” food, the spot is part of Chipotle’s promotion for its new mobile game app, Chipotle Scarecrow. The strategy is innovative and bold, which is usually key to going viral. Adding to its power is Fiona Apple’s cover of “Pure Imagination,” a tune originally made famous in the film Willy Wonka and the Chocolate Factory. Watch the video at www.Cynopsis.com.

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Cynopsis Future TV Summit:
Content Innovation and Next Gen Advertising Models
October 17| Grand Hyatt NYC | ONE-DAY SUMMIT

See you tomorrow,
Jessica Reese
09.16.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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JOB OPENING: INVOICER-AR/REVOLT TV/NY or LA: BA req’d. 2 yrs exp in accts receivable & exp with Wide Orbit pref’d. Generate monthly invoices, apply pmts. Provide reporting to finance. Send resumes to: [email protected] (9/21)

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EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

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SITUATION WANTED: EMMY NOM TV PRODUCER: 12+ years talk shows, lifestyle, scripted series & development. Great ref. Out of work for 18 months. So, yes, you can afford me and, no, you won’t regret it. Contact: [email protected] (9/19)

SITUATION WANTED: SALES PRESENTATION EXPERT: Ad Sales Marketing executive, 4+ years at a major sports network, highly trained in building state-of-the-art sales presentations; Contact: [email protected] (9/19)

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