Monday, September 12th, 2011

Cynopsis: Sports

Good morning. It’s Monday, September 12, 2011, and this is your first early morning Sports briefing.

Through a shifting landscape of college sports combined with skyrocketing prices for broadcast rights, the Pac-12 has clearly changed perceptions about new ways college sports and media can interact. Conference Commissioner Larry Scott has made moves to broaden the reach of the conference via new members Colorado and Utah, broke records in his recent deals with ESPN and Fox, and made the conference a media player when he announced the launch of Pac-12 networks last month, inking agreements for a national channel as well as six regional channels that each focus on two of the universities.

Scott tapped the services of longtime sports media and marketing executive Gary Stevenson to run the conference’s television and Internet networks, as well as Pac-12 Properties. With the Pac-12 back in the news as media outlets speculate that the conference may grow again by adding the likes of an Oklahoma or a Texas (although Scott has said the conference is content as is), Cynopsis Sports spoke with Stevenson about the future of the networks, the appeal of the conference and the strength of the brand.

Stevenson on why he wanted the job: The Pac-12 brand has been built in such a way that it has in my opinion a unique reputation, not just in the college sports world, but in the sports world in general. I liked that. The quality of the institutions is unparalleled in the major sports world. The brand of the conference and the brand of the universities themselves are very appealing.

On the strategy behind the networks: There is so much content that isn’t being seen right now. If you are a Pac-12 fan, you want to see more content which we can deliver. But even if you aren’t a fan, that content could get you hooked. In addition, Olympic and women’s sports have not had a chance to be televised in the past and we are going to be able to do that now because we will have a lot of time to fill.

On partnering to launch the network: There are partnerships, just not an equity partnership. It’s an operating partnership. We believe that if you have 100% ownership of anything, it allows you to decide the strategy and where you want to go. So Larry constructed a deal where the conference retains 100% ownership and, in my opinion that was the right call. When you have a partner, the partner might have a different interest than you might have. If you want to run a particular feature on the university of Arizona, we can as the sole owner. What you are building an asset, anytime you own 100% of an asset, it’s an advantage.

On building infrastructure for the networks: We’ll build a headquarters for Pac-12 Enterprises which will include a state of the art production facility including studios which is one of the most important things we need to get done. We’ve got five number one priorities tight now. We are in the process of identifying leaders of the different business units, at the same time identifying different locations for where we can house this. The concept is that we obviously will take direction from the universities on our programming decisions, but at the end of the day, there has to be a central organization that has to decide what will be programmed, and that will be us.

On the future of Pac-12 Properties: Pac-12 Properties, when you take all of our content and put it under one umbrella, that gives you the opportunity to create integrated media packages to companies that are both interested in the geographic footprint as well as the demographics that we deliver which is a very attractive demographic. That’s why a lot of networks are paying higher rights fees because college sports and college communities, as well as the audiences attracted to that are attractive to corporate marketers. We are going to  have the ability to give a corporate marketer the opportunity to do things at our events live, on our networks, on our digital networks, so it’s going to be one stop shopping for corporate marketers who are interested in our footprint and also our

On the Air

First off, kudos to all the leagues and networks for some terrific tributes to 9/11 over the weekend. The production was terrific and touching across the board.

Football returned with a bang Thursday night, with NBC’s NFL Kickoff game between the Packers and Saints scoring as the second-highest rated NFL regular-season primetime game in 13 years, and trailing only last year’s record numbers. The game drew a 17.2 overnight rating/28 share in the metered markets, down 3% from last year but still rocking its closest primetime competition among the broadcast networks by 283%. Top markets included: New Orleans with 57.7/75, Milwaukee 53.1/71, Minneapolis 23.8/39, Kansas City 23.0/34 and Nashville 22.6/32.

In other weekend sports, NASCAR Sprint Cup on ABC drew 5.89 million viewers with a 1.7 rating/5 share among adults 18-49. CBS saw the U.S. Open draw 2.76 million viewers and a 0.8/ 3 among adults 18-49.

NASCAR received about as perfect a lineup of household names as the association could hope for heading into the Chase. Not only did regulars Johnson and Gordon return to the mix, but fan favorites Stewart and Earnhardt Jr. did as well. The 12 drivers are set to officially begin their Chase for the Sprint Cup on Sunday in Chicago for the Geico 400 on ESPN at 1p.

As part of the return of the NFL to NBC Sports, Golf Channel is joining in with its own spin on football, with five weeks of NFL-themed programming in the lineup beginning Tuesday. The special, four-part, NFL-themed Playing Lessons series is set to begin on Tuesday at 8p that will feature current and former stars of the NFL, playing with PGA TOUR pro and current Golf Channel analyst Brandel Chamblee. Each Tuesday episode will air following a NBC Sunday Night Football telecast, and players will include Tony Romo, Matt Ryan, and Aaron Rodgers.

MSG Network is on deck to revisit the New York Knicks’ 1993-1994 season with an all-new series dubbed “1994 March to the Finals.” The 20-part retrospective debuts today at with new episodes set to run every Monday and Thursday. The series will be hosted by MSG Network analyst Walt ‘Clyde’ Frazier and new Knicks radio play-by-play man Spero Dedes, who will look at 20 of the greatest games from the franchise’s historic season.

Three-time NASCAR Sprint Cup Series champion and recent NASCAR Hall of Fame inductee Darrell Waltrip is going down under for the famed Bathurst 1000 race next month where he will be headlining the SPEED broadcast team in the Australian race. Waltrip will be joined by NASCAR on FOX’s Mike Joy as well as SPEED announcer Leigh Diffey for the race.

Bell Media and CBC/Radio Canada are entering a partnership designed to nab the exclusive Canadian media rights for the Sochi 2014 Olympic Winter Games as well as the @016 Summer Games in Rio. The IOC is expected to begin the bidding process for Canadian media rights later this year.

LA Kings staple Heidi Androl is leaving Fox Sports West ahead of the upcoming NHL season. Androl announced her intentions via Twitter on Friday, although the franchise did say she would continue to participate with the organization in various projects. Androl also works as a reporter for NHL Network and covers MMA on Showtime.

Sponsorship & Promotion

NASCAR made its presence known at the debut of the NASCAR Car Wash Company last week, with Nationwide points leader Ricky Stenhouse, Jr. and association VP of licensing and consumer products Blake Davidson on hand for the grand opening ceremony. The company expects to push through 10,000 cars per location each month and has projected growth of approximately 30-50 locations in the Midwest markets of Wisconsin, Illinois, Michigan and upper Indiana by 2016.

Let’s have a shot on the Vikings. The NFL franchise inked a three-year sponsorship deal with Familia Camarena Tequila that includes rights to the Minnesota Vikings logos, as well as in-stadium brand exposure during all Vikings regular season home games

Digital Fields

EA Sports scored a victory after a court ruled against ex-Rutgers University quarterback Ryan Hart, who filed suit against the company for using his likeness in the NCAA Football videogame without his permission. US district court Judge Freda Wolfson ruled in favor of Electronic Arts, citing that the company was within its First Amendment rights of free expression given that Hart’s likeness was based on physical appearance and stats, rather than his name, according to the ruling.

The Main Event

A MNF doubleheader on ESPN begins at 7p featuring the Patriots/Dolphins at 7p, followed by the Raiders/Broncos at 10:15p.


Are you a friend or follower of Cynopsis Media?

Connect today!

Facebook | Twitter | LinkedIn | YouTube


ON THIS DAY in 1976: The Seattle Seahawks play their first regular season NFL game

Answer to Yesterday’s Sports Trivia Question:  What Texas Ranger pitcher holds the team record for most wins in a season?  Not Nolan Ryan! It is actually Ferguson Jenkins with 25 wins in 1974. Kudos:Tom Moore – Kalt Productions/LA; David Schneider – GroupM Motion/Santa Monica

In The Know:  What two schools are former members of the Pac-12 conference?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
 Chris Pursell for Cyn opsis | Sports

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe from this edition, click here

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: VP-DVLPMNT/TLC/LA: Strategic plnng/content dir/channel mgmt; responsible for executing prgmg strategies through prod & dvlpmnt; +8yrs exp broadcast/cable industry in production/dvlpmnt # 4368 (9/17)

JOB OPENING: OPERATIONS PERSON/SCREEN MEDIA VENTURES/NYC: Asst w/ orgnztn/exec of material deliveries. BA deg. knwlg MS off, outlook & database org. Strong knwldg dig tech & social ntwrkg/media. Res/cvr: [email protected] (9/17)

JOB OPENING: VP AD SALES MARKETING/STYLE NETWORK/LA: Min 10 yrs exp in ad sales marketing at agency, cable or broadcast. Exp w/ brand partnerships/client relations necessary. Apply: JOB # 2868BR (9/17)

JOB OPENING: VP DIGITAL & NEW MEDIA/STYLE NETWORK/LA: Min 7 yrs web/online exp & 3 yrs management exp; id & execute digital/new media initiatives, web publishing exp ideal. Apply: JOB # 2867BR (9/17)

JOB OPENING: HGTV/COORD /Ad SALES MKTG/NYC: 1-2+yrs Mktg/Sales. Detailed support of Ad Sales sponsorships. Must be detail oriented with excellent communication skills and event exp. Full details, #2474 (9/16)

JOB OPENING: VP PRG SCHEDULING/OTHER JOBS/MD: VP Prg oversee all prg sched functions; resrh and design short/long term sched strategies 7+yrs exp/Other opportunities avail Visit: (9/16)

JOB OPENING: AP/RESEARCHER/NY: Prod Co seeking idea generator to support non-fiction series development with research skills, eye for talent, writing & field experience. 2+ years experience. Details at (9/15)

JOB OPENING: OFFICE/EXEC ASSISTANT/NY: Prod Co seeking creative assistant to support EVP & manage fast-paced office. Duties: Office management, scheduling, reception, shipping, expenses, etc. Details at (9/15)

JOB OPENING: DIRECTOR PRIMARY RESEARCH/STYLE NETWORK/LA: 7 years exp w/ primary research. Nielsen/statistical tools knowledge a plus. Apply: (9/15)

JOB OPENING: RSRCH ANALYST/SCREENVISION/NY: 1-2yrs rsrch exp. Excel proficient. Support natl/local sales forces. Knwldg media rsch tools req’d, e.g.Nielsen/MRI/SPSS. Movie lover a+. (9/14)

JOB OPENING: AD SALES/DIGITAL MKTG MGR/ BrightLine/NYC: Interactive TV company seeks mgr with 5+ years exp to lead creative team, and launch cutting edge iTV campaigns for Top 100 TV clients. Res to [email protected] (9/13)

JOB OPENING: NEW BIZ DEV VP/BrightLine/LA-based: Interactive TV company seeks TV client-savvy LA VP to lead New Biz Dev group for Industry-leading company. Res to [email protected] (9/13)

JOB OPENING: PUBLICIST /Nickelodeon/MTVN, NYC 3+Yrs Exp. Manage & execute media relations act for Nick. Develop campaigns and strategies to secure press coverage. Dev & write press kit EOE/M/F/D/AAP Apply (9/13)

JOB OPENING: TRAFFIC MGR, VERSUS NTWRK/NBCU/NY: Resp: Accuracy & day-to-day ops, procedures & staff of commercial log scheduling & commercial continuity funct.for Versus Ntwrk. 5+ yrs exp. Apply: job#2507BR (9/13)

JOB OPENING: DIGITAL SALES PLANNER /Discovery/NY: 2+ yrs advertising exp., Digital a +; Build plans/presentation for digital ad sales platform at Discovery – vod, podcast, mobile., req.4434 (9/13)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: PROGRAM SCHEDULING INTERN/AMC/NYC: Assist in linear and non-linear TV scheduling by maintaining schedule docs, updating competitive information and inputting asset metadata. Resume & CL to [email protected] (9/17)

FALL INTERNSHIP CREDITS ONLY: PROD INTERN/NYC: will see all facets of production and creative, must be avail 2-3days/week. In promos dept, Final Cut exp a +. Must receive credit Send resume [email protected] (9/17)

FALL INTERNSHIP CREDITS ONLY: New ABC daytime talk show in NY is looking for interns now. Must be able to receive college credit. Full time avail. is pref’d but accepting part time applications. Resume: references to: [email protected] (9/17)

FALL INTERNSHIPS CREDITS ONLY:  Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas. Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (9/15)

FALL INTERNSHIPS CREDITS ONLY: AD SALES MARKETING INTERN/Hallmark Channel/NYC: 12 – 16 hrs wkly; Asst w/mktg projects; maintain/update sales presentations, prepare mtg materials. Prof w MS Office req. Submit resume to: [email protected] (9/15)

FALL INTERNSHIPS CREDITS ONLY: MARKETING /Teaneck, NJ: 20 hrs wkly; National music education franchise business seeking creative, hands-on, multi-tasking interns for marketing department. Reliability a must. Apply: [email protected] (9/14)

FALL INTERNSHIPS CREDITS ONLY: GRAPHIC DESIGN/Teaneck, NJ: 20 hrs wkly. National music education franchise business seeking design intern with strong skills in Adobe Photoshop, Illustrator and InDesign. Word/PowerPoint is a plus. Apply: [email protected]   (9/14)

FALL INTERNSHIPS CREDITS ONLY: BLOG WRITER/Teaneck, NJ: 20 hrs wkly. National music education franchise business seeking enthusiastic blog writer to write and develop stories about music, bands, music education and other trends. Apply: [email protected]   (9/14)

FALL INTERNSHIP CREDITS ONLY: Remote Ops Intern/CBS Sports Network. Participate in &prepare for on-location sports events. Duties incl. operational, creative, &admin. tasks related to delivery of remote broadcasts. Apply: (9/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: REALITY TV SHOW PRODUCER: with strong network contacts, looking for the next reality TV show STAR, check our work here , most importantly INTERESTING CHARACTERS 917 375 6527 [email protected] (9/15)

SITUATION WANTED: Enthusiastic, Organized Professional seeking FILM/TV ASSISTANT POSITION. 3 YRS NY + LA Film Production, Development, Publicity, Marketing experience assisting high-level execs. BS Marketing Comm. [email protected] (9/15)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NYC: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (9/15)

SITUATION WANTED: ASSISTANT (LA) 2+ years talent agency exp., 4+ years of administrative exp., and an MA in media, preferring an entry-level network, agency or management assistant position. [email protected] (9/14)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, “A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected] (9/14)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, Web Links: , Cell: 845-721-9681, E-Mail: [email protected], Specializes in unique character voices for various animated prods (9/14)

SITUATION WANTED: BUS. CONSULTANT – owned & operated my own businesses for the past 23 yrs. I have seen it all & dealt with it. Experienced businessman who can make decisions & guide your company as a Consultant? [email protected] (9/14)

SITUATION WANTED: Courtney Cleaver,VOICE-OVER ARTIST, Cell:310-817-3771Website: : Specializes in commercial & reality television narrative (9/14)

SITUATION WANTED: Worldwide #3 ranked “girls only” website brand, looking to expand into TV, film. 917 710 5820, [email protected] (9/14)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

Copyright Cynopsis 2011

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011

To unsubscribe from just this Cynopsis Sports email, please click here.

Related Stories

Cynopsis 04/18/24: “For All Mankind” gets a spinoff

"For All Mankind" gets a spinoff

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

04/17/24: Cynopsis Jobs

hand shake

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis Digital Out of Home 04/17/24: SambaTV and GSTV team to analyze ad effectiveness; Vistar Media expands in Latin America

Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]

Cynopsis 04/17/24: Amazon picks up Travis Kelce-hosted game show

Wednesday April 17, 2024 Today’s Premieres Hulu: Under the Bridge; See You in Another Life Netflix: Our Living World; Don’t Hate the Player; The Grimm Variations; The Circle Speedvision: Helping Hands Garage at 8p TVMonde5USA: Sortez-mol de moi at 11:30p IN THE NEWS Rep. Jerry Nadler (D-NY) and Rep. Joaquin Castro (D-TX) want details about […]