Monday, October 7th, 2013

Cynopsis: Sports
10.07.13

Good morning. It’s Monday, October 7, 2013, and this is your first early morning Sports briefing. 

With “going viral” now a mandate in media strategy, online sports video producer and syndicator CineSport hit the mother lode and created a media frenzy surrounding Kevin Durant’s comments about James Harden and Dwyane Wade. Cynopsis Sports spoke with CineSport’s Managing Editor and Host, Noah Coslov about the story and how social media fits into CineSport’s strategy.

Coslov on the Durant video: Like many media outlets, PR companies frequently approach us pitching their clients to get messages out across our network. In this case, a PR company reached out to CineSport making Kevin Durant available. Since I would only have five minutes with him, I chose my questions carefully. SI.com’s Top 10 NBA players came out that day and I thought it was natural to try to get Kevin’s take on the list. I expected a thoughtful response having interviewed him before and as soon as he said James Harden should replace Dwyane Wade in the Top 10, I knew we had a story.
 
On going viral: We pushed it out to our network of 100+ newspaper partners, which averages nearly 6 million unique monthly viewers, and to our Facebook page where it rolled almost 100,000 times. Once Wade heard about it, he immediately posted that hand-written note to his 2 million followers on Instagram and to his 4 million Twitter followers – ‘Note to self – Make him respect your place in history… again.'” Durant then tweeted “Show me don’t tweet me,” so that hit his 5 million followers, and it was a media firestorm from there. SportsCenter aired a portion of the interview and it was featured on Mike & Mike, PTI, First Take and Dan Patrick Show, and made for headlines on all the major sports sites that linked to the video on the Sun Sentinel and Palm Beach Post, which drove more views. From social media to our syndicated network to TV and radio, tens of millions of people were exposed to our story in about 48 hours.
 
On momentum: Driven largely by original content, CineSport is in the midst of substantially expanding its publisher network. We are creating more original video programming for and with sites that understand the editorial and financial value of unique video content. Working with reporters from A+ publishers including the Boston Globe, Philadelphia Inquirer and Daily News, St. Louis Post-Dispatch, Atlanta Journal-Constitution, South Florida Sun Sentinel, Los Angeles Times and many others, gives our network unprecedented scale and depth of sports coverage.
 
On social media: Social is front and center in our content distribution. Not only has there been a dramatic increase in consumption of information from social news feeds, but the major social platforms have made a significant move into video. With our ability to create topical original content in real-time, this plays right into our strengths.
 
On recent successes: As small company, we don’t always have the luxury of reflecting since we’re always pushing forward, but in the past year we built an incredibly strong foundation in three areas that we expect to see come together for a successful 2014. First, we have focused our efforts on content partnerships with sites that believe in investing time and effort in creating original video content, which has led to deep editorial integration of video into their overall content offering. Second, creating and expanding our VaMP video technology platform enabled sites in our network to rapidly deploy video regardless of the platform or device consumers are using to access the content. And finally, our recent strategic partnership with Van Wagner Sports and Entertainment has laid the foundation for us to create integrated, cross channel marketing partnerships with premium brands. These three building blocks – differentiated content, ease of distribution through blue chip sites with large audiences, and premium ad sales, will enable us to continue to scale our business for the future.

On the Air

TBS’ coverage of the 2013 MLB Postseason continues to pack heat, averaging 3,556,000 total viewers through nine games, for a 6% uptick over 2012 numbers for the same period. The corresponding 2.3 household rating, based on Nielsen Fast Nationals, is up 5%. The 2013 MLB Division Series so far is averaging a 2.1 score with 3,208,000 total viewers, up 11% and 7% over 2012 respectively. Through the first three days, TBS is on track for its highest-rated and most-viewed Division Series since 2010. The network will feature a tripleheader today, beginning with the Cardinals/Pirates at 3p, Rays/Red Sox at 6p and Braves/Dodgers at 9:30p.

On the college football front, ESPN reports that ABC’s coverage of the Ohio State/Northwestern game drew a 4.8 in overnight scores, up over the network’s equitable game a year ago, which drew a 3.0, according to Nielsen. ESPN’s highest-rated game of the day was Washington/Stanford, which delivered a 1.9 in the overnights.

Around the dial on NBC, the network’s coverage of Notre Dame and ASU garnered a 2.5 in the overnights and the best-ever score the famed Shamrock Series. That number is up 4% over last year’s Shamrock Series contest. In primetime, the game delivered a 2.4, to mark the best Saturday night overnight score since the Stanley Cup back on June 22.

Pac-12 Networks locked in an exclusive multi-year agreement with FOX International Sports Channels to distribute Pac-12 Networks sports programming around the world. The new agreement calls for FIC Sports to distribute more than 750 hours of Pac-12 sporting events across 20 sports, including football, basketball, soccer, volleyball, gymnastics, wrestling, baseball, softball, golf, cross country, track and field and swimming and diving.

NASCAR officials made it clear that there will be no early outs from its TV deal. NBC and FOX were interested in starting their new long-term deals a year early and wanted to take over the ESPN and TNT portions of the contract next year, an idea that the two networks were reportedly open to. However, NASCAR had a different vision. “While we were humbled by the desire of NBC and Fox to start 12 months early, we now consider this matter closed and look forward to finishing our current agreement,” NASCAR Vice President of Broadcasting Steve Herbst said in a statement.

The College Football Playoff has the first members of its selection committee, according to the AP and ESPN. Names are set to include former Secretary of State Condoleezza Rice; Archie Manning; USC Athletic Director Pat Haden; former Big East commissioner Mike Tranghese, former Nebraska Athletic Director and coach Tom Osborne, Tyrone Willingham, athletic directors Barry Alvarez, Jeff Long, Oliver Luck and Dan Radakovich; former sportswriter Steve Wieberg; former NCAA executive vice president Tom Jernstedt; and Retired Lt. Gen. Michael Gould. The committee is charged with selecting the four teams that advance to the College Football Playoff starting with the 2014 regular season, as well as ranking and slotting at-large teams in the noncontract New Year’s Day bowls.

NESN kicked off the NHL season on a high note, announcing that Thursday night’s Bruins season opening win over the Tampa Bay Lightning scored as the second highest rated regular season game in network history with a 9.0 average household rating in the Boston DMA and a 15 share. The channel’s post-game coverage generated a 5.0/9 to mark the third highest rating for a Bruins regular season post-game show in NESN history.


 A CYNOPSIS MESSAGE


Secure your seat now before the event sells out!

Cynopsis Future TV Summit:
Content Innovation & Next Gen Advertising Models
October 17 | Grand Hyatt |NYC

Sponsorship: Mike Farina (203) 218-6480 | Registration: Pete Romas (203) 899-8483

Gold Sponsor: ABC Family | Silver Sponsors: A+E & Rhythm
Participating Partners: BrightLine, NCC & TruthCo. | Media Partner: IAB



Sponsorship & Promotion

ESPN Deportes is once again shoring up support for Breast Cancer Awareness Month. The network will see Adriana Monsalve, Carolina Guillen and Carolina Padron host special editions of SportsCenter to drive up awareness with a week-long push that wraps up with special reports from Estadio Azteca for Mexico vs. Panama. SportsCenter Semana de La Mujer (Ladies Week) returns for a fourth year starting today with a takeover of SportsCenter nightly broadcasts at 10p and 12a.

Sean Penn will sponsor a slate of runners from Haiti at the New York City Marathon next month, according to the AP. “We’ve got five Haitian runners, 10 runners total, running for the team representing Haiti and our organization J/P HRO coming to the New York City Marathon – the marathon. So we’re really looking forward to it,” Penn said.

Digital & Technology

Golf Channel drew its highest-ever weekday golf stream in network history from its coverage of the Presidents Cup, with 4.2 million minutes watched on Thursday. Friday’s live stream then bested Thursday to become the highest single-day authenticated stream for Golf Channel in live starts with 114K.

The return of the NHL season saw the opening Capitals/Blackhawks game set records in digital consumption for NBC Sports Group. Viewers combined to watch 942,000 total minutes via NBC Sports Live Extra. That is the most ever for a regular-season game that required “TV Everywhere,” and even surpassed 87% of last season’s “TV Everywhere” playoff games.

The Main Event

Braves/Dodgers on TBS at 9:30p.


A CYNOPSIS MESSAGE


Cynopsis eReport Series: Demographic Viewing Patterns
Cynopsis Editors will take a look at the viewing patterns of various Demographics. Each of these Special eReports will uncover the Who, What and the Where – who these people are, what they are watching, where they are watching… and more!

OCT 6 // Women (sold out)
OCT 16 // Millennials (sold out)
OCT 31 // Kids, Tweens & Teens
NOV 5 // Hispanics

Advertising space is limited. Contact Mike Farina: 203.218.6480


ON THIS DAY in 1992: The Tampa Bay Lightning become the NHL’s first expansion franchise to win its opening game.

In The Know: Besides #23, what other number did Michael Jordan wear regularly for the Bulls? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Actor/Athlete Chuck Connors is often credited as the first professional basketball player to break a backboard. What basketball team did he play for? Answer: Connors broke the backboard as a member of the Boston Celtics. Kudos: Jim Seifert-Sao Paulo; Keith Marder-Halstead Property/NY; John Miller-NBC Sports Group/Stamford; George Finkel-MegaSport Productions/Myrtle Beach; Larry Kahn-Golf Channel/Orlando; Les Stipp-GSD&M/Chicago; Bill Robertson-Tunheim Partners/Minneapolis; Rick Pike-InterMedia Advertising/Woodland Hills; David Westberg-SAG-AFTRA Los Angeles local/LA; Tom Moore-Kalt Productions/LA.

Later — Chris
Chris Pursell for Cynopsis | Sports
10.07.13

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JOB OPENING: SR. WRITER/PRODUCER/AMC/NYC: Proven experience writing and producing outstanding on-air promos at a broadcast or cable network required. Send CV and link to online reel to http://tinyurl.com/pmpzfjs (10/12)

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JOB OPENING: SVP RESEARCH/Turner Broadcasting System/ATL: Lead, oversee & manage entertainment research team. 15-20 years media (incl. television) experience required. Resume here (10/12)

JOB OPENING: JR PROD/LA: Mng all aspects of Prod for current titles (dvlpmnt/sched,budgeting) liaising w/ partners & SM teams 3+ yrs exp in animation/ent process, good knwldg of scheduling & budgeting, strong comm, flex team player. Resume to: [email protected] (10/12)

JOB OPENING: EXECUTIVE ASSISTANT/NBC/DC: Exec Asst to support GM of NBC station in Washington DC. Min 5 years admin experience. Must be organized, adaptable to shifting priorities, and thrive in fast pace environ. Apply HERE (10/11) 

JOB OPENING: VP, CRM/Viacom/NYC: 8-10 yrs operational exp in dig. Media buying. Working knowledge of mobile display environment. Dvlp/execute detailed media plans in display. Thought leader team player. Apply HERE  (10/10)

JOB OPENING: SR ANALYST/VIACOM/NYC: Resp for collecting, organizing & analyzing Nielsen data, prod of ongoing reports for TV Land as well as on the competition. 2+ yrs exp w/Nielsen data analysis is key. BA req. Full info & apply HERE (10/10)

JOB OPENING: SVP, PROGRAM PLANNING/BETN/NY: 12+ yrs TV Prgmg. Reports to EVP, Program Strategy. Oversees scheduling, prgrm analysis, acquisitions & ops teams. Works w/all depts to ensure ratings goals are hit. Resumes to: [email protected] (10/10)

JOB OPENING: COPYWRITER/Discovery/MD: Quick-thinking creative to craft original on-air and print promos for flagship brand. 3-6 yrs agency and/or broadcast marketing exp. Final Cut Pro, Adobe Premiere, or Avid exp a plus. APPLY HERE (10/10)

JOB OPENING:  ASST PROFESSOR FT FACULTY POSITION IN WRITING FOR TV/FALL 2014/Boston University’s College of Comm. Teach 3 courses/semester, primarily in writing for half-hour & one hour scripted TV series & orig TV pilots. Send CV HERE (10/10) 

JOB OPENING: VP, GLOBAL DIGITAL ACCTS (AMAZON)/LA CA: The VP Global Digital Accounts is responsible for creating and driving revenue and profitability plans for selected digital accounts. Sales Representative, Services Apply: HERE (FFE0002006) (10/10) 

JOB OPENING: DIRECTOR, AD SALES/REELZ/Chicago: Exp’d ad sales professional w/outstanding relationships to lead sales effort in Chicago. Apply: [email protected] (10/9)

JOB OPENING: RESEARCH ANALYST/FX NETWORKS/LA: Analyze ratings trajectory of FX Networks and key competitors. Service all FX Networks & partner on custom requests and ad hoc needs. 2 yrs. exp. http://bit.ly/143jbMF (10/9)

JOB OPENING: SR ANALYST AD SALES RSCH/NBC UNIVERSAL/NY: 1-3 yrs media rsrch exp, supp Sports & Olympics sales research, proficient w/research software, able to visually communicate insights. Click Here (10/9)

JOB OPENING: DIR PRGM, SERIES/Hallmark Channel/LA: Develop scripted series & current programs & oversee projects. 7+ yrs. exp. in prgmng at cable/brdcst co or prod co. Apply: www.hallmarkchannel.com/jobs (10/9)

JOB OPENING: SR TECH OPS DIR/CSI SPORTS/NY: Min 10 yrs TV Network exp. Resp. incl. overall workflow mgt, liaison to orig. facility/operator ops, tech & prod staff. Transmission/distribution exp req. Res/cvr to Rose: HERE (10/9)

JOB OPENING: FULFILLMENT SPECIALIST/A+E Networks/NY: Account mgmt. & customer service. Non-staff position. Full Info/Apply: http://www.aenetworks.com/careers (10/8)

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JOB OPENING: SR PRDCR NONFCTVDVLPMNT/NYC/LA: Talented dvlpr w/general cable exp. 5 yrs dvlpmnt/prod exp pref’d. Strong kwldg of Net Mandates. Will produce tapes, cast talent, prep pitches and manage systematic development. Resumes HERE (10/8)

JOB OPENING: SALES COORDINATOR, SALES PLANNING/Fox Broadcasting Co/NYC: Commercial inventory coordinator. 1-3 years network or agency experience required. http://bit.ly/1ask5CV (10/8)

JOB OPENING: ASSOCIATE DIRECTOR, DIGITAL SALES PLANNING/Fox Broadcasting Co/NYC: 5+ yrs linear &/or digital sales planning exp req. Campaign & invent management of VOD & digital platforms, forecasting, reporting. http://bit.ly/11MJTHL (10/8)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: RLTV (NYC): seeks intern to support the Ad Sales and Marketing departments with research, marketing ideation, presentations and sales materials. Min 10 hrs/week. Submit resume/cover letter to: [email protected] (10/8)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: CREATIVE BROADCAST MARKETING EXPERT: 13+ years in advertising, marketing & broadcast companies. Hispanic & GM. Senior Management Experience. OAP Writer/Producer: http://rllera.prosite.com/ Contact: [email protected] (10/11)

SITUATION WANTED: Emmy-nominated TV PRODUCER with two decades worth of experience in news, talk, lifestyle, docu, & other non-fiction. Good with AVID & FCP. Email: [email protected] (10/11)

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