Monday, October 29th, 2012

Cynopsis: Kids!

Good morning. It’s Monday, October 29, 2012, and this is your first early morning briefing.

BabyFirst, the babies/toddlers/family aimed network, and Reader’s Digest are teaming up to produce a co-branded child development book series based on the BabyFirst’s programming. Set to launch in summer 2013, the first two books in the BabyFirst-Reader’s Digest book series are Peekaboo Farm ($6.99), a flap book, and Rainbow Horse – Colors All Around ($5.99), a board book. The books will be available nationwide at retailers such as Bed Bath Beyond, TJ Maxx, Marshall’s, Stein Mart and Ross, among others.


Saluting Top Talent, Innovators and Passionate Kids Media Executives & Professionals

Cyn opsis: Kids People Awards

*** Submission Deadline: NOV 15***

Click here to learn about the Awards program & enter online!


Lisle International completes a new publishing deal with Hachette Children’s Books for 9 Story Entertainment‘s animated series Almost Naked Animals. Under the agreement, Hodder Children’s Books, a division of Hachette Children’s Books, will develop a full publishing program, excluding magazines, for the UK & Commonwealth territories (excluding Canada). The Almost Naked Animals books are set to debut in spring/summer 2013, with the first titles in the series launching in the UK. Other UK licensees for Almost Naked Animals include Titan Publishing (magazines), Character Options (mini figures and playsets), Underground Toys (talking plush), Basic Fun (non-talking plush), Imagination Games (card games) and Funky Pigeon (greeting cards, posters and mugs). Hachette Children’s Books also publishes books based on other entertainment properties including The Vampire Diaries, Charlie & Lola, Beast Quest, The Famous Five and How to Train Your Dragon.


Verizon inks a deal to make Cartoon Network and Adult Swim, which share channel space, available in HD on FiOS TV (Channel 757). Cartoon Network broadcasts from 6a-9p, while the young-adult and up aimed Adult Swim can be seen 9p-6a.

Network Ten (Australia) acquires the boys-targeted, CGI animated HD, adventure/comedy series, Matt Hatter Chronicles (26×30) for its digital free-to-air channel, Eleven. Matt Hatter will debut in 2013 as part of Eleven’s Toasted TV. The TV series is produced by UK-based Platinum Films and Toronto’s Dream Mill, with animation produced by Canada’s Arc Productions. Last month Platinum Films debuted the initial phase of Platinum work with Eleven to develop online activity, innovative and interactive digital content and social media engagement to support the series. Matt Hatter Chronicles premiered on Teletoon Canada (in English and French) in September 2012, also airing in the UK on Nicktoons and ITV. The series has been sold to Nickelodeon (Australia and New Zealand), RTE (Ireland), SABC (South Africa) and JCC (Middle East region).

Mattel marks the 30th anniversary of He-Man and the Masters of the Universe by teaming with indie game publisher Chillingo and mobile developer GlitchSoft, to launch the new He-Man game app. The game debuts on the iOS platform and features 27 game levels in seven realms of the kingdom of Eternia – with side scrolling and “Tap and Slash” functions. The game features the iconic characters He-Man, Skeletor, Castle, Grayskull, among others, while also offering secret powers and in-game upgrades as well as housing hidden collectible content in each level. Check out a game preview at: Chillingo, a division of Electronic Arts, has published titles such as Angry Birds, Cut the Rope, Contre Jour, Feed Me Oil and Catapult King.

Common Sense Media (, a nonprofit designed to help kids/families operate in a world of media and technology, launches its new free Kids Media app that aims to help parents make informed choices about media content for their families. Featuring Common Sense’s age-based ratings and reviews of movies, apps, video games, TV shows, books, websites, and music, the new app allows parents to create personal profiles of their kids and receive custom recommendations based on age and media type, and the ability to make purchases directly within iTunes. A version for Android will be available on November 1, 2012.

Disney Publishing Worldwide releases an early readers app in the Windows Store, Disney Princess Dress-Up Sticker Book. The new app showcases the Disney Princesses in an interactive story and dress-up sticker book with illustrations, narration, and music and is compatible with devices that use Windows 8. Developed with Vectorform, The book app also invites young readers to explore royal weddings, special celebrations, and other events as they change outfits and accessories on screen. The app also has a camera feature that lets kids upload their own photo and save royal portraits for friends. Fans can also save their sticker creations. The app is currently available in English, with other languages to follow.

Activision and Mind Candy release the new game Moshi Monsters: Moshlings Theme Park for Nintendo 3DS and Nintendo DS. Based on Mind Candy’s Moshi Monsters property, Moshi Monsters: Moshlings Theme Park game lets players explore a new Moshi universe and work to rebuild the theme park. Gamers can also uncover secret codes online at, which will unlock areas and content on the game for both Nintendo’s 3DS and DS systems. Users of the Nintendo 3DS can interact with other Nintendo 3DS players via the StreetPass feature and play games that bring the Moshlings to life in a different way. This game is a follow-up to the Moshi Monsters: Moshling Zoo game.

Call for Submissions:  Cynopsis is producing a Holiday Programming Guide, which comes out November 27 and will be sent to all Cynopsis and Cynopsis Kids subscribers.  If your network has holiday-themed programming airing December 1-31, 2012, please send your listings to Gwen Billings, Editor at [email protected] no later than Friday, November 16. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Gwen (if you don’t receive a confirmation email, please resubmit).

Don’t forget to take a the time to nominate passionate executives and professionals in the kid media industry for the Cynopsis Kids People Awards the late deadline is Thursday, November 15, 2012.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; October 26-28, 2012:
Hotel Transylvania (Sony) PG                                          $9.5m-5 wk total $130.4m
Taken 2 (Fox) PG-13                                                     $8.0m-4 wk total $117.4m
Here Comes The Boom (Sony) PG                                    $5.5m-3 wk total 30.6m
Alex Cross (Summit) PG-13                                             $5.1-2 wk total 19.4m
Fun Size (Paramount) PG-13                                           Opening Weekend $4.1m
Pitch Perfect (Universal) PG-13                                      $3.9m-5 wk total $51.3m
Frankenweenie (Disney) PG                                            $2.4m-4 wk total $31.8m
Chasing Maverick (Fox) PG                                            Opening Weekend $2.2m
The Perks Of Being A Wallflower (Lionsgate) PG-13            $1.4m-6 wk total $11.2m
Brave (Disney) PG                                                        $288,000-19 wk total $235.5m
Source: Rentrak (


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, October 25, 2012, 6am-6am, ranked by K2-11:
NICKELODEON° :            K2-11 781; K6-11 358; TWEENS 9-14 229
DISNEY CHANNEL:          K2-11 758; K6-11 441; TWEENS 9-14 360
CARTOON NETWORK** : K2-11 403; K6-11 261; TWEENS 9-14 196
DISNEY XD:                  K2-11 185; K6-11 150; TWEENS 9-14 135
NICKTOONS:                 K2-11   81; K6-11   61; TWEENS 9-14   45
°Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data.


Cynopsis Digital Video Measurement Summit
November 14 | 11:30am – 6pm | JWT, NYC
Tremor Video & Yahoo! + Spotlight Sponsor: Videology + Media Partner: Ad Club of NY

A sampling of the powerful line-up of speakers:
Artie Bulgrin, Sr. VP Research & Analytics [ ESPN ]
Erin McPherson, VP and Head of Video Programming & Originals [ Yahoo! ]
Kate Sirkin, EVP Global Research Director [ Starcom MediaVest Group]
Larry Tanz, CEO [ Vuguru ]

View the complete list of speakers & register.

Answer to Our Last Trivia Question: What were the names of Robin’s parents? John and Mary Grayson. Kudos to: Cristen Wuetig-Comcast/Philadelphia.

Today’s Trivia Question: Who defeated wrestler Crusher Hogan in order to make money? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: ACCT EXEC/Collective Digital Studio/NYC & LA: 3+ yrs dig. media sales premium video pre-roll, sponsorship, branded content, & display to nat’l brands; knwlg of the YouTube “Dig. Influencer” space.  Res: [email protected] (11/9)

JOB OPENING: SALES EXEC/ITN/NYC: Self driven Sales Exec for its successful sales operation. provide both sales support to your colleagues & exceptional cust srvc support to US customers. Resume/apply: [email protected] (11/3)

JOB OPENING: DIR POST/PROD/OPS/Discovery Studios/MD: Work through DCI Vendor to manage production, post and operations for all project phases (originals, series, &reversions) email resumes to [email protected] (11/3)

JOB OPENING: CONTRACTS ADMIN/WarnerBros/LA: Temp Contracts Admin will support data conversion project within WB Int’l TV Distribution. Contracts exp & adv Excel skills req. Ent/media exp a big plus. Details: (11/3)

JOB OPENING: INTEGRATED SALES MGR./NYC: Dvlp custom sales materials, proposals for hot digital/video media start up. Min 2 yrs exp. Apply: (11/3)

JOB OPENING: VIEWER MEASUREMENT ANALYST/NEW YORK NY: New York, NY: Working with TV viewership data in order to analyze advance advertising performance and programming trends. BA and 2 yrs exp in media or finance. Email [email protected] (11/3)

JOB OPENING: MARKETING COORDINATOR/truTV/NY: Temp position. Develop/execute interactive & social media strategies for key series & network initiatives  2-3 yrs Marketing/Digital/Social exp – email resume to [email protected] (11/3)

JOB OPENING: SPVSR, INTERSTITIAL SCHEDULING/SHOWTIME/NYC: Sched promos for assigned networks, plan & implement on-air media plans. 3+ yrs On-Air Promo, Media Plng, or Agency Traffic and/or Ops exp. Apply @ 12977BR (11/2)

JOB OPENING: EXEC EDITOR/CYNOPSIS MEDIA/NYC OR CT: 7+yrs exp working FT at a media co. Mngmnt exp a must. BA deg journalism/comm. Apply: Res/sal. requirement/writing sample to: [email protected] More info: (11/2)

JOB OPENING: AE, AFFIL SALES & MKTG/WWE/STMFRD, CT:  Mng distrib, sales, mktg affil prods (PPV, VOD, etc); 3-6 yrs direct-related exp, BA deg. Travel req’d. Apply:*B13DC600 (11/2)

JOB OPENING: TV SYND CONTRACTS ASST/NYC: BA/BS DEG, strong math & PC skills req’d. 1+yrs media exp pref’d. Create/revise sales contracts, work with Nielsen ratings & various admin duties. Please send resumes to [email protected] (11/1)

JOB OPENING: INVENTORY MGR/REELZ/NYC: Ad sales inv mgmt, DR & stew. Inv & pricing reports. 3 yrs sls planning/buying exp. Apply: [email protected] (11/1)

JOB OPENING: MANAGER, DIG AD OPS/SALES ADMIN/A+E/NY: Coordinate implementation and optimization of digital campaigns. Test/QA Ad Products across A+ E web/mobile properties. Full Info/Apply: (11/1)

JOB OPENING: SALES PLANNER/NYC: Resp for proposal dev, lead gen, campaign optimization & mgmt, Strong knwldg of dig. media & campaign ops, 1-2 yrs exp, planning or sales coord role. Apply: (11/1)

JOB OPENING: TRAFFIC COORD/RNN TV/RYE BROOK NY: obtains traffic instructions from advrtsrs & inputs the instructions into the traffic system More info: Resume & apply: [email protected] (11/1)

JOB OPENING: SR. MGR AD SALES RSRCH/S. Monica/Viacom: Be voice of LA office from Rsrch vantage-point. 5+yrs Ad Sales Rsrch exp. w/cbl/brdcst ntwrk or advrtsng agency exp. Nielsen systems & synd sales tools. Click here: (11/1)

JOB OPENING: MGR, MARKETING/FX Networks/LA: Develops & executes marketing campaigns across media formats. BA Required. 3-5 yrs. exp. marketing for TV. Broadcast/studio exp. is a must. (11/1)

JOB OPENING: DIR, PRICING & PLANNING/FX/NYC: 7-10 yrs Media Ad Sales, Inventory Mgmt, reporting & forecasting for multiple networks. Strong exp. w/ Ad Sales systems & Excel. Strong math & comm skills. (11/1)

JOB OPENING: EXECUTIVE PRODUCER/Travel Channel/Chevy Chase: Creates & develops new original programming. Manages all aspects of original commissioned productions. Maintains and evolves ongoing series. 6 yrs exp. Click here to apply (10/31)

JOB OPENING: VP, BRAND CREATIVE/A&E TV/NY: Mng all creative work that represents the A&E & Bio brands incl. writing/producing all net brand creative. Min 8 yrs exp in creative exec role in media co. Apply: (10/30)

JOB OPENING: ABC RESEARCH CONSULTANT/ABC Burbank, CA: TV and digital media research exp, Solid computer skills, organized & detail oriented, college degree required, please contact [email protected] (10/30)

JOB OPENING: DIRECTOR RESEARCH/OUTDOOR CHANNEL/LA, CA: TV/Media resch; provide metrics/anlytcs; make recomndns; degree & 5-7 yrs resch exp in TV/cbl/brdcst ind reqd; apply at (10/30)

JOB OPENING: SR AD SLS PLNR/OUTDOOR CHANNEL/CHICAGO: Provd sppt to centrl regn sls team, asst w/media adv, rsch & mktg plns; may have sls oppty. 4-5 yrs media sls ind exp, 4yr deg prfrd. Apply @ EEO/M/F/D/V (10/30)

JOB OPENING: PROGRAMMING OFFICE COORDINATOR/History/NY: Provide organized, multi-tasking administrative support for Programming team. F/T Freelance. Full Info/Apply: (10/30)

JOB OPENING: PROGRAMMING COORDINATOR/History/NY: Experienced support for program development, liaison with program suppliers, dept coordination, contracts. F/T Freelance. Full Info/Apply: (10/30)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: FIELD PRODUCER: 10+ yrs exp w/I.D., TLC, HGTV. Reliable, hard-working, can travel anywhere @ drop of a hat. Contact: [email protected] for hiring & refs (10/30)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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