Monday, October 29th, 2012


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Cynopsis: DIGITAL

Good morning. It’s Monday, October 29, 2012, and this is your first early morning digital briefing.

Warner Bros. is coming on board as the first studio partner for Redbox Instant by Verizon, the upcoming subscription streaming and rental service that aims to compete with Netflix and Amazon for a slice of the digital video pie. The deal will bring the studio’s library of film titles to the service, allowing users to stream content on-demand or rent it. Per a separate multiyear deal, Redbox has also agreed to give Warner Bros. a 28-day retail window before selling the studio’s DVDs at their kiosks. In addition, Redbox says it plans to join the Digital Entertainment Content Ecosystem (DECE) and has agreed to promote UltraViolet via promotions and marketing campaigns designed to raise awareness for the digital locker service among consumers. While currently in beta testing, Redbox Instant by Verizon should be available to everyone by the end of the year.


WIGS, a scripted drama YouTube original channel created by Rodrigo Garcia and Jon Avnet, is premiering a new series today called Audrey. Pitching it as Sex and the City meets Julie & Julia, the show follows the titular character, a foodie, as she tries to rise up the ranks of the culinary world. Starring Kim Shaw (How I Met Your Mother), the show was written by Leah Rachel and is directed by Betty Thomas. Audrey also stars Gary Cole (Office Space), Arielle Kebbel (The Vampire Diaries), and Bobby Campo (The Final Destination).

Style Coalition has added a “shelter vertical,” an expansion of its existing partnership with Hearst Digital Media. What this means is that Style Coalition, the self-described “influencer marketing platform,” is signing up a bunch of home design and decor sites and social media influencers to this vertical, which will all together add more than 500,000 unique monthly visitors to Style’s digital media network. “We are excited to welcome the new members to our coalition and look forward to helping them grow their online brands and businesses,” said Style Coalition Founder & CEO Yuli Ziv. The company says this expansion also allows it to broaden its reach beyond brands outside the fashion and beauty verticals, while still maintaining focus on the “stylish lifestyle consumer.” The new sites under this vertical cover a variety of topics, ranging from DIY home renovation to color and design. Per its partnership with Hearst Digital Media, Style says it will work with brands and agencies to develop integrated social media programs that tap into the influence of the sites within the shelter vertical. These can range from simple themed posts to full-room makeover series, as well as plans to develop home design programming on Style’s online video channel, SCTV.


Cynopsis Kids People Awards

Nominate & enter your colleagues or self-nominate; either way, we want to meet the Best in Kids TV and Online Video and introduce them to the thousands of Cynopsis Media readers!
Submission: NOV 15


Entry Questions: Jenn Ocampo | Sponsorships: Mike Farina.


Yahoo says it will not comply with Microsoft’s decision to make the “Do Not Track” setting in Internet Explorer 10 the default option. Announcing it via a post on the company’s policy blog, Yahoo said, “In principle, we support ‘Do Not Track’ (DNT). Unfortunately, because discussions have not yet resulted in a final standard for how to implement DNT, the current DNT signal can easily be abused.” Yahoo also takes issue with the whole notion of users no longer having the initial choice of whether or not they want to be tracked and thus receive targeted ads. “Ultimately, we believe that DNT must map to user intent — not to the intent of one browser creator, plug-in writer, or third-party software service,” said Yahoo. The company also noted that it’s “committed to working with the World Wide Web Consortium” to establish a DNT standard that everyone can agree on.


Juniper Research estimates that worldwide smartphone shipments topped 157 million in the third quarter of this year. According to Juniper, Samsung lead the way by shipping a record 56.3 million smartphones during Q3, representing almost double the market share of Apple, which sold 26.9 million iPhones (to be fair, with the iPhone 5 launching at the very end of the third quarter, these numbers should not serve as the final say on the Apple/Samsung battle). Juniper agrees, as the research firm says that Apple’s “refreshed product line, including the iPhone 5,” along with the on-set of the holiday season, should boost Apple’s sales in the fourth quarter. Meanwhile, Samsung’s flagship smartphone device, the Galaxy S3, accounted for a significant chunk of Samsung’s smartphone sales in Q3, with estimated sales of 18 million.

Over 181.4 million Americans watched more than 39.36 billion videos in September 2012, according to the latest comScore Video Metrix data. That amounts to roughly 216.9 videos and 1,399 minutes per viewer. Google maintained its stranglehold of the top spot with 150.3 million total unique viewers in September 2012. The rest of the top 10 fills out in the following order: Yahoo (57.4 million total unique viewers), AOL (53.8 million), VEVO (50.3 million), Facebook (46.4 million), Grab Media (41 million), Viacom Digital (40.9 million), NDN (40.5 million), Microsoft (36.7 million), and Amazon (31.2 million). Among the other notable online video services, Hulu slotted in at #16 with 21.3 million total unique viewers in September, and Netflix took the #21 spot with 16.2 million.

Join us on November 14, 2012 at the Cynopsis Digital Video Measurement Summit in NYC. We’ve got some great speakers lined up, including executives from AOL,, comScore, My Damn Channel, Nielsen, Vuguru, and YouTube. You won’t want to miss it. REGISTER NOW.


Style Media has launched a new app for Windows 8, dubbed Style QuickTips. The video-centric app is based on the @StyleQuickTips Twitter account and allows users to access fashion, beauty, and style tips and advice. Style says new video clips will be added daily, featuring experts in hair and makeup, as well as celebrities like Giuliana Rancic and Kimora Lee Simmons, dispensing advice.
Martha Stewart Living Omnimedia has also launched a new app for the Windows 8 operating system. The Everyday Food app, an extension of the one that’s already available on other mobile platforms, is loaded with simple recipes and food tips. It lets users browse for recipes and meal ideas based on categories like main ingredient, course, occasion, and prep time, among others. The app also features a daily recipe, which is accompanied by a video of Everyday Food Editor-in-Chief Sarah Carey demonstrating tricks to speed up the cooking process. The app’s video library offers more tips and techniques to ensure you know your way around the kitchen.


Starz Entertainment has promoted Jodi Robinson to the newly created position of VP/Internet & Interactive Technology. Robinson and the group she oversees is responsible for technology strategy and development at Starz. The team was behind the development of the recently launched Starz Play and Encore Play authenticated platforms and apps.


Cynopsis: Sports Special eReport–NASCAR
Published: MONDAY, NOVEMBER 26

Timed to coincide with the NASCAR Sprint Cup – Cynopsis Sports will report on everything you need to know about the Sprint Cup – as well as the latest news on NASCAR (the new events, network carriage deals, etc.) and a look into 2013.

Ad space is limited! Contact VP of Sales & Mktg: Mike Farina | 203.218.6480


Sandy is dominating every conversation on this part of the United States. As well as she should, considering the scale of what I’m now going to refer to as the Storm of the Century Until the Next One Next Year. So with that in mind, if you’re on the East Coast, please keep a tab open on (or any weather news service of your choice) to make sure you’re staying ahead of the #Frankenstorm. Be safe (and dry) everyone.


Cynopsis Digital Video Measurement Summit – November 14
Tremor Video & Yahoo! + Spotlight Sponsor: Videology + Media Partner: Ad Club of NY

A sampling of the powerful line-up of speakers:
Mike Bloxham, Executive Director [Media Behavior Institute]
Karen Cahn, GM/Branded Entertainment [AOL]
Kathryn Friedrich, Head of Video Strategy/Americas [Google + YouTube]
Peter Naylor, EVP of Digital Media Sales [NBC Universal]

Register Here:

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: ACCT EXEC/Collective Digital Studio/NYC & LA: 3+ yrs dig. media sales premium video pre-roll, sponsorship, branded content, & display to nat’l brands; knwlg of the YouTube “Dig. Influencer” space.  Res: [email protected] (11/9)

JOB OPENING: SALES EXEC/ITN/NYC: Self driven Sales Exec for its successful sales operation. provide both sales support to your colleagues & exceptional cust srvc support to US customers. Resume/apply: [email protected] (11/3)

JOB OPENING: DIR POST/PROD/OPS/Discovery Studios/MD: Work through DCI Vendor to manage production, post and operations for all project phases (originals, series, &reversions) email resumes to [email protected] (11/3)

JOB OPENING: CONTRACTS ADMIN/WarnerBros/LA: Temp Contracts Admin will support data conversion project within WB Int’l TV Distribution. Contracts exp & adv Excel skills req. Ent/media exp a big plus. Details: (11/3)

JOB OPENING: INTEGRATED SALES MGR./NYC: Dvlp custom sales materials, proposals for hot digital/video media start up. Min 2 yrs exp. Apply: (11/3)

JOB OPENING: VIEWER MEASUREMENT ANALYST/NEW YORK NY: New York, NY: Working with TV viewership data in order to analyze advance advertising performance and programming trends. BA and 2 yrs exp in media or finance. Email [email protected] (11/3)

JOB OPENING: MARKETING COORDINATOR/truTV/NY: Temp position. Develop/execute interactive & social media strategies for key series & network initiatives  2-3 yrs Marketing/Digital/Social exp – email resume to [email protected] (11/3)

JOB OPENING: SPVSR, INTERSTITIAL SCHEDULING/SHOWTIME/NYC: Sched promos for assigned networks, plan & implement on-air media plans. 3+ yrs On-Air Promo, Media Plng, or Agency Traffic and/or Ops exp. Apply @ 12977BR (11/2)

JOB OPENING: EXEC EDITOR/CYNOPSIS MEDIA/NYC OR CT: 7+yrs exp working FT at a media co. Mngmnt exp a must. BA deg journalism/comm. Apply: Res/sal. requirement/writing sample to: [email protected] More info: (11/2)

JOB OPENING: AE, AFFIL SALES & MKTG/WWE/STMFRD, CT:  Mng distrib, sales, mktg affil prods (PPV, VOD, etc); 3-6 yrs direct-related exp, BA deg. Travel req’d. Apply:*B13DC600 (11/2)

JOB OPENING: TV SYND CONTRACTS ASST/NYC: BA/BS DEG, strong math & PC skills req’d. 1+yrs media exp pref’d. Create/revise sales contracts, work with Nielsen ratings & various admin duties. Please send resumes to [email protected] (11/1)

JOB OPENING: INVENTORY MGR/REELZ/NYC: Ad sales inv mgmt, DR & stew. Inv & pricing reports. 3 yrs sls planning/buying exp. Apply: [email protected] (11/1)

JOB OPENING: MANAGER, DIG AD OPS/SALES ADMIN/A+E/NY: Coordinate implementation and optimization of digital campaigns. Test/QA Ad Products across A+ E web/mobile properties. Full Info/Apply: (11/1)

JOB OPENING: SALES PLANNER/NYC: Resp for proposal dev, lead gen, campaign optimization & mgmt, Strong knwldg of dig. media & campaign ops, 1-2 yrs exp, planning or sales coord role. Apply: (11/1)

JOB OPENING: TRAFFIC COORD/RNN TV/RYE BROOK NY: obtains traffic instructions from advrtsrs & inputs the instructions into the traffic system More info: Resume & apply: [email protected] (11/1)

JOB OPENING: SR. MGR AD SALES RSRCH/S. Monica/Viacom: Be voice of LA office from Rsrch vantage-point. 5+yrs Ad Sales Rsrch exp. w/cbl/brdcst ntwrk or advrtsng agency exp. Nielsen systems & synd sales tools. Click here: (11/1)

JOB OPENING: MGR, MARKETING/FX Networks/LA: Develops & executes marketing campaigns across media formats. BA Required. 3-5 yrs. exp. marketing for TV. Broadcast/studio exp. is a must. (11/1)

JOB OPENING: DIR, PRICING & PLANNING/FX/NYC: 7-10 yrs Media Ad Sales, Inventory Mgmt, reporting & forecasting for multiple networks. Strong exp. w/ Ad Sales systems & Excel. Strong math & comm skills. (11/1)

JOB OPENING: EXECUTIVE PRODUCER/Travel Channel/Chevy Chase: Creates & develops new original programming. Manages all aspects of original commissioned productions. Maintains and evolves ongoing series. 6 yrs exp. Click here to apply (10/31)

JOB OPENING: VP, BRAND CREATIVE/A&E TV/NY: Mng all creative work that represents the A&E & Bio brands incl. writing/producing all net brand creative. Min 8 yrs exp in creative exec role in media co. Apply: (10/30)

JOB OPENING: ABC RESEARCH CONSULTANT/ABC Burbank, CA: TV and digital media research exp, Solid computer skills, organized & detail oriented, college degree required, please contact [email protected] (10/30)

JOB OPENING: DIRECTOR RESEARCH/OUTDOOR CHANNEL/LA, CA: TV/Media resch; provide metrics/anlytcs; make recomndns; degree & 5-7 yrs resch exp in TV/cbl/brdcst ind reqd; apply at (10/30)

JOB OPENING: SR AD SLS PLNR/OUTDOOR CHANNEL/CHICAGO: Provd sppt to centrl regn sls team, asst w/media adv, rsch & mktg plns; may have sls oppty. 4-5 yrs media sls ind exp, 4yr deg prfrd. Apply @ EEO/M/F/D/V (10/30)

JOB OPENING: PROGRAMMING OFFICE COORDINATOR/History/NY: Provide organized, multi-tasking administrative support for Programming team. F/T Freelance. Full Info/Apply: (10/30)

JOB OPENING: PROGRAMMING COORDINATOR/History/NY: Experienced support for program development, liaison with program suppliers, dept coordination, contracts. F/T Freelance. Full Info/Apply: (10/30)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: FIELD PRODUCER: 10+ yrs exp w/I.D., TLC, HGTV. Reliable, hard-working, can travel anywhere @ drop of a hat. Contact: [email protected] for hiring & refs (10/30)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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