Monday, October 29th, 2007



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Source:  Nielsen Galaxy Explorer 1/1  9/30/07 number of original movie premieres for all ad-supported cable networks (tied with Sci Fi).  Further qualifications available upon request.



Good Morning.  It’s Monday, October 29, 2007 and this is your first early morning briefing. 

Debmar-Mercury will bring out American Chopper and Deadliest Catch in syndication, available in September 2008 and 2009 respectively.  Both shows will be offered as two year deals and available as a weekly, on a straight barter basis. Discovery will oversee the ad sales.  Handling the syndication deal from Discovery’s end is Joel Berman, brought in as a consultant on several projects by Discovery CEO David Zaslav.

Litton Entertainment will take two MTV series into syndication – Pimp My Ride and Cribs, both available in Fall 2008.  Terms call for either a weekly or strip deal, and both shows currently have more than 100 episodes available.

Tonight’s Finale:
Showtime: Californication at 1030p


Expected to launch today is the beta version of the online video site, set up by NBC and Fox to rival the major viral video sites such as YouTube, Veoh and Google.  Available on the site and full shows from NBC and Fox, as well as programs provided by Sony and MGM, including The Office, King of the Hill, The Simpsons, Monk, and older programs such as The Pretender, Picket Fences and Miami Vice.  The site also promises to offer up to ten feature films, among them The Blues Brothers and The Breakfast Club.

Ever wonder what it would be like living on a U.S. Navy aircraft carrier that is 24 stories high and equivalent in length to three football fields with 5,300 Navy personnel? PBS’ new series Carrier reveals daily life on board the USS Nimitz. Almost 2,000 hours of hi-def footage was shot on board ship during a six-month deployment to the Persian Gulf from May to November 2005 with three months spent in combat in support of ground troops. Carrier debuts April 27 through May 1, 2008 from 9p-11p each night on PBS affiliates (check local listings in your area). The series, produced by Icon Productions, LLC and Carrier Project, Inc., and is presented by WETA/Washington, D.C., with funding provided by the CPB/PBS Challenge Fund.

NATPE 2008 returns to Las Vegas this year on January 28-31 t the Mandalay Bay, and returning to the convention floor in its first post-Robertson year will be Warner Bros. Domestic Television Distribution. Among WB first run project in development that may be part of their offerings this January is the Bonnie Hunt Show.

Weekend Box Office Estimates: October 26-28, 2007
Saw IV (Lionsgate)                                 $32.1 million – opening weekend
Dan in Real Life (Buena Vista)                   $12.1 million – opening weekend
30 Days of Night (Sony)                          $6.7 million – 2 wk total $27.3m
The Game Plan (Buena Vista)                    $6.3 million – 5 wk total $77.1m
Why Did I Get Married (Lionsgate)             $5.7 million – 3 wk total $47.3m
Michael Clayton (Warner Bros.)                 $5.0 million – 4 wk total $28.8m
Gone Baby Gone (Miramax)                       $3.9 million – 2 wk total $11.3m
The Comebacks (Fox Atomic)                   $3.5 million – 2 wk total $10.0m
We Own the Night (Sony)                        $3.4 million – 3 wk total $25.1m
Nightmare Before Christmas (Digital re-issue) (Disney) $3.3 million – 2 wk total $10.0m
Source: Box Office Mojo


CBS has given a put pilot commitment to a new project called Private Lives of Public People, about three adult siblings and community leaders whose private lives are in complete disarray as compared to their neatly tailored public lives, report THR.  This project is from Jonathan Groff and 20th Century Fox TV.

And THR reports a second project from 20th, a comedy from Abraham Higginbotham that has been picked up by Fox.  The storyline takes place among the staff of a well-to-do New York hotel.

Bennett Media Worldwide (BMW) and Thought Equity Motion (TEM) will work together to produce and distribute original men’s lifestyle-focused programming. BMW will be the exclusive programming supplier from the joint venture with both companies developing and producing for both digital platforms and traditional television media worldwide.

MTV Australia VJ, Lyndsey Rodrigues will join MTV stateside based in New York starting December 1. She will co-host TRL with Damien Fahey and she will emcee The Big Ten and other specials such as MTV’s New Year’s Eve and Spankin’ New Music Week. Lyndsey has the distinction of being the first Aussie to become a VJ on MTV U.S., and won the role after doing a one-off co-hosting gig of TRL in New York last August. Occasionally, she will be a contributor for the MTV Networks Australia team. Her replacement in Australia will be named the week of November 19.


Here’s what one leading UK production company has to say about CableU :

” … When we’re in the US, we use it like a bible!”

So what’s Keeping U from the new CableU ? – Know Networks Better. Pitch Smarter.


Jonathan Block-Verk is the new President for the non-profit Promax/BDA association for creative and strategic professionals in the electronic media marketing, promotion and design industry. Jonathan will begin his post in January and will oversee the management of the association and work with the Board on future growth strategies.

Indika Entertainment Advertising tapped Peter Aguanno as VP/Creative Advertising, Cable and Television. Peter and the company will develop creative to help networks build their brands and create advertising and marketing campaigns for various channels and shows. He will report direct to both Vivek Mathur and James Verdesoto, Co-Presidents.

FOX Sports and FSN upgraded Robert Gottlieb to SVP/Creative Director for Marketing and On-Air Promotions. Robert, who has been with FOX since 2000, will continue to spearhead the FOX Sports and FSN in-house creative department that produces the network’s on-air promotional spots in addition to spots for other Fox Network Group channels such as Big Ten Network and Fox College Sports and their online partner He will also continue to report to Erik Markgraf, EVP, FOX Sports Marketing.

Netflix, Inc. appointed of Lisa Nishimura-Seese to the newly-created position of VP/Independent Content Acquisition, responsible for broadening the selection of independent and small studio films that Netflix offers its subscribers. Most recently Lisa was GM Palm Pictures in NY.


Today in Cynopsis Kids

  • Green Lantern gets a director and writing team
  • TV Loonland inks deals for The Owl
  • Sorpresa! expands programming

Today in Cynopsis International

  • Latin Television, Inc. to debut La Le Usted (The Law and You) as part of education initiative
  • mtvU,, and Logo collaborating on season one launch of How Do I Say This?: I’m Gay
  • Sorpresa! picks up four new shows

Today in Cynopsis Digital, listen to the audio version here or subscribe to the iTunes Cyn Digital podcast 

  • The NBA is looking for someone to manage NBA TV and
  • California wildfires provide more galvanizing moments for digital media
  • Senators call for a hearing on net neutrality

Correction: Network primetime averages for both HH and A18-49 were mistakenly reported in last Friday’s edition. All ratings have been corrected here below.

Wednesday – A18-49 Analysis: FOX hit a grand slam Wednesday night with a 5.5/15 A18-49, according to final national ratings from Nielsen Media Research. FOX’s World Series Game 1 coverage won at 8p with a 4.5/14, while the premiere of NBC’s Phenomenon came in third at 3.0/8. The World Series on FOX then remained in the top seat at 9p with a 6.5/17 and again at 10p with a 6.7/18.
Live + Same Day Household Ratings: Wednesday, October 24, 2007 – National Final ratings.  Source: NTI Galaxy, as dated. Live+SD.

FOX: 10.1/17       FOX World Series Game 1: Pre-Game 7.5/13, FOX World Series Game 1: Colorado at Boston [830p-11p] 10.5/18

CBS: 7.8/12       Kid Nation 4.8/8, Criminal Minds 9.6/14, CSI: NY 8.9/15

ABC: 6.8/11        Pushing Daisies 6.3/10, Private Practice 8.1/12, Dirty Sexy Money 5.9/10

NBC: 4.8/8         Phenomenon [p] 5.2/8, Bionic Woman 4.9/7, Life 4.5/7

CW: 2.5/4          America’s Next Top Model 3.2/5, Gossip Girl 1.8/3

UNIV: 2.1/3       Amar sin Limites 1.4/2, Destilando Amor 2.9/4, Don Francisco Presenta 2.1/3

MNT: 0.6/1        Decision House 0.7/1, Meet My Folks [r] 0.5/1

TELE: 0.5/1       Madre Luna 0.7/1, Esclava Isaura 0.6/1, Pecados Ajenos 0.3/1

A18-49: FOX 5.5/15, ABC 3.6/9, CBS 3.4/9, NBC 3.0/8, CW 1.8/5, UNIV 1.7/4, TELE 0.4/1, MNT 0.3/1


Thursday – A18-49 Analysis: FOX slid into home Thursday night winning with a 5.0/14 A18-49, according to final national ratings from Nielsen Media Research. At 8p, CBS’ Survivor won at 4.5/12. ABC’s Grey’s Anatomy had a big victory during 9p with 7.4/18; also this hour the season premiere of NBC’s Scrubs at 930p did a 3.8/9. The World Series on FOX had the final win of the night at 10p posting a 6.0/16.

Live + Same Day Household Ratings: Thursday, October 25, 2007 – time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 10.5/18     FOX World Series Game 2: Pre-Game 5.4/9, FOX World Series Game 2: Colorado at Boston [830p-11p] 11.1/18

CBS: 8.8/14        Survivor: China 8.5/13, CSI 9.5/14, Without a Trace 8.3/14

ABC: 8.2/13        Ugly Betty 6.9/11, Grey’s Anatomy 12.2/18, Big Shots 5.3/9

NBC: 5.1/8          My Name Is Earl 5.0/8, 30 Rock 4.1/6, The Office 5.1/8, Scrubs [p] 4.1/6, ER 6.1/10

CW: 2.4/4           Smallville 2.9/5, Supernatural 1.9/3

UNIV: 2.1/3        Amar sin Limites 1.4/2, Destilando Amor 2.9/4, Aqui y Ahora 1.9/3

MNT: 0.7/1         My Thursday Night Movie: The Amityville Horror 0.7/1

TELE: 0.6/1        Madre Luna 0.7/1, Esclava Isaura 0.6/1, Pecados Ajenos 0.4/1

A18-49: FOX 5.0/14, ABC 4.6/12, CBS 3.9/10, NBC 3.8/10, UNIV 1.8/4, CW 1.6/4, TELE 0.5/1, MNT 0.4/1


Friday – A18-49 Analysis: CBS was #1 Friday night with a 2.6/8 A18-49, according to fast affiliate ratings from Nielsen Media Research. CBS not only won the night but each hour of primetime with its supernatural line-up: at 8p Ghost Whisperer led with 2.7/10; during 9p Moonlight bit back with a 2.4/8; and at 10p Numb3rs racked up a winning 2.7/8.

Live + Same Day Household Ratings: Friday, October 26, 2007 – time period averages. Source: Nielsen Media Research

CBS: 5.9/11       Ghost Whisperer 6.2/11, Moonlight 5.4/10, Numb3rs 6.1/11

NBC: 5.2/9         Deal or No Deal 6.6/12, Friday Night Lights 3.9/7, Las Vegas 5.1/9

ABC: 4.6/8         Grey’s Anatomy [r] 3.1/6, Women’s Murder Club 6.1/11, Men In Trees 4.6/8

CW: 2.6/5          Friday Night Smackdown! 2.6/5

UNIV: 1.9/3       Amar sin Limites 1.5/3, Destilando Amor 2.5/4, La Familia P.Luche 1.7/3

FOX: 1.8/3         The Next Great American Band 1.8/3

TELE: 0.5/1       Madre Luna 0.7/1, La Esclava Isaura 0.5/1, Pecados Ajenos 0.4/1

A18-49: CBS 2.6/8, NBC 2.2/7, ABC 1.7/5, UNIV 1.5/5, CW 1.4/5, FOX 1.2/4, TELE 0.4/1


Saturday – A18-49 Analysis: FOX caught the fly ball and won Saturday night with a 3.8/12 A18-49, according to fast affiliate ratings from Nielsen Media Research. World Series Game 3 coverage on FOX was the dominant force all evening: at 8p FOX won with a 3.3/11; during 9p baseball ratings jumped to 4.3/13; then at 10p slid down to a first place 3.8/12.

Live + Same Day Household Ratings: Saturday, October 27, 2007 – time period averages. Source: Nielsen Media Research

FOX: 7.9/14        MLB: World Series Game 3 [until 11p] 7.9/14

CBS: 5.0/9            NCIS [r] 4.5/8, CSI: NY [r] 5.2/9, 48 Hours Mystery 5.3/10

ABC: 4.5/8            Saturday Night Football 4.5/8

NBC: 2.1/4            Movie: Scary Movie [r] 2.0/4, Bionic Woman [r] 2.2/4

UNIV: 1.3/2          Sabado Gigante 1.3/2

TELE: 0.4/1          Cine Nuestro [7p] 0.5/1, Cine de Impacto 0.4/1

A18-49: FOX 3.8/12, ABC 2.5/8, CBS 1.6/5, NBC 1.1/3, UNIV 1.0/3, TELE 0.3/1


This Day in History: 1960 – Muhammad Ali (Cassius Clay) won his first professional fight.

Answer to Yesterday’s Trivia Question: In the 1995 movie Congo, based on the novel by Michael Crichton, what is the name of the gorilla that used sign language?  AMY   Kudos to:  Amie Lozanski-Hasbro/Pawtucket, RI; Mary Moonen-WFSB/Hartford; Daniel Hodge-Active International/Pearl River, NY; Lisa Van Tasell-WFTX/Cape Coral, FL; Aimee Ruhl-
KLJB/KGCW/Davenport; Mike Kondrat-WITI/Milwaukee; Mechael Tudor-Equity Media Holdings Corporation/Little Rock; Murad Kirdar-NBC & Telemundo/Dallas; Phil B. Gittelman/West Hollywood; Lenore Ring-RASH Productions/Glendale; Peter Keir-Horizon Media/LA; Greg Cherniet-MMT/LA

Today’s Trivia Question:  Actress Julianne Moore started her career on which television soap opera?   (
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

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JOB OPENING:  DIRECTOR OF BUSINESS DEVELOPMENT/Columbia, MD: Lead/expand relationships with existing strategic partners. Build and analyze financial models related to new business opportunities. Please visit for more info.  (11/2)

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JOB OPENING:  SENIOR BRDCAST NEGOTIATOR/Zenith Media/NYC: 5+ yrs buying experience.

JOB OPENING:  DIRECTOR AD SALES RESEARCH/Vh1/NY: Detail-oriented, proactive; create sales pitches and estimates, analyze ratings data. Expert w/Nielsen, MRI, etc. 8+ yrs Na tl TV Rsch. EOE/M/F/D/AAP. Apply (11/2)

JOB OPENING:  DIR MARKETING (Freelance Dec 07 – Mar 08), Nickelodeon/NYC: 7+ yrs Exp. building & executing marketing strategies; Team mgt; Budget mgt, working with multiple departments. EOE/M/F/D/AAP apply

JOB OPENING: SALES ASST/FOOD/FINELIVING NETWORKS (NY), entry level position, prefer industry internships, enthusiastic multitasked & detail oriented individual. Please send cover letter and resume to . (11/01)

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JOB OPENING: SALES PLANNER/Outdoor Channel, NY: Create proposals, mkgds, manage adu, 3+ yrs exp cable sales or buying, detailed oriented, media math skills. Dealmaker exp a +. Resume: 

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WHAT’S ON TONIGHT – Monday, October 29, 2007

ABC: Dancing with the Stars, Samantha Who?, The Bachelor
CBS: How I Met Your Mother, The Big Bang Theory, Two and a Half Men, Rules of Engagement CSI: Miami
CW: Everybody Hates Chris, Aliens in America, Girlfriends, The Game
FOX: House [r], K-Ville [r]
ION: Mama’s Family, Perfect Strangers, Who’s The Boss?, Who’s The Boss?, 48 Hours on ION TV
MNT: Celebrity Expose, Celebrity Expose [r]
NBC: Chuck, Heroes, Journeyman
PBS: Antiques Roadshow, American Masters, Antiques Roadshow [r]
TELE: Madre Luna, La Esclava Isaura, Pecados Ajenos
UNIV: Amar sin Limites, Destilando Amor, Cristina

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