Monday, October 22nd, 2007



The Top 10 Network delivers its
highest quarter ever among
Total Day households.

Source: Nielsen Galaxy Explorer (7/2-9/30/07)



Good Morning.  It’s Monday, October 22, 2007 and this is your first early morning briefing. 

Members of the Writers Guild of America, West (WGAW) and the Writers Guild of America, East (WGAE) have unified and voted to authorize a strike if WGA negotiators feel a “fair and reasonable” contract cannot be worked out with the networks and studios once the current contract expires October 31. Negotiations began between the two factions July 16, yet progress has been minimal on key issues such as compensation and residuals for new media, contract enforcement, Guild jurisdiction and a proposed increase in the DVD formula. Members of WGAW and WGAE cast 5,507 votes with 90.3% voting to authorize a potential strike. Talks are expected to continue today at WGAW headquarters in Los Angeles.

Tonight’s Premieres:
MTV: Kaya at 1030p
Tonight’s Finales:
WE tv: Rich Bride, Poor Bride at 830p

ABC Family’s Best Season Ever A18-34 (+16%)*


This month iN DEMAND Networks introduced two new hi-def sports channels, GameHD and TeamHD, located in the regular sports package area of the cable system’s line-up. TeamHD will air all the NBA scheduled HD games through the NBA League Pass package and GameHD will air HD NHL games on NHL Center Ice in addition to HD MLB games as part of next year’s MLB Extra Innings package.
I want my MTV!  Who’s MTV is it?  Hungary’s Magyar Televizio, also known as MTV, sued MTV Music Television in connection to those three initials, claiming trademark infringement after the music network debuted its Hungarian-language MTV channel in the country this month.  Magyar Televizio is celebrating its 50th year this year and has a registered trademark for “MTV” with the Hungarian Patent Office.
Weekend Box Office Estimates: October 19-21, 2007
30 Days of Night (Sony)                          $16.0 million – opening weekend
Why Did I Get Married (Lionsgate)             $12.1 million – 2 wk total $38.9m
The Game Plan (Buena Vista)                    $8.1 million – 4 wk total $69.2m
Michael Clayton (Warner Bros.)                 $7.1 million – 3 wk total $21.9m
Gone Baby Gone (Miramax)                       $6.0 million – opening weekend
The Comebacks (Fox Atomic)                   $5.9 million – opening weekend
We Own the Night (Sony)                        $5.5 million – 2 wk total $19.8m
Nightmare Before Christmas (Digital re-issue) (Disney) $5.1 million – opening weekend
Rendition (NewLine)                                 $4.2 million – opening weekend
The Heartbreak Kid (Paramount/DreamWorks) $3.9 million – 3 wk total $32.1m
Source: Box Office Mojo


Joining the cast of Pretty Handsome (f/k/a 4 oz), the drama pilot project for FX and starring Joseph Fiennes, is Carrie-Anne Moss.  The project is about a married man who chooses to undergo a s#x change operation. The cast also include Blythe Danner and Robert Wagner, and the project is from Twentieth Century Fox TV.

The NBC drama cop pilot Blue Blood, also from Twentieth Century Fox TV, has added Laurenz Tate.

There’s another psychic on the horizon, and this one talks to babies, reports THRDerek Ogilvie is the author of The Baby Mind Reader, and his new show Baby’s Will is Met will launch in the Netherlands this fall on RTL 4, and produced by Weller/Grossman Prods.  The producers are now talking to network here in the US to bring the show here.

The NBC drama pilot, thus far untitled, about a NY law firm where the lawyers will do whatever is necessary to get the job done, has added two more cast members.  Megan Dodds and Christina Vidal have joined the Universal Media Studios project which will be directed by Barry Sonnenfeld, says THR. Dodds plays a lawyer in the firm who is also the daughter of a senior partner, and draws the attention of two lawyers in the firm – one who will do anything to get ahead, the other with a slightly stronger moral compass. Vidal plays a law student who also works as an assistant to the attorney with a conscience.

Casting Call: Casting producers for ABC’s Supernanny are looking for Southern California families to appear on the next season of the show. Producers prefer families with children in the age range of 4-16 years old and families who have children with special needs. Interested families with out of control kids living anywhere can apply by calling 877/NANNYTIME (1-877-626-6984) or via


Four City Girls. One Cowboy.
Who will get the boot?

Girl Meets Cowboy
A WE tv Original Series
Sundays at 10pm/9c


John Trimble joins Glam Media in the new position of EVP/Sales to head the sales division and to manage advertising sales for new audiences and markets. He will report to Samir Arora, Chairman/CEO.
A&E Network named Melissa Hudson to the new role of Director/Digital Media Marketing. Melissa will be charged with the development and execution of digital marketing efforts in support of tune-in and branding initiatives for the network in addition to heading the strategy for the A&E Insider, the network’s consumer relationship marketing program. Based in New York, she will report to Lori Peterzell, VP/Advertising and Consumer Marketing, A&E.
Ned Sands is the new SVP/Sales for the new networking site as well as for Bode Miller’s and actress Jessica Biel’s Make the Difference Network (MTDN). As part of the executive team, Ned will develop ad sales plans and build a sales infrastructure for all three online sites.
Patrick Paolini moved to the position of VP/Director of Sales for the FOX O&O stations WNWY-FOX and WWOR-MyNetworkTV in New York. Starting November 12, Patrick will lead all sales functions for both stations. In addition, Nick Gardner was upgraded to VP/GSM up from LSM for both WNWY and WWOR.

The Weather Channel appointed Meredith Fierman Smith as VP/Climate Strategic Marketing. She is responsible for creating and implementing the environmental strategy across all platforms for the network.
NY1 News, a division of Time Warner Cable, added Nikia Redhead as Public Relations Manager for the NY1/NY1 Noticias team.


Today in Cynopsis Kids

  • Dumbledore is gay, it changes nothing
  • Nickelodeon international hosts Kids Choice Awards this month
  • Dancing with the Stars the video game

Today in Cynopsis International

  • Channel 4 and Disney-ABC International Television in new deal
  • Sundance Channel thinking about an international version?
  • Hungary’s Magyar Televizio sues MTV Music Television over MTV initials

Today in Cynopsis Digital, listen to the audio version here or subscribe to the iTunes Cyn Digital podcast 

  • Google’s social networking site Orkut is in hot water in Brazil
  • NBC channel missing from YouTube – Hulu about to launch?
  • Comcast still blocking and limiting P2P activity, finds AP tests

Thursday – A18-49 Analysis: ABC ranked #1 Thursday night at 4.6/12 A18-49, according to final national ratings from Nielsen Media Research. CBS continued to dominate during 8p with Survivor at 4.6/13. However, ABC won at 9p with Grey’s Anatomy at 7.3/17. Then at 10p, the ALCS Game 5 on FOX led with 4.7/13, while the premiere of CBS’ Viva Laughlin came in fourth overall at 2.3/6.

Live + Same Day Household Ratings: Thursday, October 18, 2007 – time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 9.0/14       Survivor: China 8.5/13, CSI 12.9/19, Viva Laughlin [p] 5.5/9

FOX: 8.2/14         ALCS Game 5:  Boston vs. Cleveland 8.2/14

ABC: 8.2/13        Ugly Betty 7.0/11, Grey’s Anatomy 12.0/18, Big Shots 5.5/9

NBC: 5.3/8         My Name Is Earl 4.6/7, 30 Rock 3.9/6, The Office 4.9/7, ER 6.8/11

CW: 2.5/4          Smallville 3.1/5, Supernatural 1.9/3

UNIV: 2.0/3       Amar sin Limites 1.5/2, Destilando Amor 2.7/4, Aqui y Ahora 1.9/3

MNT: 0.7/1        My Thursday Night Movie: Fangs 0.7/1

TELE: 0.6/1       Madre Luna 0.7/1, La Esclava Isaura 0.7/1, Pecados Ajenos 0.4/1

A18-49: ABC 4.6/12, CBS 4.5/12, FOX 3.9/11, NBC 3.7/10, UNIV 1.8/5, CW 1.6/4, TELE 0.4/1, MNT 0.3/1

Friday – A18-49 Analysis: CBS was first Friday night winning with a 2.4/8 A18-49, according to fast affiliate ratings from Nielsen Media Research. CBS won each hour of primetime starting with Ghost Whisperer at 8p at 2.4/9; the launch of FOX’s The Next Great American Band posted a fourth place 1.4/5. At 9p, CBS’ Moonlight led with a 2.1/7 while the second half of FOX’s new reality competition show did a 1.6/5. CBS’ Numb3rs moved further ahead with a 2.7/9.

Live + Same Day Household Ratings: Friday, October 19, 2007 – time period averages. Source: Nielsen Media Research

CBS: 5.7/10       Ghost Whisperer 5.8/11, Moonlight 5.1/9, Numb3rs 6.2/11

ABC: 5.3/9         20/20 4.8/9, Women’s Murder Club 6.5/11, Men In Trees 4.5/8

NBC: 5.0/9         Deal or No Deal 6.1/11, Friday Night Lights 3.8/7, Las Vegas 5.0/9

CW: 2.7/5          Friday Night Smackdown! 2.7/5

FOX: 2.1/4         The Next Great American Band [p] 2.1/4

UNIV: 1.8/3       Amar sin Limites 1.3/2, Destilando Amor 2.4/4, La Familia P.Luche 1.7/3

TELE: 0.5/1       Madre Luna 0.7/1, La Esclava Isaura 0.5/1, Pecados Ajenos 0.4/1

A18-49: CBS 2.4/8, NBC 2.0/7, ABC 1.8/6, FOX 1.5/5, CW 1.4/5, UNIV 1.4/5, TELE 0.4/1

Saturday – A18-49 Analysis: FOX was the champ Saturday night at 3.4/11 A18-49, according to fast affiliate ratings from Nielsen Media Research. FOX led the first two hours with the sixth ALCS game: at 8p FOX posted a 3.0/10 and during 9p an even higher 3.8/12. CBS had the final win during 10p with 48 Hours Mystery at 1.9/6.

Live + Same Day Household Ratings: Saturday, October 20, 2007 – time period averages. Source: Nielsen Media Research

FOX: 6.7/12        ALCS Game 6: Cleveland at Boston 6.7/12

CBS: 4.8/9            Without a Trace [r] 4.1/8, CSI: Miami [r] 5.1/9, 48 Hours Mystery 5.2/10

ABC: 3.0/5            Saturday Night Football 3.0/5

NBC: 2.5/5            Bionic Woman [r] 2.3/4, Chuck [r] 2.2/4, Law and Order: SVU [r] 3.1/6

UNIV: 1.2/2          Sabado Gigante 1.2/2

TELE: 0.3/1          Ricky Martin: Intimidad Total 0.3/1

A18-49: FOX 3.4/11, CBS 1.6/5, ABC 1.5/5, NBC 1.2/4, UNIV 0.9/3, TELE 0.2/1



ABC Family’s Best Ever!

· Best Season Ever A18-34 (+16%)
· Best Original Series Ever A18-34 – Greek
· Best Movies Ever – Originals & Theatricals
· Best Event Ever – 25 Days of Christmas

* Source: Nielsen NTI, Most Current 000s. 1. 9/25/06-9/30/07, M-Sun 8-11pm, growth based on 06/07 vs. 05/06. 2. Original episodes only, 7/9-9/10/07. 3. Original movies: Bring it On: All or Nothing (P2+, A18-34, T12-17), Santa Baby (A18-49); Theatrical movies: Polar Express (P2+), Harry Potter: Prisoner of Azkaban (A18-49, T12-17). 4. P2+, A18-34, A18-49; 25 Days: M-Sun 7-10pm, 1998 to 2006.

This Day in History:
  1995 – The 50th anniversary of the United Nations was marked by a record number of world leaders gathering.

Answer to Yesterday’s Trivia Question: On the TV series, Grace Under Fire, starring Brett Butler, Grace worked with a bunch of men at what type of plant?  OIL REFINERY  Kudos to:   Shara Levine-Fox Cable Networks/NY; Simonne Bouyea-Lifetime Networks/Brentwood, NY; Howie Kleinberg-Electric Artists, Inc./NY; Megan Ford-MIT Sloan School of Management/Boston; Abbie Severson-KTTC/Rochester, MN; Keith Paxton-KDFI/Dallas; Carri Hoopman-KTTC/Rochester, MN; Rosalind Howard-STB Productions/Century City, CA; Lorrie Shilling-DIRECTV/El Segundo, CA; Coleen Raymann-Disney/Burbank; Geraldine Anne Gately-Spotzer Media Inc/Amsterdam

Today’s Trivia Question: In the movie Clueless, Cher (Alicia Silverstone) and her friends use different words to describe different kinds of people, what word/name did they use to describe a cute guy?   (
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

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Classifieds – Trish Pihonak- 203-926-9878 /

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Pre-Event Bidding ends at Midnight tonight!

Silent Auction items include a condo in Mexico for one week, family portraits, HBO Welterweight Boxing championship tickets, Jewelry, NY Giants tickets, Yankee Tickets, huge collection of Mattel toys, Warner Bros. Advance Screening tickets  … holy cow!  Check it out!

Live Auction Items:  Original Sesame Street Graphic Art, Elizabeth Arden Red Door Spa Day for two, Limited Edition Kobold Soarway Diver’s Watch and Dinner with Philippe Cousteau, 7 days/6 Nights at Captain Don’s Habitat in Bonaire, N.A., and
the Grande Collections of Myrtle Beach Golf Package and Ocean Front House for one week!

All Auction monies go to Kids in Need and EarthEcho International
Pre-Event Bids on Silent and Live Auction items accepted now until October 22 at 12 Midnight, ET

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: SITE PROJ. MGR./WBTV GRP/CA: Manage daily site production & programming T-Works projects. Knowledge of web development & production. Strong Project Management Skills. Email:
re: 85843BR_UCTC. (10/30)

JOB OPENING: ASSOC PROJ. MGR./WBTV GRP/CA: Manages T-Works projects. Strong communicator, problem solver & unders web develop & production. Prior project exp.  start to finish. Email:
re: 85901BR_UCTC (10/30)

JOB OPENING: DIR, HR/LIFETIME/LA:  Handle HR Functions. Recruitment, employee relations, performance mgmt, HR process & procedures. Recruiter and/or Generalist exp a +. PC proficient; HRIS systems. Apply:

JOB OPENING: BROADCAST TV BUYER: Negotiate and buy Network,Cable,& Spot TV. Good negotiation and strong media relations skills required. 2-3yrs exp in TV planning and buying. Send

JOB OPENING: SR. DIR COMMUNICATIONS/VH1/NYC: 7yrs Entertainment/Programming PR exp, Strg written/oral skills, experience in troubleshooting, Strng Leadership/Teamwork role. EOE/M/F/D/AAP. Apply (10/30)

JOB OPENING: DIGITAL ENTMT AD SALES EXEC/ 2+yrs ad sales in dig entmt space. Solid track record in prospecting new bus, calling on ad agencies &closing bus. Fluent in web 2.0. Email resume to

JOB OPENING: SALES SERVICE EXECUTIVE/SJ or LA in CA or IL (tivo732): 2-4 yrs sales planning exp. support salespeople & mgmt. Visit for job description.  (10/30)

JOB OPENING: MARKETING MGR (Consultant)/Culver City, CA: Responsible for the creation of marketing tools to support Sony Pictures TV Intl product worldwide. Network/Digital/Mobile marketing exp. Apply:

JOB OPENING: SALES SERVICE EXECUTIVE/NY (tivo723): 2-4 yrs sales planning exp. support salespeople & mgmt. Visit for job description (10/26)

JOB OPENING: RSRCH ASSOC/NBCU, NY: Analyze on-air & dig metrics to support mktg & sales for NBC News properties. BA/BS, 2+ yrs exp w/ Comscore, NetRatings, Omniture, WebTrends, other Nielsen systems. #711105 (10/26)

JOB OPENING: COPYWRITER/iNDEMAND Networks/NYC:  Develop ad/online/marketing copy.  BA + 5 yrs writing exp in TV/cable/studio/ad agency.  Apply at: 

JOB OPENING: ONLINE AE/NYC: eMedia Rep seeks self-starting sales pro with 3+ years experience with agency community to sell geo-targeted on-line ad campaigns. Email resume to:

JOB OPENING: PRODUCER/EDITOR/iNDEMAND Networks/NYC: Edit daily Howard Stern shows.  Re-edit & uncensor raw footage.  BA, 6+ yrs exp cable or TV network.  Apply to: 

JOB OPENING: RESEARCH ANALYST/NCC/NYC: 1+ yrs Ad Sales Research required. Knowledge of Quant & Qual data. Ability to prioritize & multi-task.  Email: nccr&

JOB OPENING: AD SALES RESEARCHER/NY or CA (tivo726): 5 yrs of TV or media research exp/perform data analysis. Visit for job description (10/25)

JOB OPENING: SR BROADCAST NEGOTIATOR/Miami ad agency: 5+ yrs spot buying exp. for U.S. gen’l market; nat’l and reg’l accounts; TV, radio, local cable and non-traditional.
Email resume to

JOB OPENING: SR. RSRCH ANALYST/BIG TEN NETWORK/Chicago: 4+ yrs cable/brdcst rsrch. Nielsen systems exp. Strong knwldg of Strata/Scarborough. Strong qualitative /analytical/comm skills. Reply: ref: FNG9326 (10/25)

JOB OPENING:  ACCOUNT EXECUTIVE/Cablevision/Fishkill NY:  Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, internet adv.  Valid NY DL.  See full posting and apply to req 4429BR (10/25)

JOB OPENING: VP/SR DIR, AD SALES /NY (tivo724): 10 yrs w/nat’l tv & cable ntwk exp/seek new deals/lead hire & train sales staff. Visit for job description (10/24)

JOB OPENING: ADMIN ASST/Sony Pictures TV Research: Research & Sales Supp’t plus Admin duties report to SVP Sales & Mktg. Strong comp skills inc Pwrpt. Vry detail orientd. Apply: (10/24)

JOB OPENING: RESEARCH MGR/ABC Family & SOAPnet/Burbank: Degree, 5 yrs synd/bcast/cable exp; Mastery of Nielsen/TV software, outstanding writing/Excel skills req, prev mgr exp. pref. Visit : (Req ID 116769) (10/24)

JOB OPENING: DIGITAL RESEARCH MGR/ABC TV NTWK/Burbank: Degree, 5+yrs media/ent/advtg rsrch; qual/quan primary rsrch, stat analys, excllnt writing/presentatn skills req, digtl bckgrd pref. (Req ID 113023) (10/24)

JOB OPENING: TRAFFIC COORDINATOR/Cablevision/Woodbury, Long Island: 2 yrs related work exp. Process/schedule orders for Ad time. See full posting and apply to 4675BR at (10/24)

JOB OPENING: WRITER/PRODUCER/Fine Living/TN: Develop, write & produce on-air& off-air creative. 4+ yrs TV station/Cable Network exp. Mac/Windows exp req. Familiar with editing & graphics. Apply on line at (10/23)

JOB OPENING: SALES PLAN’R/SONY PICTURES: Asst w/ maint’g accts across all Dig prop’s. Work w/Mgr Pricing/Analysis on invtry issues, moving invtry. tracking accts, & ensuring media sched run precise. Apply: (10/23)

JOB OPENING: SENIOR MANAGER/TV Land Research/MTV Networks/NYC: Ratings analysis expert. 5+yrs TV exp. Strong analytical/numeric/data interpretation skills/detailed knowledge Nielsen systems. EOE/M/F/D/AAP (10/23)

JOB OPENING: ONLINE MEDIA MANAGER/iN DEMAND/ NY, NY:  Project lead for online storefront & product mgr.  BA in technology.  3-5 yrs exp in media/online/software.  Apply at: 

SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at 

FALL INTERNSHIP CREDITS ONLY:  FALL/WINTER PROD INTERN/Westport, CT: CNBC’s “dLife TV” seeks office intern to assist producers 3-5 days/wk. Rsrchng, organizational & on-set help. Email:
with Ref: prod intern in subject line. (10/24)

FALL INTERNSHIP CREDITS ONLY:  FALL/WINTER EDITING INTERNS/Westport, CT: CNBC’s “dLife TV” seeks asst editing interns to work 1-2 nights/wk. AVID exp helpful, but willing to train. Email:
  w/ Editing intern in subject line. (10/24)


Interested in posting your Video Resume?  Contact
for more information ….

SITUATION WANTED: Chartered engineer 7yrs exp conceiving/designing/engineering products: (homewares, appliances, industrial) and researching/developing new technologies. Extensive CAD experience. tshirted-

SITUATION WANTED: SALES/PROMO WIZ w/STRONG WRITTEN/ORAL SKILLS/L.A. area: 15+ yrs exp.; TV & music label exp. writer, ad sales, promoter, very organized, hard worker, upbeat person, team player. email:

SITUATION WANTED: PRODUCER/WRITER/FIELD DIRECTOR. Reality/Talk/Entertainment/Docs. 3 time Emmy nominee; LA based, willing to travel; 12 yrs. exp; strong credits; witty persona;

SITUATION WANTED: DIGITAL MEDIA EXEC: Just relocated to CA. 15+ yrs creating & launching video/music products & tech; Programming, marketing, distribution, licensing & bus dev. Startup & large co. experience:

for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT – Monday, October 22, 2007

ABC: Dancing with the Stars, Samantha Who?, The Bachelor
CBS: How I Met Your Mother, The Big Bang Theory, Two and a Half Men, Rules of Engagement CSI: Miami
CW: Everybody Hates Chris, Aliens in America, Girlfriends, The Game
FOX: Prison Break, K-Ville
ION: Mama’s Family, Perfect Strangers, Who’s The Boss?, Who’s The Boss?, 48 Hours on ION TV
MNT: Celebrity Expose, Celebrity Expose [r]
NBC: Chuck, Heroes, Journeyman
PBS: Antiques Roadshow [r], Mysterious Human Heart, Lords of the Gourd: The Pursuit of Excellence [r]
TELE: Madre Luna, La Esclava Isaura, Pecados Ajenos
UNIV: Amar sin Limites, Destilando Amor, Cristina

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