Monday, October 22nd, 2007



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Cynopsis: Kids!


Good morning. It’s Monday, October 22, 2007, and this is your first early morning.

Albus Dumbledore is gay.  No really, Harry Potter creator/author JK Rowling revealed the bit of information to an audience of fans, including NYC public school kids, at Carnegie Hall on Friday as part of the Scholastic Open Book Tour for Harry Potter and the Deathly Hallows (HP7) according to fan site The Leaky Cauldron.  On Friday’s stop, a fan asked the author about the background of Hogwarts headmaster Dumbledore, specifically his love life.  Rowling response was simple, “I always though of Dumbledore as gay.”  Which was followed by a ponderous moment or two and then by cheers and applauds.  Furthermore the author explained in his younger days Dumbledore had been taken with Gellert Grindelwald, before he turned fully evil, adding that he [Dumbledore] was, “horribly, terribly let down by him [Grindelwald].”  Ultimately Rowling pointed out that this information underlines the importance of tolerance that the book continually reinforces.  Rowling also divulged some other HP facts, which you can catch up on at .

The Recording Industry Association of America (RIAA) has mailed out its 9th set of letters (400+ this time) to students at 19 US universities, warning of its intent to sue illegal file-sharers for copyright infringement.  As they have with all such previous letters, the RIAA proposes a settlement resolution opportunity, at a “discounted rate” to those alleged music file-swappers to avoid litigation.  Not veiled threats, the RIAA continues to take students to court over copy infringements.


New Video Summit:  TV Titans Tackle a New Mass Medium
October 29, Boston

We’re proud to host our second New Video Summit, which will provide expert insight into
how traditional TV companies are coping with the challenges and the uncharted opportunities made available through IP technology.

Luncheon keynote from Tom Rogers, Tivo CEO. Top speakers from Nielsen Online,
Digital Smiths,, MetaCafe, Expo TV, Blip TV, Scripps Network Interactive, Sling Media, Veoh and more.

Free 100+ pp Directory!


This month has been a big one on the international front for Nickelodeon with localized versions of its Kids Choice Awards show hosted on Nickelodeon UK this past Saturday, October 20, 2007, and a little more than a week ago in Australia and Germany.  Hosted by the UK band McFly, which won as best band, at London’s ExCel Center, The Nickelodeon Kid’s Choice Awards UK will air on Nick UK this coming Saturday, October 27.  Winning two awards each were Harry Potter, Disney’s High School Musical, The Simpsons and Avril Lavigne: HP’s Emma Watson was voted best actress for her role as Harmione Grainger and the top book nod went to Harry Potter And The Deathly Hallows; Zac Efron and Ashley Tisdale took bests in the TV Actor and Actress categories for their roles in High School Musical; while lauded Lavigne as their favorite female singer and similarly the music video for her song Girlfriend.  Other winners of the evening include bests in:

  • Reality TV Show – The X Factor
  • TV Hosts – Ant and Dec
  • TV Show – Drake & Josh
  • Sportsman – David Beckham
  • Movie Actor – Johnny Depp
  • Movie – The Simpsons Movie
  • Cartoon – The Simpsons
  • Funniest Person – Rowan Atkinson


Activision has teamed with Disney-ABC Television Group’s ABC Entertainment and BBC Worldwide America to produce the first Dancing with the Stars video game of the Wii gaming system.  Set for release October 30, 2007, the Dancing with the Stars game features those who have taken part in the show including Emmitt Smith and Stacy Keibler.  The game carries an ESRB rating of E 10+, and will also be available simultaneously for PlayStation 2, compatible with the consoles Dance Pad.  A limited-edition Dancing with the Stars dance pad bundled with the PlayStation 2 game will be available on November 13, 2007.

The Game Factory is set to release Strawberry Shortcake  The Four Seasons Cake for Nintendo DS on November 15, 2007.  Targeted to kids 3+ the game is rated E.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; October 19-21, 2007:
Tyler Perry’s Why Did I Get Married (Lionsgate) PG-13                 $12.1m-2 wk total $38.9m
The Game Plan (Buena Vista) PG                                             $8.1m-4 wk total $69.2m
The Comebacks (Fox Atomic) PG-13                                         Opening Weekend $5.9m
Tim Burton’s The Nightmare Before Christmas                             Opening Weekend $5.4m, Disney Digital 3D (re-issue)
Elizabeth: The Golden Age (Universal) PG-13                             $3.3m-2 wk total $11.2m
Across the Universe (Sony (Revolution)) PG-13                          $2.7m-6 wk total $16.8m
Sarah Landon and the Paranormal Hour (Freestyle Releasing) PG   Opening Weekend $560km
Transformers (Paramount (DreamWorks)) PG-13                         $500,000-16 wk total $318.3m
The Ten Commandments (2007) (Rocky Mountain Pictures) PG     Opening Weekend $480km
Mr. Woodcock (New Line) PG-13                                             $470,000-6 wk total $25.1m
Source: Box Office Mojo

Yoda is getting his own pane of Star Wars commemorative US Postal Service stamps.  Yoda won this honor after fans cast 500,000 votes making the Yoda stamp the most popular of the pane issued in May of this year.  Comprised of 20 Yoda $.41 stamps, will be officially issued this Thursday, October 25, 2007 at a ceremony in NYC, which will of course be attended by Dark Vader, Dark Lord of the Sith, Stormtroopers and the US Postal Service’s CMO Anita Bizzotto and Manager/Stamp Development, Terrence McCaffrey.


Julie D. Space has been named VP/Marketing,, the baby product eTailer.  Space will be responsible for developing, planning and delivering marketing, communications and customer service strategies to help grow the site’s business as well as the Today’s Baby, Today’s Tot and Today’s Mom product lines.  Most recently, Space was Sr. Manager/Marketing Communications, Frontier Communications Solutions.


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, October 18, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1101; K6-11 518; TWEENS 9-14 399
DISNEY CHANNEL:     K2-11   900; K6-11 576; TWEENS 9-14 441
CARTOON NETWORK: K2-11   466; K6-11 301; TWEENS 9-14 260
TOON DISNEY:           K2-11   148; K6-11   78; TWEENS 9-14   49
Source: MTVN Research from Nielsen Media Research Data


Pre-Event Bidding ends at Midnight tonight!

Silent Auction items include a condo in Mexico for one week, family portraits, HBO Welterweight Boxing championship tickets, Jewelry, NY Giants tickets, Yankee Tickets, huge collection of Mattel toys, Warner Bros. Advance Screening tickets  … holy cow!  Check it out!

Live Auction Items:  Original Sesame Street Graphic Art, Elizabeth Arden Red Door Spa Day for two, Limited Edition Kobold Soarway Diver’s Watch and Dinner with Philippe Cousteau, 7 days/6 Nights at Captain Don’s Habitat in Bonaire, N.A., and
the Grande Collections of Myrtle Beach Golf Package and Ocean Front House for one week!

All Auction monies go to Kids in Need and EarthEcho International
Pre-Event Bids on Silent and Live Auction items accepted now until October 22 at 12 Midnight, ET

Answer to Yesterday’s Trivia Question: What was the name of the Nanny’s car on the TV series Nanny and the Professor?  ARABELLA   Kudos to:  Jonathan Pinkerton-MTV Networks/CMT/Nashville; Michele Hoebink-DIRECTV, Inc./El Segundo, CA; Pat Brady-Cunningham*Escott*Slevin*Doherty/LA
Today’s Trivia Question: In Garfield: The Movie (2004), what is the name of the mouse that Jon, Garfield’s owner, wants Garfield to eat?     (Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales: Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: SITE PROJ. MGR./WBTV GRP/CA: Manage daily site production & programming T-Works projects. Knowledge of web development & production. Strong Project Management Skills. Email: [email protected] re: 85843BR_UCTC. (10/30)

JOB OPENING: ASSOC PROJ. MGR./WBTV GRP/CA: Manages T-Works projects. Strong communicator, problem solver & unders web develop & production. Prior project exp.  start to finish. Email: [email protected] re: 85901BR_UCTC (10/30)

JOB OPENING: DIR, HR/LIFETIME/LA:  Handle HR Functions. Recruitment, employee relations, performance mgmt, HR process & procedures. Recruiter and/or Generalist exp a +. PC proficient; HRIS systems. Apply: [email protected] (10/30)

JOB OPENING: BROADCAST TV BUYER: Negotiate and buy Network,Cable,& Spot TV. Good negotiation and strong media relations skills required. 2-3yrs exp in TV planning and buying. Send [email protected] (10/30)

JOB OPENING: SR. DIR COMMUNICATIONS/VH1/NYC: 7yrs Entertainment/Programming PR exp, Strg written/oral skills, experience in troubleshooting, Strng Leadership/Teamwork role. EOE/M/F/D/AAP. Apply (10/30)

JOB OPENING: DIGITAL ENTMT AD SALES EXEC/ 2+yrs ad sales in dig entmt space. Solid track record in prospecting new bus, calling on ad agencies &closing bus. Fluent in web 2.0. Email resume to [email protected]  (10/30)

JOB OPENING: SALES SERVICE EXECUTIVE/SJ or LA in CA or IL (tivo732): 2-4 yrs sales planning exp. support salespeople & mgmt. Visit for job description.  (10/30)

JOB OPENING: MARKETING MGR (Consultant)/Culver City, CA: Responsible for the creation of marketing tools to support Sony Pictures TV Intl product worldwide. Network/Digital/Mobile marketing exp. Apply: [email protected]   (10/30)

JOB OPENING: SALES SERVICE EXECUTIVE/NY (tivo723): 2-4 yrs sales planning exp. support salespeople & mgmt. Visit for job description (10/26)

JOB OPENING: RSRCH ASSOC/NBCU, NY: Analyze on-air & dig metrics to support mktg & sales for NBC News properties. BA/BS, 2+ yrs exp w/ Comscore, NetRatings, Omniture, WebTrends, other Nielsen systems. #711105 (10/26)

JOB OPENING: COPYWRITER/iNDEMAND Networks/NYC:  Develop ad/online/marketing copy.  BA + 5 yrs writing exp in TV/cable/studio/ad agency.  Apply at:  [email protected] (10/26)

JOB OPENING: ONLINE AE/NYC: eMedia Rep seeks self-starting sales pro with 3+ years experience with agency community to sell geo-targeted on-line ad campaigns. Email resume to: [email protected] (10/26)

JOB OPENING: PRODUCER/EDITOR/iNDEMAND Networks/NYC: Edit daily Howard Stern shows.  Re-edit & uncensor raw footage.  BA, 6+ yrs exp cable or TV network.  Apply to:  [email protected] (10/26)

JOB OPENING: RESEARCH ANALYST/NCC/NYC: 1+ yrs Ad Sales Research required. Knowledge of Quant & Qual data. Ability to prioritize & multi-task.  Email: nccr&[email protected] (10/26)

JOB OPENING: AD SALES RESEARCHER/NY or CA (tivo726): 5 yrs of TV or media research exp/perform data analysis. Visit for job description (10/25)

JOB OPENING: SR BROADCAST NEGOTIATOR/Miami ad agency: 5+ yrs spot buying exp. for U.S. gen’l market; nat’l and reg’l accounts; TV, radio, local cable and non-traditional.
Email resume to [email protected] (10/25).

JOB OPENING: SR. RSRCH ANALYST/BIG TEN NETWORK/Chicago: 4+ yrs cable/brdcst rsrch. Nielsen systems exp. Strong knwldg of Strata/Scarborough. Strong qualitative /analytical/comm skills. Reply: ref: FNG9326 (10/25)

JOB OPENING:  ACCOUNT EXECUTIVE/Cablevision/Fishkill NY:  Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, internet adv.  Valid NY DL.  See full posting and apply to req 4429BR (10/25)

JOB OPENING: VP/SR DIR, AD SALES /NY (tivo724): 10 yrs w/nat’l tv & cable ntwk exp/seek new deals/lead hire & train sales staff. Visit for job description (10/24)

JOB OPENING: ADMIN ASST/Sony Pictures TV Research: Research & Sales Supp’t plus Admin duties report to SVP Sales & Mktg. Strong comp skills inc Pwrpt. Vry detail orientd. Apply: (10/24)

JOB OPENING: RESEARCH MGR/ABC Family & SOAPnet/Burbank: Degree, 5 yrs synd/bcast/cable exp; Mastery of Nielsen/TV software, outstanding writing/Excel skills req, prev mgr exp. pref. Visit : (Req ID 116769) (10/24)

JOB OPENING: DIGITAL RESEARCH MGR/ABC TV NTWK/Burbank: Degree, 5+yrs media/ent/advtg rsrch; qual/quan primary rsrch, stat analys, excllnt writing/presentatn skills req, digtl bckgrd pref. (Req ID 113023) (10/24)

JOB OPENING: TRAFFIC COORDINATOR/Cablevision/Woodbury, Long Island: 2 yrs related work exp. Process/schedule orders for Ad time. See full posting and apply to 4675BR at (10/24)

JOB OPENING: WRITER/PRODUCER/Fine Living/TN: Develop, write & produce on-air& off-air creative. 4+ yrs TV station/Cable Network exp. Mac/Windows exp req. Familiar with editing & graphics. Apply on line at (10/23)

JOB OPENING: SALES PLAN’R/SONY PICTURES: Asst w/ maint’g accts across all Dig prop’s. Work w/Mgr Pricing/Analysis on invtry issues, moving invtry. tracking accts, & ensuring media sched run precise. Apply: (10/23)

JOB OPENING: SENIOR MANAGER/TV Land Research/MTV Networks/NYC: Ratings analysis expert. 5+yrs TV exp. Strong analytical/numeric/data interpretation skills/detailed knowledge Nielsen systems. EOE/M/F/D/AAP (10/23)

JOB OPENING: ONLINE MEDIA MANAGER/iN DEMAND/ NY, NY:  Project lead for online storefront & product mgr.  BA in technology.  3-5 yrs exp in media/online/software.  Apply at:  [email protected]  (10/23)

SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

FALL INTERNSHIP CREDITS ONLY:  FALL/WINTER PROD INTERN/Westport, CT: CNBC’s “dLife TV” seeks office intern to assist producers 3-5 days/wk. Rsrchng, organizational & on-set help. Email: [email protected] with Ref: prod intern in subject line. (10/24)

FALL INTERNSHIP CREDITS ONLY:  FALL/WINTER EDITING INTERNS/Westport, CT: CNBC’s “dLife TV” seeks asst editing interns to work 1-2 nights/wk. AVID exp helpful, but willing to train. Email: [email protected]   w/ Editing intern in subject line. (10/24)


Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: Chartered engineer 7yrs exp conceiving/designing/engineering products: (homewares, appliances, industrial) and researching/developing new technologies. Extensive CAD experience. tshirted- [email protected] (10/30)

SITUATION WANTED: SALES/PROMO WIZ w/STRONG WRITTEN/ORAL SKILLS/L.A. area: 15+ yrs exp.; TV & music label exp. writer, ad sales, promoter, very organized, hard worker, upbeat person, team player. email: [email protected] (10/25)

SITUATION WANTED: PRODUCER/WRITER/FIELD DIRECTOR. Reality/Talk/Entertainment/Docs. 3 time Emmy nominee; LA based, willing to travel; 12 yrs. exp; strong credits; witty persona; [email protected] (10/25)

SITUATION WANTED: DIGITAL MEDIA EXEC: Just relocated to CA. 15+ yrs creating & launching video/music products & tech; Programming, marketing, distribution, licensing & bus dev. Startup & large co. experience: [email protected] (10/24)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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