A CYNOPSIS MESSAGE FROM CARTOON NETWORK
HAPPY 20TH BIRTHDAY
CARTOON NETWORK!
THANKS TO ALL THE
CHARACTERS THAT HAVE
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AND RIGBY ARE BACK
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IN ALL-NEW EPISODES OF
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Cynopsis: Kids!
10/01/12
Good morning. It’s Monday, October 1, 2012, and this is your first early morning briefing.
Answering a few of our questions this week are Stu Snyder, President and COO, Turner Broadcasting System’s Animation, Young Adults & Kids Media, including Cartoon Network, Boomerang and Adult Swim and Robert Sorcher, Chief Content Officer, Cartoon Network. Today marks Cartoon Network’s (www.cartoonnetwork.com) official 20th birthday, which will feature a huge celebration in Atlanta, Georgia, where Cartoon Network and Turner are headquartered. Since its US launch on October 1, 1992, with just two million subscribers, the network can now be seen in nearly 100 million households (as of December 2011), as well as in 175+ countries and in 360+ million households worldwide. This year, Cartoon Network also has scored its most-watched spring and summer in its history. Happy Birthday Cartoon Network – save me a piece of cake!
Stu, what was Cartoon Network’s first big success and how did that success help create the culture of the network?
I think the project that really signaled Cartoon Network’s future success was the creation of Space Ghost: Coast to Coast, our first “original” series in 1994 that really made a significant impact on popular culture.
The team at that time “repurposed” animation from a 1966 Hanna-Barbera superhero series and turned him (Space Ghost) into an interplanetary late-night talk show host. Live celebrity guests would appear on the show and asked a series of bizarre and awkward questions.
From the reaction the series received it proved that our audiences would welcome new original programming from us if it was unique and funny and that a substantial portion of our audience was made up of adults who never lost their love of cartoons (which of course led eventually to our launching Adult Swim). It truly did help to define Cartoon Network’s sensibility moving forward.
Rob, what makes a good property for Cartoon Network today?
One that doesn’t look or sound like anything else on our air. Preferably powered by a gifted artist who starts with characters or a world they’ve had in their head for a long time.
Rob, what attracted you to Cartoon Network when you joined the channel in 2007 from AMC, where you were working on a totally different kind of programming (most decidedly not for kids and families)?
This is my second tour of Cartoon Network, so I had some notion of what we could achieve here. I was drawn by the complexity and challenge of the job-Cartoon Network Studios, the international factors and the chance to truly find new ground in the TV animation genre. And I’m as proud of Adventure Time & Regular Show as I was of Mad Men and Breaking Bad.
Stu, how is the network celebrating its 20th birthday?
We’re doing a number of things to celebrate our birthday, all of which is geared as a “thank you” to our viewers and to all of the amazingly creative, hard-working people who’ve helped to make Cartoon Network what it is today. On Oct.1, our actual birthday, we’re replacing our regular programming line-up with a full day of birthday-themed episodes from both our classic and contemporary hit series. This will lead into the premiere of an original animated music video saluting Cartoon Network’s first 20 years, followed by the 100th episode of Adventure Time and the 4th Season premiere of Regular Show. And our weekends in October will offer viewers the opportunity to review and pick their all-time favorite characters and series by logging on to CartoonNetwork.com to vote.
At Cartoon Network locations across the country we are having a series of celebrations including one at our midtown headquarters in Atlanta, Ga. for all Turner Broadcasting employees, where we will recreate some of the elements from the original launch in 1992.
Rob, if you were going to buy a birthday gift for Cartoon Network what would it be?
Captain Planet Uggs are always useful.
Stu, your first generation viewers are now parents or preparing for parenthood. What are you doing to appeal to them so that they want their kids to watch the network too?
One of the most effective things we’re doing to appeal to the generation that grew up on Cartoon Network is developing original shows that are created by artists who come from that same generation. They really do have a unique voice and great visual way of telling a story. We’re also having classic brands like Scooby Doo, Looney Tunes and Mad being re-envisioned and returned to our air in a wonderful new way.
Rob, How important is the concept of co-viewing to your network?
Even in the early days of Cartoon Network, a third of our audience has always been adults who loved animation. And today, 20 years later, we have parents who’ve literally grown up watching Cartoon Network that now watch with their kids. But we just try to make quality television and it happens that a large adult audience happens to enjoy those shows too.
Rob, what primetime programs are resonating the most with viewers?
We’re in a happy moment where all cylinders in prime are working. Homegrown Cartoon Network originals like Adventure Time, Regular Show and The Amazing World of Gumball are driving ratings to record highs and other series like Ninjago, MAD and Annoying Orange have all become hits of their own.
Stu, you have received many accolades for the network’s multi-platform, pro-social initiative Stop Bullying: Speak Up. Where do you plan to take the effort next?
We are really proud of Stop Bullying: Speak Up and how it has grown into a national movement in the three years since we introduced it in October 2010. We are extremely grateful for the support we have been getting from within our own company and outside organizations that are helping us spread the word about speaking up against bullying.
Our next important step, one that we’ve already started to take, is working with the Cartoon Network International territories and rolling out this campaign on an global basis and continuing to find ways to raise awareness and build on the campaign here in the States.
Stu, you have taken considerable heat from fans – and from some in the press – about featuring live-action programming on Cartoon Network. What do you say to those critics?
At the end of the day, Cartoon Network will always be about great animation. But we also think it is important to listen to our audience who told us that they wanted to see more of themselves on our air and would accept live-action programming provided that it still has the essence and sensibility of Cartoon Network.
Level Up is a great example of a live-action show that is working for us that our audience has embraced; and we’re looking forward to Incredible Crew, a sketch comedy show for kids from Nick Cannon, which is going to spotlight some great new talented young people.
Stu, What other new technologies are you looking at to expand the Cartoon Network universe?
We want and need to be wherever and whenever the audience wants to get our content. So, along with live-streaming of the network and the many different platforms we are already on, we want to continue to expand the experience of the Cartoon Network app which allows the viewer to watch video and play games (split screen) simultaneously on the iPad.
Stu, what was your favorite cartoon when you were growing up?
One of my favorite cartoons growing up was Speed Racer. Why? Cool car, lots of action, and a monkey… LOL!
Rob, what about you?
Anything from Chuck Jones.
NEW PRODUCTION & DEVELOPMENT
Northern Ireland-based production company Sixteen South is set to launch its new mixed puppet and live-action preschool series WildWoods (26×11) at Mipcom, where it is seeking a commission and pre-sales for the property. Currently in development, WildWoods is set outdoors and revolves around Cooper, a young Sasquatch, who hates the outdoors and is scared of everything, and his fearless pal and survival expert Poppy.
Moi j’aime la television (MJTV, creators of Genie in the House) will introduce its new live-action series, Which is Witch? (26×30), which begins production this month, at Mipcom next week. Filmed in 2D and stereoscopic 3D, the music and magic filled comedy follows a high school kid whose two best friends are a teenage witch and a fairy. With full financing in place and a pilot episode available, MJTV has signed a presale agreement with Canal J (France). Additionally, MJTV has appointed Lagardere Entertainment Rights (f/k/a Europe Images) as worldwide TV distributor for the property. MJTV holds the international licensing and merchandising rights to the brand, with Happy Audience taking worldwide home entertainment rights. Targeted to kids/tweens 6-14 and families, Which is Witch? is produced by MJTV and I Love Television, and co-produced by Genao Productions in France and Be-Films in Belgium. The series will be available for broadcast from spring 2013.
Mackinnon & Saunders and Family Flying Films have inked a deal with CBeebies (UK) for the new stop-motion preschool series Calamity Island (52×7). Created by David Johnson (Koala Brothers), the comedy follows the misadventures of two inept sailors who find themselves shipwrecked on a tropical island they must share with its inhabitants, including an impish penguin. Calamity Island is slated to be ready for launch in 2014.
LICENSING
Big Tent Entertainment enters into a new long-term licensing deal for Domo with Plushland, a retailer that creates hand crafted plush products. Under the deal Plushland will create a line of branded plush featuring Domo in top college, MLB and NHL team logos and as well as a number of noted destination slogans and sayings. Beginning spring 2013, the new Domo plush line, which also includes fuzzy dice, cubes, balls and pillows, will be available at campus bookstores, specialty stores, and other sports merchandisers. Additionally, The line will also include Domo items featuring slogans from cities and theme parks such as “I Love New York.”
Novel Entertainment in conjunction with UK licensing agent Caroline Mickler signs a licensing deal for its brand Horrid Henry with games producer Paul Lamond Games. Under the pact, Lamond picks up the rights to create games and puzzles based on the property and will launch four new jigsaw puzzles in early 2013 (2×100 piece and 2×250 pieces), which will be followed by a Horrid Henry board game. This new deal follows on the heels of the release of the Horrid Henry Nintendo computer games and Horrid Henry’s Horrid app for the iPhone. The third season of Horrid Henry (52×11, for a total of 156×11) is currently airing in the UK on ITV1 and CITV. While the TV series continues to roll out worldwide, it has been acquired by networks including Cartoon Network’s Asia Pacific region, ZDF (Germany), RTE (Ireland), Mediacorp (Singapore), RUV (Iceland), NRK (Norway), SVT (Sweden), YLE (Finland), RTP (Portugal), TVP1 (Poland), Iconix (Korea) and Digiturk (Turkey).
Tomy International and The Pokemon Company International ink a multi-year global master toy agreement, under which Tomy International has the exclusive toy license for Pokemon outside of Asia. Beginning in 2013, Tomy International will serve as the exclusive licensee as well as distributor for categories including figures, figure accessories, plush, among others. Tomy International’s parent company, Tomy Company, has been a toy licensing partner of Pokemon in Asia, beginning with the Japanese market in 1997. Tomy International will be the first company to market themed toys based on the upcoming video game sequels, Pokemon Black 2 and Pokemon White 2.
Lisa Marks Associates (LMA) signs a deal with Best Items International to create a line of eco-friendly, candy wrapper-based bags and accessories for Just Born‘s brands including Peeps, Hot Tamales, Mike and Ike and Peanut Chews, as well as Impact Confections‘ Warheads brand. Additionally, LMA adds a new licensee deal for the Smarties candy brand with Smart Planet, which will create a line of drink and storage containers for Smarties to debut later this year.
A CYNOPSIS MESSAGE
Deadline: October 10
Late Submission Deadline: October 15
Awards Event: December 11 (Scholastic, NYC)
Click here to learn about the Awards program & enter online!
MARKETING
Australia’s ABC Commercial inks a deal with Rainbow Production’s Rainbow Events UK for live events in the UK featuring Pukeko Pictures‘ The WotWots. Rainbow Productions is a European creator of costume characters.
ZeptoLab, UK-based parent company of the mobile game Cut the Rope, teams with Burger King for a BK Crown kids’ meal and in-restaurant promotion that will debut in March 3013 in the US and Canada. The promotion features exclusive premium toys based on the game’s primary character, Om Nom, and a new six level digital game created as apart of the kids meal program. The new game levels will be released weekly via the Burger King website. The promotion is in collaboration with licensing agents, Studio Licensing and Established Brands Licensing.
Nickelodeon premieres NickMom, its new mom-targeted 2-hour comedy programming block, tonight, Monday, October 1, on the Nick Jr. from 10p-12a (encore 12-2a). The block debuts with a rotating line-up for four new original series, NickMom Night Out (10p), MFF: Mom Friends Forever (10:30p), Parental Discretion with Stefanie Wilder-Taylor (11p) and What Was Carol Brady Thinking? (11:30p). The new NickMom (www.nickmom.com) block also features a collection of short-form content such as music video parodies, comedy vignettes and Grown-Up Words, the latter of which features a dad helping to decode conversations between parents and non-parents. NickMom sponsors include Reckitt Benckiser, General Mills, Johnson & Johnson and Target. Nick Jr. currently reaches almost 75 million households via cable, digital cable and satellite TV.
Actress/recording artist Selena Gomez (Wizards of Waverly Place) will executive produce and star in a special new Wizards of Waverly Place hour-long TV event on Disney Channel in early 2013. Gomez will star in the special along with her Wizards of Waverly Place co-stars Jake T. Austin, Jennifer Stone, Maria Canals-Barrera, David DeLuise and Gregg Sulkin, as the Russo family and friends travel to Italy to meet their long lost relatives — of course things don’t go exactly as planned and the result is Alex (Gomez) accidentally conjuring a Good Alex and an Evil Alex. The special was written by Vince Cheung and Ben Montanio (Wizards of Waverly Place) and Dan Berendsen (Baby Daddy). Gomez, Cheung and Montanio and Dan Cross and David Hoge are executive producers. Wizards of Waverly Place was created by Todd J. Greenwald (Hannah Montana) and is a production of It’s a Laugh Productions for Disney Channel.
August Media Holdings enters into a deal with Norway’s Kool Produktion to co-produce the second season of the 2D flash animated preschool series Ella Bella Bingo, which begins production this month to launch in winter 2013. In addition, August Rights, the new distribution arm of August Media Holdings, will handle international sales for both seasons of the show, with Kool Produktion handling all Scandinavian rights. August Media Holdings’ subsidiary, Red Kite Animation will oversee the development and production of the second season of Ella Bella Bingo in Singapore and Edinburgh, which features a new look. August Media expects to finalize a pact with an animation studio in Singapore in the coming weeks. The series is a NRK (Norway) commission. August Media Holdings will showcase the series at Mipcom.
Japan’s Toei Animation will launch its new animated adventure series Driland (13×20), which is based on Gree‘s social game of the same name, at Mipcom. The Driland TV series follows the game’s storyline with adventures featuring the game’s primary characters, Princess Davina and her band of heroes, Milo the manservant, Horace the hunter and Ryan, the rear guard. Gree reports the Driland game has 200+ million users worldwide.
Zodiak Kids will introduce the new animated property The Ranch (26×26) at MipJunior next week. Produced by Tele Images Productions, a unit of Zodiak Kids, The Ranch will debut on TF1 (France) on October 31, 2012. The series has also be pre-sold to other broadcasters including France’s Teletoon+ and Equidia Life (a horse-centric cable and satellite channel), DeA Kids and Super in Italy and Germany’s ARD and KI.KA, as well as NRK Super (Norway) and VRT (Belgium). The DVD rights have been pre-sold to Bridge Rights (Germany) and TF1 Video (France). The series follows the adventures of four teens with a passion for horse riding. Together the group takes in an injured wild stallion, Mistral, who they care for and try to tame. A freemium online game based on the series has been developed by Tele Images with the support of TF1, Canal +, DeA Kids, the CNC and Media and will launch in the Q1 2013 on the broadcasters’ website and on digital tablets. The Ranch-online allows kids to build their own ranch, nurse their horse, collect cards and share them with friends. The licensing program for The Ranch, which is managed by TF1 Licences for French speaking Europe and Planeta Junior in Italy, also features books by Hachette and comics by Casterman.
Little Airplane Productions unveils details of its new short-form animated series, The Littlest Lamb (26×3), which it will launch at Mipcom. Produced in conjunction with the non-profit The Littlest Lamb Organization, which is building an orphanage near Cairo, Egypt, the new series is designed to promote tolerance and a desire to help others. The Littlest Lamb follows the story of Littlest Lamb who builds a home along with his friends Rabbit and Bird and then provides a safe refuge for other vulnerable animals. In each episode a new animal comes to live in the home where they are appreciated, educated and loved. Created by Little Airplane’s Josh Selig, Executive Director of The Littlest Lamb Organization’s Mira Riad, and Mickey Riad, and designed by Cassandra Gibbons. Produced at Little Airplane studio in New York, the series is based on a curriculum created by Dr. Christine Ricci (Dora the Explorer). Creative and financial support for the development of the series was provided by Marina Barakat, Mike Keriakos, Tone Thyne and Fortuny Fabrics.
Komixx Entertainment and its distribution partner, Union Media, complete the first international sale of its new preschool series Toby’s Travelling Circus (52 episodes) to YLE (Finland). The series recently launched in the UK on Channel 5’s Milkshake! Additionally, Toby’s Travelling Circus will make its debut at MipJunior and Mipcom next week in Cannes.
Ameba (www.amebatv.com), a multiplatform provider of kid-targeted streaming TV content, adds RGH Entertainment‘s, a division of Rubicon Group Holding, CGI animated action/adventure/comedy series Ben and Izzy (13 episodes) in English to its library. Ben and Izzy can currently be seen on Cartoon Network Arabia, and is included as part of the in-flight entertainment offerings on Emirates and Qatar Airlines. The series revolves around two curious 11-year-old boys, Ben, an American, and Izzy, a Jordanian, as they travel with their archaeologist grandfathers to ancient times and landmarks throughout the Middle East and Africa. The English-language version of the series features the voices of Lucy Liu and Mark Hamill.
A2 Entertainment and global publisher John Wiley & Sons are teaming up to publish a financial literacy book, inspired by successful businessman and philanthropist Warren Buffett’s animated series, Secret Millionaire’s Club. Like the TV series, the new book helps educate people about financial literacy in a fun and interesting way by focusing on different business situations and basic life lessons that everyone is likely to encounter in their lives. The book will explore concepts such as pursuing one’s dreams, learning to question and listen, the impact of one’s decisions, the importance of one’s reputation, and making an investment in oneself. Secret Millionaire’s Club was created by A2 Entertainment in partnership with Warren Buffett to teach kids about business and how the world around them works. The series can currently be seen on The Hub, and online at www.smckids.com.
Don’t forget to nominate that one amazing person for the Cynopsis Kids People Awards. Deadline is October 10. Click here for details.
STONE SOUP
Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; September 28-30, 2012:
Hotel Transylvania (Sony) PG Opening Weekend $43.0m
Trouble with the Curve (Warner Bros.) PG-13 $21.2m-2 wk total $23.7m
House at the End of the Street (Relativity) PG-13 $7.2m-2 wk total $22.2m
Pitch Perfect (Universal) PG-13 Opening Weekend $5.2m
Finding Nemo 3D (Disney) G $4.1m-3 wk total $36.5m
Won’t Back Down (Fox) PG Opening Weekend $2.7m
The Possession (Lionsgate) PG-13 $1.4m-5 wk total $47.5m
The Perks Of Being A Wallflower (Lionsgate) PG-13 $1.1m-2 wk total $1.5m
The Dark Knight Rises (Warner Bros.) PG-13 $800,000-11 wk total $444.4m
ParaNorman (Focus Features) PG $787,369-7 wk total 53.9m
Source: Rentrak (www.rentrak.com)
EXECUTIVE MOVES
Twentieth Century Fox Consumer Products appoints Greg Lombardo to the newly created position of VP/Location Based Entertainment. Lombardo will head up sales efforts for branded live entertainment efforts based on Fox’s movies and TV library around the world, immediately focusing on Asia, Latin America and Europe. Most recently, Lombardo served for five years as Creative Director for BRC Imagination Arts. His experience with major Chinese brands including China Mobile, Evergrande and Zoomlion, will help Fox Consumer Products expand into this territory. Other territories of interest include Malaysia, South Korea, Brazil, UAE, Turkey and Russia. Lombardo previously served as the artistic director for the National Shakespeare Company in New York, and he was a production executive at Pictures In A Row Productions. He was also the creative director, writer and producer for the USA Pavilion at the Shanghai Expo 2010
Bill Roedy, former CEO and Chairman of MTV Networks International, joins the board of Mind Candy as a non-executive director. Mind Candy is the company behind Moshi Monsters. As non-exec director Roedy will help Mind Candy as it expands globally, develops new brands and launches new efforts such as Moshi TV, cartoons and films. Roedy is also an author of the book What Makes Business Rock: Building the Worlds Largest Global Networks.
RATINGS
Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, September 27, 2012, 6am-6am, ranked by K2-11:
NICKELODEON° : K2-11 749; K6-11 302; TWEENS 9-14 227
DISNEY CHANNEL: K2-11 677; K6-11 369; TWEENS 9-14 328
CARTOON NETWORK** : K2-11 362; K6-11 250; TWEENS 9-14 215
DISNEY XD: K2-11 140; K6-11 111; TWEENS 9-14 102
NICKTOONS: K2-11 72; K6-11 46; TWEENS 9-14 39
°Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data.
A CYNOPSIS MESSAGE
Cynopsis Media Asks: “Who are the Most Intriguing People in the TV Industry?”
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NOMINATE (for free) NOW:
Answer to Our Last Trivia Question: What was Reggie’s last name on the Archies? Mantle. Kudos to: Michael Ritz-BucStar Consulting/NYC; Bob Mittenthal-Flying Mallet inc./NY; Sharaine Roberts-A+E Networks/NY; Dawn Ross-FremantleMedia Enterprises/NY; Barry Solomon-Retailability Inc./NY; Robert F. Cavellier-Fuse/Cincinnati; Brett Ashy-The Ashy Agency/LA; Anand Roy-The Walt Disney Company/India.
Today’s Trivia Question: What cartoon featured the characters Paw and Maw Rugg, their daughter Floral and their son Shag? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
A CYNOPSIS MESSAGE
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10.01.12
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