Monday, October 15th, 2012

Cynopsis: Kids!

Good morning. It’s Monday, October 15, 2012, and this is your first early morning briefing.

Harry Potter creator/author J.K. Rowling reveals during a Scholastic (the US publisher of the Harry Potter books) hosted live global webcast that her next book will likely be for young readers. The webcast also marked the launch of Scholastic’s Harry Potter Reading Club (, a new online destination designed to introduce the world of Harry Potter with new readers and provide teachers/parents/librarians etc. with tools to set up their own Harry Potter Reading Club, including discussion guides for each book. Scholastic will add new themed activities each month to complement the Reading Club discussions that will frequently relate to experiences on the Pottermore ( website. Oh  and in case you were interested  Rowling, who is registered on Pottermore, says she was sorted into Gryffindor House, but added that she “personally would not be at all disappointed to be sorted into Hufflepuff” and went on to explain why. An interesting fact, if you are an HP fan that is. How many of you know a fan (any age) that was unhappy to find they were sorted to Hufflepuff? A full replay of the live webcast can be viewed at


Disney XD will premiere two new animated series, Marvel’s Avengers Assemble and Hulk and the Agents of S.M.A.S.H., in summer 2013 on its Marvel Universe programming block, Disney and Marvel Televisionrevealed at New York Comic Con over the weekend. Produced by Marvel Television, both series are currently in production:

  • On the heels of the feature film Marvel’s The Avengers, the animated series Marvel’s Avengers Assemble follows the adventures of the team of Iron Man, Hulk, Captain America, Thor, Hawkeye, Black Widow and newcomer Falcon  who use their collective powers to battle evildoers. The cast features the voices of Adrian Pasdar (Heroes) as Iron Man, Fred Tatasciore (Kung Fu Panda: Legends of Awesomeness) reprising his role as Hulk, Roger Craig Smith (Wreck-It Ralph) as Captain America, Travis Willingham (Shelf Life) as Thor, Troy Baker (Ultimate Spider-Man) as Hawkeye, Laura Bailey (The Super Hero Squad Show) as Black Widow and Bumper Robinson (The Game) as Falcon. Serving as executive producers are Man of Action Studio’s Joe Casey, Joe Kelly, Duncan Rouleau and Steven T. Seagle of Man of Action Studios (Ben 10, Generator Rex).
  • In Hulk and the Agents of S.M.A.S.H., Hulk is joined by his unconventional family – his cousin She-Hulk, the irascible Red Hulk, the A-Bomb and the savage Skaar. Creatives on the new series include Paul Dini (Batman: The Animated Series, Lost) and Henry Gilroy (Star Wars: The Clone Wars). The voice cast will features Fred Tatasciore as Hulk, Clancy Brown (SpongeBob SquarePants) as Red Hulk, Eliza Dushku (Dollhouse) as She-Hulk, Ben Diskin (Codename: Kids Next Door) as Skaar and Seth Green (Robot Chicken) as A-Bomb.


Cynopsis: Kids People Awards

There’s still time to enter! Late submission deadline – OCT 18!

This is your opportunity to nominate the top talent, innovators and passionate executives and professionals in the kids media industry. We are looking for leaders at all levels, who strive for excellence in management, sales, marketing, production development, production, talent relations, licensing and merchandising, social media and more.

Click here to visit the awards webpage for information on categories & how to enter.


American Greetings Properties (AGP) and its Italian licensing agent Starbright enters into a worldwide licensing deal the Benetton Group Kids Department, the parent company of United Colors of Benetton, for a new Care Bears apparel program. Benetton will launch a Care Bears apparel line for babies and kids in its stores in about 120 countries in spring/summer 2013.

BBC Worldwide appoints Golden Bear as the UK master toy license for the preschool property In The Night Garden. Golden Bear will develop a line of In The Night Garden products to launch in fall/winter 2013. The master toy and nursery license will include all plush and plastic toys, playsets, figures, developmental toys, vehicles and role play products.

Lima Sky, creators of the popular mobile gaming title Doodle Jump, completes new licensing deals for a line of Doodle Jump toys and games. Lima Sky names Innovation First International, creators of Hexbug Micro Robotic Creatures, as the exclusive global master toy licensee and is developing an assortment of novelty, collectible and robotic toys. Lima Sky is also partnering with Gund, a division of Enesco, to design a line of premium and value priced plush toys based on Doodle Jump.


Nickelodeon premieres the second season of its popular game show Figure It Out tonight, Monday, October 15, at 7p. Tonight’s episode features celebrity panelists Big Time Rush’s James Maslow and Carlos Pena. Figure It Out premieres Monday-Friday at 7p.

Cartoon Network‘s upcoming fifth season of the cult animated series Adventure Time will feature guest appearances by Neil Patrick Harris (How I Met Your Mother) and Donald Glover (Community) in a special episode. Entitled Bad Little Boy, the special episode features Neil Patrick Harris reprising his role as Prince Gumball, while Glover plays Marshall Lee – the musical male counterpart Marceline the Vampire Queen. Bad Little Boy is slated to debut in early 2013. Season five of Adventure Time will premiere with a two-part episode Monday, November 12 at 7:30p on Cartoon Network.

The Hub is being “Transformed” with The Transformers Prime 26-Hour Takeover. The programming marathon will feature all 52 episodes of the CG animated series Transformers Prime beginning Thursday, November 1, at 5:30p, and culminates with the new season two finale on Friday, November 2 at 7p. A Hub original series, Transformers Prime is produced by Hasbro Studios. Additionally, The Hub has ordered a third season of Transformers Prime and a second season of Transformers Rescue Bots, also produced by Hasbro Studios, is a half-hour animated series that is targeted to younger viewers.

The fall 2012, CBeebies (UK) is introducing a new look for its Bedtime Hour and also bringing back the series The Adventures Of Abney & Teal, 64 Zoo Land and Waybulooto the early evening block. For the first time, the Bedtime Hour will feature different schedules on weekday evenings (Sunday-Thursday) and weekend evenings (Fridays and Saturdays). Shifting out of the block is Charlie and Lola, which beginning October 29 will air daily at 6:50a on CBeebies. The new The Bedtime Hour schedule will look like this, with the lead-in of Driver Dan (5:45p) and the two popular remaining series, In The Night Garden and The Bedtime Story, closing out the evening:

  • From October 28, 2012 (Sundays-Thursdays)  The Bedtime Hour: Abney & Teal (new episodes, 6p); 64 Zoo Lane (6:10p); In The Night Garden (6:20p); CBeebies Bedtime Story (6:55p).
  • From November 2, 2012 (Fridays and Saturdays)  The Bedtime Hour: The Bedtime Hour: Abney & Teal (new episodes, 6p); Waybuloo (6:10p); In The Night Garden (6:20p); CBeebies Bedtime Story (6:55p).

Canada’s Corus Entertainment orders up a series of new One 2 One celebrity interview specials that will air throughout 2012 and 2013 across its kids and family networks YTV, ABC Spark and CMT. The One 2 One specials, which follow specials that aired this summer on YTV, returns this month with three new episodes featuring Cody Simpson, Victoria Justice and Taylor Swift. Hosted by Corus’ on-air personalities Carlos Bustamante (YTV’s The Zone) and Paul McGuire (CMT), One 2 One is shot in front of a live studio audience at Corus Quay.

India’s Tata Elxsi, a design, animation and effects studio and division of Tata Group, announces that it has ended its joint venture with US-based A Squared Entertainment (A2). The joint venture, A Squared Elxsi Entertainment, was set up at start of 2011 to develop, co-produce and distribute kid-targeted TV series, web and mobile content as well as video games and consumer products. Tata explained it decision to exit the deal in an announcement saying, “the joint venture has note progressed as per the Company’s business expectations.” Furthermore, Tata stated, “it was believed that continuing the partnership would involve further investments which may be unavailable in the long run.”

Newly formed 4K Media, a subsidiary of Konami Digital Entertainment, inks broadcast TV deals in Europe with K2 (Italy) and Lagardere TV (France) to air the initial season (49×30) of the animated kid-aimed fantasy adventure series Yu-Gi-Oh! Zexal. K2 has already debuted Yu-Gi-Oh! Zexal, while Lagardere TV will launch the animated series on Canal J later this month. Additionally, Yu-Gi-Oh! Zexal is expected to premiere on Gulli TV (France) in Q1 2013. The series airs Saturday mornings in North America on Vortexx on The CW (US) and on Friday and Saturday on YTV (Canada). 4K Media was created to manage the Yu-Gi-Oh! franchise, including brand management, licensing and marketing, outside of Asia.

There is still time left to nominate passionate executives and professionals in the kid media industry for the Cynopsis Kids People Awards – the late deadline is Thursday, October 18, 2012.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; October 12-14, 2012:
Taken 2 (Fox) PG-13                                                      $22.5m-2 wk total $86.8m
Hotel Transylvania (Sony) PG                                           $17.3m-3 wk total $102.2m
Here Comes The Boom (Sony) PG                                      Opening Weekend 12.0m
Pitch Perfect (Universal) PG-13                                        $9.3m-3 wk total $36.1m
Frankenweenie (Disney) PG                                             $7.0m-2 wk total $22.0m
The Perks Of Being A Wallflower (Lionsgate) PG-13              $2.2m-4 wk total $6.2m
Atlas Shrugged: Part II (Either Or Productions) PG-13          Opening Weekend $1.7m
Trouble with the Curve (Warner Bros.) PG-13                     $1.5m-4 wk total $32.7m
House at the End of the Street (Relativity) PG-13               $1.3m-4 wk total $30.0m
Brave (Disney) PG                                                         $459,000-17 wk total $234.4m
Source: Rentrak (


Disney Channel‘s premiere of its new original movie Girl Vs. Monster (1×90) on Friday, October 12 (8p) delivered 4.9 million Total Viewers. The debut also served as the top TV telecast of the day among K2-11 2.8 million, K6-11 2.2 million, and Tweens 9-14 1.9 million. Building each half-hour Girl Vs. Monster peaked with 5.6 million Total Viewers and 3.2 million K2-11. The evening also included the premiere of the new series Dog With a Blog (9:40p), which earned Total Viewers 4.5 million, K2-11 2.6 million, K6-11 2.1 million and Tweens 9-14 1.7 million.

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 10/1-10/7/12 , 6a-6a:
K2-11                                           Total Delivery (000)
DSNY*:  Good Luck Charlie (10/7; 8p)              2314
DSNY*:  Austin & Ally (10/7; 8:30p)                 2219
DSNY*:  Gravity Falls (10/5; 9p)                     2051
DSNY*:  Jessie (10/5; 8:30p)                         2010
NICK:    SpongeBob SquarePants (10/6; 9:30a)  1968
DSNY*:  A.N.T. Farm (10/6; 11:30a)                1967
NICK:    SpongeBob Truth or Square (10/6; 10-11a) 1940
DSNY*:  Jessie (10/6; 11a)                            1911
DSNY*:  A.N.T. Farm (10/7; 9p)                      1880
DSNY*:  Gravity Falls (10/6; 10-10:25a)           1872
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 10/1-10/7/12 , 6a-6a:
K6-11                                          Total Delivery (000)
DSNY*:  Good Luck Charlie (10/7; 8p)             1856
DSNY*:  Austin & Ally (10/7; 8:30p)                1841
DSNY*:  Gravity Falls (10/5; 9p)                     1681
DSNY*:  Jessie (10/5; 8:30p)                         1678
DSNY*:  A.N.T. Farm (10/7; 9p)                     1639
DSNY*:  Jessie (10/7; 9:30p)                         1537
DSNY*:  Fish Hooks (10/5; 9:30p)                  1469
DSNY*:  A.N.T. Farm (10/6; 11:30a)               1466
DSNY*:  A.N.T. Farm (10/5; 8p)                     1375
DSNY*:  Jessie (10/6; 11a)                           1366
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 10/1-10/7/12 , 6a-6a:
Tweens 9-14                               Total Delivery (000)
DSNY*:  Austin & Ally (10/7; 8:30p)                 1785
DSNY*:  Good Luck Charlie (10/7; 8p)               1703
DSNY*:  Jessie (10/5; 8:30p)                          1547
NICK:    iCarly: iShock America (10/6; 8-9p)       1530
DSNY*:  A.N.T. Farm (10/7; 9p)                      1500
DSNY*:  Jessie (10/7; 9:30p)                          1410
DSNY*:  Gravity Falls (10/5; 9p)                      1333
DSNY*:  A.N.T. Farm (10/5; 8p)                      1272
DSNY*:  Fish Hooks (10/5; 9:30p)                   1111
DSNY*:  A.N.T. Farm (10/6; 11:30a)                1069
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 10/1-10/7/12 , 6a-6a:
Teens 12-17                                      Total Delivery (000)
MTV:      Jersey Shore (10/4; 10-11p)                    978
NICK:     iCarly: iShock America (10/6; 8-9p)           946
CBS:      NFL National (10/7; 4:25p-Various)            906
MTV:      Jersey Shore (10/4; 11p-12:02a)              790
NBC:      The Voice (10/1; 8-10:01p)                     788
FOX:      Family Guy (10/7; 9-9:31p)                      766
NBC:      Sunday Night Football (10/7; 8:32-11:38p) 758
FOX:      NFL Single (10/7; 1:03p-Various)              757
DSNY*:  Austin & Ally (10/7; 8:30p)                      742
FOX:      X-Factor (10/3; 8-9p)                            684
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, October 11, 2012, 6am-6am, ranked by K2-11:
NICKELODEON° :            K2-11 871; K6-11 381; TWEENS 9-14 282
DISNEY CHANNEL:          K2-11 744; K6-11 450; TWEENS 9-14 370
CARTOON NETWORK** : K2-11 348; K6-11 207; TWEENS 9-14 215
DISNEY XD:                  K2-11 149; K6-11 114; TWEENS 9-14 108
NICKTOONS:                 K2-11   59; K6-11   38; TWEENS 9-14   42
°Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data.


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Answer to Our Last Trivia Question: Who voiced Anne Chan in the cartoon The Amazing Chan and the Chan Clan in 1972? Jodie Foster, who later was reunited with Keye Luke who voiced Charlie Chan (some claim he was the first actor of true Chinese descent to play the role) on the TV series Kung Fu. Kudos to: Tom PotterRadio Disney/NYC; Al Ovadia-Al Ovadia & Associates/Calabasas, CA; Brett Ashy-The Ashy Agency/LA.

Today’s Trivia Question: Who is the “number one super guy”? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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JOB OPENING: NAT’L SALES ACCOUNT EXEC/Adspace Digital Mall Networks/NYC: Experienced senior sales executive w/ agency/client relationships, generate/increase rev for new/existing accounts. Resumes: [email protected] (10/20)

JOB OPENING: COMMERCIAL CLEARANCE COORD/DISNEY/BURBANK: Rvw daily broadcast log. Rvw commercial/promo/synergy spots. Ensure compliance w/. TV exp needed REQ 63264 (10/20)

JOB OPENING: WRITER-PRODUCER /DISNEY CHANNEL/BURBANK: 2 yrs exp write/produce spots for broadcast/cable TV. Creative Leader. Direct field crews/talent interviews for marketing campaigns REQ 66535 (10/20)

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JOB OPENINGS: SOCIAL MEDIA CONTENT PROD/Comcast SportsNet Mid-Atl: Exp driving measured consumer engagement via dif soc med sites; BA degree; deep local sports knowledge; exceptional comm skills; exp w/ cms; Apply: (10/19)

JOB OPENING:  MANAGING EDITOR/BBCAMERICA.COM/NYC: 10yrs exp. w/5yrs as an entertainment journalist. Define & manage editorial vision. Know platforms incld. web, mobile & social media. Manage BBCA Digital budget. [email protected] (10/18)

JOB OPENING: ASSOC DIR SALES & MARKETING: Part time, small agcy/SalesRep Sell nat’l public TV shows + handle agency plan/traffic Strong sales Excellent org and admin skills Northern NJ Telecommute+1 day office [email protected] (10/18)

JOB OPENING: EXEC DIR PRODUCTION/GSN/LA: Supervise all prod of original prgrmng. 7+ yrs of studio and field exp req’d. Must be proficient in EP budgeting and cost management. Please send resumes to [email protected] (10/18)

JOB OPENING: MANAGER OF MARKETING & CLIENT SOLUTIONS/PHX AZ: Oversees the day-to-day execution and operation of a team of marketing and analytical ad professionals. 5+ yrs exp,. Apply: (Job ID 41708) (10/17)

JOB OPENING: PR MGR/Reader’s Digest/NY: Write press releases & handle media inquiries as directed. Min 5 yrs exp in the PR Promotions ind. w/ knwlg dif media platforms. Resume: [email protected] (10/17)

JOB OPENING: DIR PRICING/NY: Direct/control ad sales pricing. Create/analyze models.  Provide sales metric updates. Must be detailed/analytical/able to multi-task. Exp. in media req. Apply- [email protected] (10/17)

JOB OPENING: MKTG MGR/BONTEN MEDIA/NBC MT STATIONS: Exp Mrktg Mgr to create & lead mrktg efforts. Resp for on air & dig mktg & promotions dvlpmnt. Also budgeting, personnel & prod of stations promo announcemnts. [email protected] (10/16)

JOB OPENING: SALES PLANNER/TV Guide Network/NY: Build media plans, steward deals, assist AE in sales process, 3+ yrs agency/network exp. Competitive salary commensurate w/exp & excellent benefits program [email protected] (10/16)

JOB OPENING: VP MEDIA SALES/NYC: Utilize rsch mktg & presentation tool to position existing & new CBS TV Dist. Prgrmng to a Sr. list. Extensive exp in media sales req’d. BA deg req’d. Apply: or email [email protected] (10/16)

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SITUATION WANTED: TALENTED MIND: Smart, Attractive female, seeks opp. into what she loves – media, creating, singing, Pls contact, [email protected] (10/18)

SITUATION WANTED: DEVLPMNT PRDCR/LA BASED: Non-Scripted. Talent/Tape/Creative Pro with Solid packaging/Sales experience relationships, runs on batteries! [email protected] Sent via BlackBerry from T-Mobile (10/18)

SITUATION WANTED: SOCIAL MEDIA MGR/WEB DESIGNER: 8+ yrs exp. in .com/mobile/social. Content & Strategy. CS5 (inc. PS, IL) HTML, CSS, analytics, design, blasts & more. Solid resume & work ethic. [email protected] (10/18)

SITUATION WANTED: CHILDREN’S MEDIA position: 5+ yrs. exp. in docu. film, Sesame Workshop, Nickelodeon. Client friendly, excellent writer/editor w/ production and distribution experience. [email protected] (10/16)

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