Monday, October 11th, 2010


A New TV Channel For Kids And Families
  (((( The Hub ))))
Has Launched!

To learn how your brand can connect with kids and families, contact Brooke Goldstein, SVP Ad Sales, (212) 548-5860, [email protected] .  Visit!

Cynopsis: Kids!

Good morning. It’s Monday, October 11, 2010, and this is your first early morning Kids briefing.

Warner Bros. delivered the news on Friday that it would Harry Potter and the Deathly Hallows  Part 1 in 2D, in both conventional and Imax theaters, and not a 3D version of the movie as had been slated.  The studio plan was to convert the movie into 3D in post production for its release, but explained: “Despite everyone’s best efforts, we were unable to convert the film in its entirety and meet the highest standards of quality.  We do not want to disappoint fans who have long anticipated the conclusion of this extraordinary journey, and to that end, we are releasing our film day-and-date on November 19, 2010, as planned.”  Moving forward the studio will release Harry Potter and the Deathly Hallows  Part 2 in both 2D and 3D formats to regular and Imax theaters on July 15, 2011 as planned.  Based on fans I’ve spoken to and many comments online, it doesn’t seem like Potter fans really care much about 3D; they’re in it for the story.  What remains to be seen is if and when Warner Bros. will ever release Part 1 in 3D, perhaps there will be a special movie theater 3D event featuring Part-1 and Part-2.


  (((( The Hub ))))

Great Programs For Kids And Their Families – Just Right For Your Brand!
Family Game Night: The Game Show
The Wonder Years
Doogie Howser, M.D.
Family Ties
R.L. Stine’s The Haunting Hour: The Series

The Hub is Where Families Come Together!


Mike Myers will lend his voice to Pepe Le Pew in Warner Bros.‘ new mixed CGI/live-action feature film about the Looney Tunes’ famous scent-imental French skunk, per Vulture.


Tonight’s episode of iCarly, 8p on Nickelodeon, will feature star Miranda Cosgrove (Carly) performing Shakespeare, a song of her new album Spark’s Fly.  This marks the first time Carly sings on the show.  Additionally, the evening will include a new episode of Big Time Rush (8:30p) that will feature a music video for the new song Boyfriend, off the group’s debut CD BTR, which releases on Columbia Records today.

Cartoon Network will premiere the new mixed CG/live-action TV movie Scooby-Doo! Curse of the Lake Monster on Saturday, October 16 at 7p.  Curse of the Lake Monster includes appearances by Marion Ross (Happy Days), Nichelle Nichols (Star Trek) and Ted McGinley (Married with Children). Warner Home Video will distribute Scooby-Doo! Curse Of The Lake Monster on DVD, Blu-ray Combo Pack, OnDemand and for download in spring 2011. This new Scooby-Doo TV movie is a follow-up to last year’s Scooby-Doo! The Mystery Begins.

Heading into holiday season means the annual plays of classic animated TV specials, beginning this year with the 1966 Halloween-themed Peanuts special, It’s the Great Pumpkin, Charlie Brown, which will air Thursday, October 28, 8-9p, on ABC.  The presentation will also feature an additional Peanuts episode in which Linus runs for class president.  The special will air with Spanish audio via SAP.

Nickelodeon Sweden debuts the second season of the tween-targeted series Huset Anubis (House of Anubis) beginning today.  Additionally, licensee Svensk Filmindustri will release the first 2 DVD box sets of the series in Sweden next month.  The series, a Nickelodeon and Studio 100 co-productions, also recently debuted on Nick Denmark.


  (((( The Hub ))))

Popular TV Programs Reinvented For A New Generation Of Kids!
Strawberry Shortcake’s Berry Bitty Adventures
 Jim Henson’s Fraggle Rock
My Little Pony: Friendship is Magic
Batman Beyond
G.I. Joe Renegades (Nov ’10)
Transformers Prime (Nov ’10)
The Hub is Where Kids Come Together!


Penguin Young Readers Group and Archie Comics revealed they are partnering on a new series of new middle grade novels and humor books, featuring the Archie Comics characters, during New York Comic-Con over the weekend.  Under the Grosset & Dunlap imprint, the series are slated to launch in summer 2011, the middle grade novels will feature new stories starring Betty and Veronica, while the humor books are targeted to K7-10 and will feature Archie and Jughead.  Archie Comics recently launched the Archie Comics App, and over the summer released Life with Archie, a new full-sized magazine that follows Archie’s married lives to Betty and Veronica.

Ape Entertainment attended New York Comic-Con where they unveiled new comic book deals:

  • Ape enters into a deal with American Greetings Properties to publish comic books based on Strawberry Shortcake.  The Strawberry Shortcake comic books will be published under Ape’s all-ages imprint, Kizoic, and will be available in early 2011 with scratch and sniff covers.
  • Under a new deal with Classic Media, Ape Entertainment will re-imagine the cartoon and comic book versions of Richie Rich in a new comic series for today’s audiences. Richie Rich will still expect him to travel the world on adventures with his friends, including updated Irona and Cadbury, and he will also use his funds and character to helps people too.  The new Richie Rich comics will also be published under Ape’s Kizoic imprint and debut in early 2011.

Atlantyca Entertainment inks foreign language deals for two of book series:

  • Atlantyca enters into a deal with Spanish-language publisher Alfaguara to publish two new Code Lyoko book titles, Code Lyoko 3: The Return of the Phoenix and Code Lyoko 4: The Army of Noting, in Spanish throughout Spain and Spanish-speaking countries.  Earlier this year Alfaguara released the first two Spanish-language versions of the Cody Lyoko books.
  • Atlantyca grants Japanese publisher Gakken the Japanese-language rights to the tween-targeted Ulysses Moore mystery/adventure book series by author Pierdomenico Baccalario, which is published in Italy by Edizioni Piemme.  Gakken will release the entire six-book Ulysses Moore series in Japan beginning this month.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; October 8-10, 2010:
The Social Network (Sony/Columbia) PG-13                                  $15.5m-2 wk total $46.1m
Life as We Know It (Warner Bros.) PG-13                                     Opening Weekend $14.6m
Secretariat (Buena Vista) PG                                                       Opening Weekend $12.6m
Legend of the Guardians: The Owls of Ga’Hoole (Warner Bros.) PG $7.0m-3 wk total $39.4m
Wall Street: Money Never Sleeps (Fox) PG-13                               $4.6m-3 wk total $43.7m
Easy A (Sony/Screen Gems) PG-13                                              $4.2m-4 wk total $48.1m
You Again (Buena Vista) PG                                                         $2.5m-3 wk total $20.7m
It’s Kind of a Funny Story (Focus Features) PG-13                         Opening Weekend $2.0m
Devil (Universal) PG-13                                                               $1.8m-4 wk total $30.0m
Alpha and Omega (Lionsgate) PG                                                 $1.5m-4 wk total $21.0m
Source: Rentrak (


MTV Networks Europe (MTNVE) grows its international program sales group with two new appointments:

  • Maria Rakhmatullina-Ufland is appointed Director/International Program Sales, MTV Networks Emerging Markets.  Rakhmatullina-Ufland, who will be based in London, will oversee all sales in emerging market territories.  Most recently, she was with central and eastern European broadcaster CME Development Corporation.  Previously she worked for Screentime Partners.
  • Emmanuelle Bon is named Director/International Program Sales, MTV Networks South.  Based in Paris, Bon will be responsible for all sales in France and head the South territory sales teams.  She previously worked for Decode, Entertainment Rights, Spellbound Entertainment, Canal J and Fox Kids.


Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, October 6, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 936; K6-11 407; TWEENS 9-14 264
DISNEY CHANNEL:     K2-11 838; K6-11 478; TWEENS 9-14 383
CARTOON NETWORK: K2-11 441; K6-11 283; TWEENS 9-14 185
DISNEY XD:               K2-11 180; K6-11 130; TWEENS 9-14 102
NICKTOONS:             K2-11   87; K6-11   48; TWEENS 9-14   38
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, October 7, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 951; K6-11 416; TWEENS 9-14 278
DISNEY CHANNEL:     K2-11 852; K6-11 490; TWEENS 9-14 384
CARTOON NETWORK: K2-11 447; K6-11 269; TWEENS 9-14 187
DISNEY XD:               K2-11 118; K6-11   91; TWEENS 9-14   74
NICKTOONS:              K2-11   75; K6-11   54; TWEENS 9-14   33
Source: MTVN Research from Nielsen Media Research Data


Mornings Are For Moms And Their Preschoolers
  (((( HubBub ))))

Programming That Encourages
Exploration, Discovery And Play
The WotWots
In The Night Garden
Animal Mechanicals
Maryoku Yummy
The Adventures of Chuck & Friends
The Hub is Where Learning and Play Come Together!

Answer to Yesterday’s Trivia:
   Pete the Pelican helped keep an eye over what body of water?  CORAL KEY PARK on FLIPPER  Kudos to ….  nobody.

Today’s Trivia Question:  This Saturday morning cartoon was about a group of cows who became cowboys … well, cows who ride horses.  They also maintained law and order in their town.  What was the name of this show?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Friday Nights bring the Family Together
  (((( Family Game Night ))))
7p (et/pt) Fridays Nights

 The totally original game show where families play classic games as teams for points and prizes.  Contestants play a variety of classic Hasbro games brought to life in brand new ways, challenging both contestants and viewers with strategy, creativity and pure luck!

The Hub is Where Families and Fun Come Together!

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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The ultimate destination for kids, families and fun
  (((( ))))

A 24/7 online destination to play the best games and interact with your favorite programs! is where Community and Fun Come Together!

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: PROMOTIONS PRODUCER/MUSIC CHOICE/NY: Exp Producer/FCP Editor needed to create effective & engaging On-Air promo content. 3+ yrs network exp, preferably in Creative Services. (10/16)

JOB OPENING: EXEC DIRECTOR OF PRICING AND PLANNING/Fox Cable Networks/NY: 8+yrs Pric/Plan exp + mgmt exp. Mission critical analysis of inventory/pricing. Expert w/Ad sales systems/ Excel. Apply: , Ref FNG0000051 (10/16)

JOB OPENING: GRAPHICS OPERATOR/NESN/MA: Utilize Chyron Duet in fast-paced live studio operations to design,& implement graphics for the purpose of advancing the creativity & complexity of program graphic presentation (10/16)

JOB OPENING: COUNSEL, WE tv&WEDDING CENTRAL,RAINBOW/NY: Draft & negotiate contracts & handle diverse entertainment legal issues. Must have JD, 3+ yrs relevant inhouse and/or law firm experience. Apply: [email protected] (10/16)

JOB OPENING: DEVELOPMENT WRITER/DC:  Develop, research, and write concepts and treatments for Event Series & Specials programming to be produced by NGT.  Apply: Search job ID #4301.  EOE (10/15)

JOB OPENING: CREATIVE DIR/Discovery/NY: Lead a new in-house creative mrktg team working closely w Ad Sls, in strategy, development & execution of mrktg & ad sls presentations across all US Nets Req#2638   (10/15)

JOB OPENING: TRAFFIC COORD/20th TV/NY: Process/sched orders for Ad time in heavy deadline envir. Must be detailed, great organization & comm skills. Word/Excel a must. Full descp. & apply: Email: [email protected] (10/15)

JOB OPENING: CONTENT SOURCING DIR/NY/MTV Networks Internat’l:  Direct/mng Content Sourcing team of 8 emp + freelancers. Proj & prod mngmnt exp. Fluent English, & knwlge 1 other language. More info & apply: (10/15)

JOB OPENING:  RECEPTIONIST/ADMIN ASST/Lunchbox Agency/Culver City: Full service agency seeking entry level Receptionist/Administrative Assistant. See full posting at Send cover letter & resume to [email protected] (10/15)

JOB OPENING: RESEARCH ANALYST/Dallas: Resp for mkt/client projects, data verif, dvlp systems. Prof. media knowledge (Nielsen, Claritas, etc.) [email protected] (10/14)

JOB OPENING: DIRECTOR OF MKTG/Dailymotion/NYC: Savvy digital marketing expert w/5-6 yrs exp needed to spearhead mktg efforts, drive audience development for leading online video site. Email resume to [email protected] (10/14)

JOB OPENING: ACCT MGR/Dailymotion/NYC:  Mng post-sales process to drive addit’l rev & overachieve on team goals. 3-5 yrs exp. online media sales/ 2+ yrs as Acct Mgr req.  Leading online video site.  Res: [email protected] (10/14)

JOB OPENING: SALES ADMIN & FINANCE MGR/Dailymotion/NY:  Provide analyses of key sales metrics/KPIs, month closes & rev share reports. 2-3 yrs finan’l  analysis/reporting exp. online media pref’d. Res: [email protected] (10/14)

JOB OPENING: DIR SALES MKTG/Dailymotion/NY:  Creative thinker w/ knwlg customized online media mktg campaigns to create ideas for pre-sales process. 6-8 yrs exp w/ 4-5+ yrs Sales Dev/Sales Mktg.  Res: [email protected] (10/14)

JOB OPENINGNickelodeon/ SR RESCH ANALYST: 2 yrs TV ratings resrch; comp Nielsen (Startrak, NPower, MarketBreaks); adv Excel.Str analy sk; knwlge TV ind/Nielsen ratings/media math. Apply EOE/M/F/D/AAP (10/13)

JOB OPENINGDIR, PRICING & PLANNING/Sprout/NY: 7+ yrs exp w/strong analytical skills; strategic thinker. Resp; managing pricing, stewardship, revenue analysis, inventory mgmt.|278 (10/13)

JOB OPENINGDIRECTOR OF RESEARCH/National Geographic Channel/DC: 8+yrs TV /other media rsrch. Expertise in Nielsen, MRI, Simmons & primary/sec research. Programming/Mktg focused. Apply:, FNG0000024 (10/13)

JOB OPENINGEXECUTIVE /TV Guide Online/NY: AE w/ 5+ yrs digital ad sales exp a must. Multi-platform sales exp preferred. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (10/13)

JOB OPENINGSALES ACCT DIR/CHICAGO: Seasoned Account Exec/Dir to work with established alternative digital advertising company. 5+ years in media sales, established agency relationships a must. Apply to [email protected] (10/13)

JOB OPENINGSTORY PRODUCERS/NYC: 5yrs+ exp in reality. Bal logistics of shooting w/creative storytelling.Strong writer, value rsrch a must. Wrangle talent & tackle any prod challenge. Dir. exp a +. Res: [email protected] (10/13)

JOB OPENING: ACCOUNT DIRECTOR LOGO AD SALES/NYC: 7+yrs TV ad sales exp. Oversee sales efforts and team. Major agency exp. Understanding & appreciation for LOGO content. Apply (10/12)

JOB OPENING: AFFILIATE SALES DATA COORDINATOR/WGNA/NYC: Maintain, mng & organize affil sales database. Assist w/ implementation of new and ongoing sales mktg prgrms & spec projects. More info and apply: (10/12)

JOB OPENING: DIR BASIC CBL SLS ADMIN/20th TV/LA: 2+yrs TV, Pay or Cable exp. Resp. for documenting and system input of all cable deals. Also resp. for legal rights and clearances. BA &/or Lgl exp. req. Resumes: [email protected] (10/12)


Weekends Are For Families
  (((( The Hub’s Family Movie ))))
Friday, Saturday and Sunday Nights

Favorite Movies that Bring the Family Together
Jim Henson’s The Muppets Take Manhattan
Garfield: The Movie
Mr. Mom
The Three Amigos 
… and more!
The Hub is where Laughter and Families Come Together!

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY:  PR INTERN/THE JIM HENSON COMPANY/L.A:   Assist with press releases, pitches, character appearances & marketing initiative support of our licensing & consumer products business. Send resumes [email protected] (10/13)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: PUBLIC RELATIONS MANAGER Accredited, award-winning PR professional w/ 7 yrs exp. Successful track record in managing integrated marketing campaigns. Seeking communications mgr position. Contact: [email protected] (10/16)

SITUATION WANTED:  MEDIA SALES EXECUTIVE with 10 yrs exp. and proven revenue growth track record seeks sales position in the field of media sales (TV/DVD), merch licensing,or online ad sales.Contact: [email protected] (10/15)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (10/14)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project.  [email protected] (10/14)

SITUATION WANTED: POWERHOUSE SALES in MEDIA, TV & FILM.(NY) 7+ years of Domestic and International in FILM & TV SALES very successful at MIPCOM, MIPTV an “outside the box” approach generating new clients, email [email protected] (10/14)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (10/13)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development. True Closer!!!!! [email protected] (10/13)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats. Accurate budgets, Reasonable rates, fast turn around Email: [email protected] (10/12)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
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Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

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