A CYNOPSIS MESSAGE FROM SUNDANCE CHANNEL

Cynopsis: DIGITAL

11/30/09

Good morning, it’s Monday, November 30, 2009, and this is your first early morning digital briefing.

With consumers growing more and more weary of fighting the crowds on Black Friday, online sales spiked considerably this year both in terms of traffic and amount spent. The average online order on Black Friday jumped to $170.19, an increase of 35%, thanks to aggressive online and email promotions, according to Coremetrics. The number of items per order jumped as well by 18% to 5.4, while the % of sessions that yielded completed orders also increased 29% to 4.5%. Online retail Black Friday sales reached $3 billion in total according to Retail Decisions, up on last year by a staggering 52%. Spending peaked at $183 million/hour between the hours of 12 and 1pm on Friday. Black Friday sales were up by 4% this year across the top 500 retail sites in the U.S., reports Hitwise, with Amazon.com again top of the heap receiving 13.55 % of  U.S. visits. Activity on social networking sites such as Facebook and Twitter spiked across the holiday weekend as shoppers shared info on where to find the best bargains.
 

 
Facebook implemented a new dual class stock structure to insure that its founder Mark Zuckerberg retains tight control of the company, per the WSJ, kicking off rumors of an impending initial public offering. Facebook will convert existing holdings to Class B stock, which carry 10 times the voting power of Class A stock.
 
Next New Networks is hoping that YouTube’s new Autoshare feature, which allows users to instantly publish comments, likes or favorites to their Facebook, Twitter or Google Reader pages, will help it gather more video views. NNN’s Lady Gaga/Lord Gaga’s parody video amassed 200,000 views during its first 24-hours thanks to social sharing, cracking the site’s top 10 for the day.
 
NATPE is staging a free event on Wed. evening from 6-8 pm on Dec. 2 at the Writer’s Boot Camp offices at Bergamot Station in Santa Monica, gathering experts such as Jonathan Small, Editorial Director of Break Media and Brady Brim-DeForest, Co-Founder of Tubefilter, to discuss how to budget, produce and monetize projects on the web. Stickam is also streaming the event live.
 

 
Tremor Media ranked as the #1 video ad network with a potential reach of 75 million viewers, or 45% of the total viewing audience, according to ComScore. YuMe Video Network ranked second with a potential reach of 68 million viewers, followed by Broadband Enterprises (BBE) with 67 million viewers and SpotXchange with 59.4 million. The top video ad networks in terms of actual reach were BrightRoll (16.5% penetration), Tremor Media (15.5%) and BBE (13.6%). Lower video CPMs are helping to expand these video ad networks’ reach and encouraging more advertisers to dip their toes into the medium.
 
Top U.S. Online Video Ad Networks by Potential Unique Viewers – Oct. 2009
Property                       Unique Viewers (000)     Viewer Penetration
Total Int. Total Audience              167,231                          100.0
Tremor Media                              75,201                           45.0
YuMe Video Network                    67,527                           40.4
BBE                                            66,924                           40.0
SpotXchange Video Ad Network    59,450                           35.5
BrightRoll Video Network             53,499                            32.0
Break Media Video Ad Network     51,323                           30.7
Advertising.com Video Network    49,272                           29.5
ScanScout Network                     48,710                           29.1
TidalTV                                       37,380                          22.4
Digital Broadcasting Group (DBG) 26,098                          15.6
Source: comScore Video Metrix
 
Encouraged by the growing mobile ad market, Microsoft introduced a new mobile ad program to distribute display ads across its own mobile sites. Marketplaces for Ringtones has already launched with additional ones forthcoming including Holiday Shopping, Mobile Games and Wallpapers. The company says campaign click-through rates (CTR) are currently running in excess of 20% on Marketplace for Ringtones – 5 times the average CTR for a mobile search campaign.
 

 
It costs a lot of dough to launch a 4G wireless network. Clearwire announced it has secured yet another round of debt financing of $920 million, bringing the total it has raised in the past few weeks (both equity and net debt) to $2.8 billion. The company said earlier this year that it needed an additional $2 to $2.3 billion to ensure that its network could reach a minimum of 120 million people by the end of 2010.
 
Though his private investment company Illyria, Lachlan Murdoch has sold half of his non-voting stake in News Corp. for $27.6 million to fund the purchase of a 50% stake in the Daily Mail General Trust’s DMG Radio network. Mr Murdoch is believed to be interested in pursuing interactive and online opportunities available to digital broadcasters.
 
Following a quiet launch in China, Apple released a version of the iPhone for the South Korean market over the weekend to some pent up demand and significantly more fanfare. (The AP is reporting 65,000 pre-orders.) The move has already spurred some smartphone discounting from Samsung and LG.
 

 
Top U.S. Online Video Content Properties by Videos Viewed ­- Oct. 2009
Property                         Videos (000)        Share (%) of Videos
Total Int. Total Audience   27,942,066                100.0
Google Sites                    10,524,187                 37.7
Hulu                                    855,559                   3.1
Microsoft Sites                     450,957                   1.6
Fox Interactive Media           446,396                   1.6
Viacom Digital                     407,205                   1.5
Yahoo! Sites                        338,035                   1.2
Turner Network                   288,070                   1.0
CBS Interactive                    255,124                  0.9
Facebook.com                      245,422                  0.9
ABC Television                     203,512                   0.7
Source: comScore Video Metrix, Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
 
Top U.S. Online Video Content Properties* by Unique Viewers – ­Oct. 2009
Property                  Unique Viewers (000)      Average Videos per Viewer
Total Int. Total Audience    167,231                           167.1
Google Sites                     126,103                            83.5
Fox Interactive Media          53,410                              8.4
Yahoo! Sites                       50,061                              6.8
CBS Interactive                  43,658                              5.8
Hulu                                  42,464                            20.1
Facebook.com                    41,155                              6.0
Microsoft Sites                    40,692                            11.1
Viacom Digital                     39,509                           10.3
NBC Universal                     29,876                             6.4
AOL LLC                              25,936                            6.5
Source: comScore Video Metrix, Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
 

 
Live video platform UStream launched a new video viewing app for Google’s Android operating system, enabling viewing of any Ustream show on WiFi or 3G. It is the company’s second app for the Android platform – the Ustream Android Broadcaster enables users to stream live from their phones via 3G or WiFi.
 
Popular TV listings iPhone app iTV released, then promptly yanked, an update showcasing new social features, including the ability to see what the iTV community is currently watching and the ability to share videos and program favorites on social networks with friends. The company says a few users were experiencing system errors but that a fix would be available soon.
 

A CYNOPSIS MESSAGE FROM IAB

IAB Professional Development – Fall Classes Open

Leveraging the expertise of our members, the IAB delivers cutting-edge training on the latest tools, techniques and best practices in interactive advertising. Each low-cost, high-output module gives marketers, agencies and publishers the skills they need to succeed in the rapidly changing digital landscape.

Classes are led by industry leaders such as Microsoft, AOL, Yahoo!, Nielsen, comScore, Q Interactive, Audience Science and more. For more info:  www.iab.net/professional_development .

 
Hulu racked up phenomenal gains in traffic and views during October, thanks to new fall programming and the addition of new partner ABC’s popular shows, according to comScore Video Metrix. Hulu served a total of 856 million video streams during the month – up from 583 million in September, while uniques spiked about 10% to 42.5 million. Minutes per viewer, an important engagement metric, were also up from 92 minutes last month to 123 minutes in Oct. It’s safe to say that the still controversial site has reached a crucial mass in terms of usage. Meanwhile demand for advertising on the portal appears healthy, with AdAge reporting that Hulu is close to selling out its inventory for Q4. The News Corp., NBCU, ABC joint venture has been able to command impressive CPMs and to monetize long tail, back catalogue content better than anyone online. (Where else would you look for Adam Sandler’s Thanksgiving Song?) However, the problem with online premium video continues to be a lack of inventory to sell; most hour-long programs include just 4-5 single commercial breaks. It will be interesting to see what direction Hulu heads in during the new year to squeeze more revenue out of the platform. No one remedy will likely fit the bill, so look for a combination of new ad products and subscription options.
 
Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital
11.30.09

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A CYNOPSIS MESSAGE

Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: SR ACCT EXEC/ElectricArtists/NY: Online mktg, PR, social media & promo initiatives. Expert ideation & project mgt 5-8+ yrs mktg, project mgt, PR. Online media, TV, or major consum brand. [email protected] (12/5)

JOB OPENING: RESEARCH ANALYST/ION/NY: Entry level, Nielsen/MRI, quantitative analysis exp required, College Degree req’d, Business Degree a +, proficient in MS Office. Apply to [email protected] (12/5)

JOB OPENING:  FREELANCE MARKETING/RETAIL MANAGER/ Nickelodeon Publishing/NYC. 3+yrs Marketing exp, Retail or publishing exp A+, Knowledge of Children’s publishing A+, Strong Org Skills EOE/M/F/D/AAP. Resumes to [email protected] (12/5)

JOB OPENING: MGR, RESEARCH/ANALYTICS/Hulu/LA: 5+ yrs media/mktg rsrch exp. Strong analytical/data interpretation/preso skills. Nielsen/comScore systems and proj. mgmt exp. req’d. Job description. EOE.  Send resumes: hulu.com (12/4)

JOB OPENING: NEWS SERVICES SALES:  National distributor seeking experienced station sales representative to sell news services. Candidate must have local news and syndication sales experience. [email protected] (12/3)

JOB OPENING: SALES SERVICE EXEC/National Football League/NY: Work closely with the Acct Exec selling and servicing new and existing national & corp sponsorships to direct clients & advertising agencies. Apply@ www.nfl.apply2jobs.com (12/3)

JOB OPENING: ACCT EXEC/NFL/NY: Exp’d media sales professional to provide mktg/media solutions to new & existing nat’l advrtsrs. Pckg/sell media across NFL.com & NFL Wireless. Work w/ TV sales team. Apply@ www.nfl.apply2jobs.com (12/3)

JOB OPENING:  ADV PLATFORM SALES MGR/NY/Cablevision: Exp’d Sales Prof to drive ad rev. & new biz.Excel rels w/ media clients & proven sales record. www.cablevision.jobs ref#9563BR (12/3)

JOB OPENING: PREDITOR: LI based media co seeks Preditor with extensive promo exp within the cable/network news, sports or music arena. Must be a Final Cut Pro MASTER. Send resume and link to your reel to: [email protected] (12/2)

JOB OPENING: DIR PROMOTIONS/GSN/Santa Monica: Exp in TV/media  securing partnerships and promotions, strategy planning and executing cross platform initiatives. Email Res & CL to [email protected] (12/2)

JOB OPENING: ART DIRECTOR/truTv/NYC:  5yrs in tv/cable ntwk. Design & A/D projects for on-air, originals, & ad sales promos. Well versed in broadcast design & mng a team & agencies. Resume: [email protected] (12/1)

JOB OPENING: AFFILIATE MRKTG, INTEGRATED SOLUTIONS MGR/Univision/NYC:  Develop/Execute distributor marketing and media partnerships/exp in media and consumer marketing/Spanish fluent a plus. EOE Send resumes: [email protected] (12/1)

JOB OPENING:  AFFL MRKTG, MRKTG COORD/Univision/NYC: Provide admin, creative & campaign Dept support: Arrange mtgs, process T&E, invoices, billing. Maintain website & shared drive. EOE Send resumes to: [email protected] (12/1)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: NYC Boutique TV Syndication Co. seeks diligent undergrad to assist in daily operations. Duties include creation of mktg/promo materials,contracts, etc. MS Office & strong comm skill required. Email [email protected] (12/5)

SPRING INTERNSHIP CREDITS ONLY: MARKETING INTERN/truTV, NY: Support marketing department (consumer, affiliate, & ad sales). Majors: Comm., Mktg, Adv. Skills: Writing, Computer, Phone, Rsrch. Apply Online: www.turnerjobs.com – Requisition # 107860BR (12/5)

SPRING INTERNSHIP CREDITS ONLY:  Electric   MKTG INTERN:Research, analytical reporting, admin tasks. Excel, PPT & Twitter-savvy. Undergrad,3 days per week. Reply: [email protected]   w/ res/cover   (12/4)

SPRING INTERNSHIP CREDITS ONLY:EVENT PROD/MGMNT: Small Elite Event Co. NYC; Needs energetic person;Exc organizational/computer skills,admin support; Flex sched 2/3 days/wk. JR/SR. [email protected] (12/2)

SPRING INTERNSHIP CREDITS ONLY:  TV/Film Development: Superb Entertainment/NBC Universal: looking for an excellent writer to provide administrative support and also contribute to projects as its a small company 2-3 days a week [email protected] (12/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  TRAFFIC MANAGER with 13 years exp seeks position in Radio/TV/Online or traffic software in NY/NJ. [email protected] (12/5)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (12/5)

SITUATION WANTED: MARKETING POSITION: 10+ years of account management experience. Trustworthy, intelligent and hardworking. Email me for a resume: [email protected] (12/5)

SITUATION WANTED: Available LOGGER seeking transcription work. Can transcribe interviews, B-roll and various types of footage. Onsite or Virtual. Email: [email protected] (12/3)

SITUATION WANTED: PERSONAL ASSISTANT POSITION. Organized, diligent, and reliable with background in writing, PR, event planning, and Web management. English/French fluent w/ written comprehension of Dutch. Contact: [email protected] (12/2)

SITUATION WANTED:  DESIGN, ILLUSTRATION & ART DIRECTION (NYC):   20 years experience working concept through completion. Portfolio: www.baerdavis.com Email: [email protected] (12/2)

SITUATION WANTED:  SCRIPT DOCTOR/PROD w/ 16 yrs as Brdcst exec can consult/edit/polish your TV/film/web pitch/bible/screenplay. Credits inc. DeGrassi, DaVinci, Dragon Boys. Exp w/ convergence models No freebies. Contact: [email protected] (12/1)

SITUATION WANTED: Productions requiring an experienced composer for high energy/high impact movie trailers. Compensation negotiable based on project. Visit www.BenKopec.com for credits & reel or e-mail me: [email protected] (12/1)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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