Monday, November 29th, 2010


…….. The Hub is Transforming TV for Kids & Families!……..

 A 5-Part Television Event, TONIGHT @ 6pm ET/ 3pm PT

The battle begins with a behind the scenes look at the making of TRANSFORMERS PRIME followed by the start of the 5-Part Mini-Series, Darkness Rising.  Only on The Hub!
Check out for more!

To learn how The Hub can transform your brand, contact Brooke Goldstein, SVP Ad Sales, (212) 548-5860, [email protected]


Cynopsis: Kids!

Good morning. It’s Thursday, November 29, 2010, and this is your first early morning Kids briefing.

Oni Press and Wildbrain Entertainment team up to introduce a line of Yo Gabba Gabba! Board Comics! this month.  Targeted to preschoolers, the board book meets comic books are designed to introduce young fans to the world of comic books.  The first two titles in the series are Yo Gabba Gabba!: Gabba Ball and Yo Gabba Gabba!: Goodnight Gabbaland.  Each Board Comic (traditional 10 inches by six inches) is comprised of 16 pages ($7.99).


Kimberley Walsh, one of the members of the British gal group Girls Aloud, joins the cast of the 3D Horrid Henry: The Movie, per Variety.  The Vertigo Films and Novel Entertainment movie already features a cast headed by Anjelica Huston and Richard E. Grant, as well as featuring Rebecca Front, Parminder Nagra, Noel Fielding, Mathew Horne, Prunella Scales and Jo Brand.  Walsh will make a cameo as Henry’s cousin Prissy Polly.  Based on Francesca Simon’s Horrid Henry books, Horrid Henry: The Movie is slated for a summer 2011 release.  Co-funded by the UK Film Council, Prescience and Aegis Film Fund, the movie will be distributed by Vertigo Films in the UK.


MTV Networks International inks further Nickelodeon TV programming blocks with broadcasters around the world.

  • In Latin America: free-to-air broadcaster TV Hondurena (Honduras) picks up a new block featuring Nickelodeon programming including iCarly and Penguins of Madagascar; Antena Latina (Dominican Republic) signs on fro a block featuring Back at the Barnyard, Big Time Rush, iCarly, Drake & Josh (seasons 1-4), Fairly OddParents, Penguins of Madagascar, and renews its deal for Dora the Explorer; Teleamazonas (Ecuador) takes a Nick block with featuring programs such as Back at the Barnyard, Big Time Rush, new episodes and renewals for Fairly OddParents, Fanboy & Chum Chum, iCarly, The Mighty B! (season 1), Penguins of Madagascar, True Jackson, VP, and Ni-Hao Kai Lan, with other renewal deals for Avatar  The Last Airbender, All Grown Up and Unfabulous; terrestrial and cable broadcaster Venevision (Venezuela) renews its branded programming block, which features Back to the Barnyard, Big Time Rush, Fairly OddParents, Fanboy & Chum Chum, iCarly, SpongeBob SquarePants, Penguins of Madagascar, Tak and the Power of Juju, The Mighty B! and True Jackson, VP.
  • New Emerging Markets: free-to-air broadcaster STB/QTV (Ukraine) signs on for a Nickelodeon programming blocks; cable and satellite channel Balapan (Kazakhstan) picks up a preschool block featuring Dora the Explorer, Go!, Diego, Go! and Ni-Hao Kai Lan.
  • In Asia Pacific: multimedia broadcaster ABS-CBN (Philippines) picks up Nickelodeon blocks; meanwhile Studio 23 (Philippines) has signed an MTV Block.

DHX Media signs a range of broadcast and home entertainment agreements for its preschool programs across Asia, ahead of ATF (Asia Television Forum) next month in Singapore.

  • Astro acquires the exclusive rights to the preschool series Super Why (65×22) and Franny’s Feet (52×22) for Malaysia and Brunei, while InnoForm Media picks up the Super Why home video rights for the same territory, as Media Link takes home video rights in Thailand.
  • JCG (Korea) takes the VOD rights for Franny’s Feet and Super Why!  Tarra Group Indonesia picks up the home video rights for Franny’s Feet and further episodes of Cbeebies’ Grandpa in My Pocket.


DC Entertainment enters into a publishing deal with UK-based Alligator Books for the animated TV series Batman The Brave and The Bold.  Under the deal, Alligator will create a line of Batman The Brave and The Bold activity pads, sicker books and coloring books for release in the UK.  The line will launch at Spring Fair in February 2011.

Nickelodeon Consumer Products International (NCPI) completes deals for Dora the Explorer and SpongeBob SquarePants across Iberia.

  • New NCPI deals specifically for Spain include: Regal Arts signs on to create SpongeBob SquarePants based wood products, including boxes, chests, pencil holders, photo frames and clocks; Artesania Cerda inks a deal for Dora the Explorer and SpongeBob for a range of fashion and accessories, including bags, belts, caps, gloves, scarves, sunglasses, umbrellas and raincoats; Bernada becomes a footwear licensee for a line of SpongeBob SquarePants trainers and sports shoes; United Labels Iberica completes a deal for SpongeBob SquarePants products including board games, garden accessories, tin ware, wallets, purses and toys; BYC Corona will launch SpongeBob SquarePants car booster seats and car chairs; NCPI inks deals with Exit Toys and Games to produce a sticker pack, while Ingo Devices signs on for a digital camera promotion in conjunction with El Pais and department store group, El Corte Ingles; Bresson Internacional, a houseware, kitchenware and baby product licensee, completes deals covering both Dora and SpongeBob.
  • NCPI deals covering Spain and Portugal: for SpongeBob SquarePants, Lugar Diffusion will create hair and fashion accessories; Editorial Everest completes a publishing deal for coloring, activity, story and chapter books, as well as sound books, which are exclusive to Carrefour Spain in November; Surplastik inks a Dora the Explorer deal for bath sponges
  • Deals for SpongeBob SquarePants in Spain, Portugal and Andorra: Rusque signs on to offer SpongeBob branded umbrellas; Vidal also joins for SpongeBob wet wipes.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; November 26-28, 2010:
Harry Potter and the Deathly Hallows Part 1 (Warner Bros.) PG-13 $50.3m-2 wk total $220.4m
Tangled (Buena Vista) PG                                                           $49.1m-1 wk total $69.0m
Megamind (Paramount (DreamWorks)) PG                                   $12.9m-4 wk total $130.5m
Burlesque (Sony/Screen Gems) PG-13                                         $11.8m-1 wk total $17.2m
Unstoppable (Fox) PG-13                                                            $11.8m-3 wk total $60.7m
The Next Three Days (Lionsgate) PG-13                                       $4.8m-2 wk total $14.6m
Morning Glory (Paramount) PG-13                                               $4.0m-3 wk total $26.5m
Fair Game (2010) (Summit Entertainment) PG-13                        $1.6m-4 wk total $6.0m
Red (Summit Entertainment) PG-13                                            $1.4m-7 wk total $86.1m
Skyline (Universal) PG-13                                                           $1.1m-3 wk total $20.2m
Source: Rentrak ( )

Talent Call: India’s DQ Entertainment (DQE) is looking for kids with talents in creative writing and cinematography for its DQ Powerkidz story and script writing competition in India.  The winning entry will be produced as a short film by DQE.  Further information about entries and the process can be found at .

Answer to Yesterday’s Trivia:   In Disney’s ‘Bear In The Big Blue House’, what are Pip and Pop?  THEY ARE OTTERS WHO LOVE CLAMS  Kudos to: Monica Karloczy/NY; Danielle Larson-Hasbro/Pawtucket; Mara Anastas-Simon & Schuster/NY; Pat Brady-CESD/LA;

Today’s Trivia Question:  Allstar and Casey lived underwater in what land?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
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ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: DIR MKTG PARTNERSHIPS/Food Network/Cooking Channel/ NY. Oversee creation & execution of partnerships. 7-10 yrs exp integrated and/or partnership mktg for a media/cable/entertainment brand req’d. (12/3)

JOB OPENING: DIR, NEW BUS. & INTEGRATED MKTG/FOOD NETWK & COOKING CH/NY: Resp for mngmnt of Networks’ brand, talent & prgrmng representation. Undergrad degree req’d w/ 6-8 yrs ent and/or new bus. mktg exp. (12/3)

JOB OPENING: VP MEDIA RELS/KIDS/LA: Min 10 yrs leadership/strategic mgmt of comms; Disney Chanl, Kids TV progming. Exec/dir media rels activities. Must have establ press/key media contacts. Apply: Req 272115 (12/3)

JOB OPENING: MGR  DIGITAL RSRCH/DISNEY/CA: min 4 yrs exp in new media rsrch, exp in comScore, Omniture, web traff, quan analys, strong analytical & written skills. Apply at: (ID250326) (12/3)

JOB OPENING: SALES ASST/ION Media Networks/Burbank, CA: Seeks Asst for nat’l longform sales. Provide general admin support to Acct Execs, deg preferred. Full ad: EOE (12/3)

JOB OPENING: AD SALES MKTG MGR/DISH Network/NY: Dev/create ad sales mktg materials across entire portfolio incl Adv TV. Resp for ad sales brand messaging. 5+ yrs ad sales mktg/related exp. Res to: [email protected] (12/3)

JOB OPENING: SALES PLANNER/DISH Network/NY: BA pref. 3+ yrs exp in advertising/buying/planning. Knowledge/exp in broadcast/cable TV Ent. industry a +. Proficient in MS Office. Res to: [email protected] (12/3)

JOB OPENING: P&I ANALYST/DISH Network/NY: BA pref. 2+ yrs exp in inventory/planning/research. Knowledge/exp in broadcast/cable TV Ent. industry a +. Proficient in MS Office. Click here to apply.  (12/3)

JOB OPENING: VP, DIGITAL AD SALES/WFN/Denver: Manage digital sales efforts for World Fishing Network in US and Canada. Bachelor’s + 6-8 yrs in TV/Sales. Apply to: [email protected] (12/3)

JOB OPENING: DIR CORP COMMUNICATIONS/RAINBOW-NATL TRADE PR/NY: 7+yr publicity exp in Cble indstry. Creative w/ strg writing, ppl & projct mgmt skils. Must have Trde/Biz/Media contcts. Rez to: [email protected] (12/2)

JOB OPENING: SALES PLANNER/LIBERMAN BROADCASTING (ESTRELLA TV)/NY: 3+ years experience with network sales planning, Dealmaker, building proposals, maintenance, stewardship, and revenue analysis. [email protected] (12/1)

JOB OPENING: AE /Burbank, CA/ION: Sell national half-hour time, 2-3 yrs TV/Cable/DR exp, Outlook/Excel/Word/PP, must have reliable transportation. Submit resume w/salary to [email protected]. EOE (12/1)

JOB OPENING: ACCOUNT EXECUTIVE AD SALES/NYC/REELZCHANNEL: 3+ yrs media ad sales exp. Exp cable, network, online, mp biz, strat integ mktg solu. Resp for ad sales & sales activity of EC ofc. Send res: [email protected]   (12/1)

JOB OPENING: Sr RESEARCHER IFC/SUN/NYC: 3+yr ad sales resrch exp w/Cble/Brdcast indstry. Desgn/prep presntations, enhce sales/prgm effrt. MRI/Simmons/Omniture/Comscore/BrgtCove/NielsenTolbx/AdViews/Arianna. [email protected] (12/1)

JOB OPENING:  MGR, PROGRAM RESEARCH/Oxygen/ NYC:  Min 4 yrs exp in media research. Supports mgmt, programming, development, scheduling, press/publicity, marketing & pricing/finance. Apply@ (Job #1282882) (11/30)

JOB OPENING: FREELANCE P.A-ON-AIR PROMO/ABC/LA:Update status sheets/screen shows/pull shots for VOD. Bach deg/int. in TV mktg/promos req. Excellent org & comm skills. Final cut pro a +. Resumes: [email protected] (11/30)

JOB OPENING:  MGR, CONSUMER INSIGHT DIGITAL/WWE/Stamford, CT: 4+ yrs exp media research; exp w/ with Omniture Site Catalyst & Search Center, HitWise, comScore Media/Plan Metrix, and Forrester required. Apply: (11/30)

JOB OPENING:   DIRECTOR INTERACTIVE ADVERTISING/Newsday/NY: 7+yrs adv sales exp driving sales/strategy w/in dig. media space. Exp selling to Nat’l & Local accts/agencies & staff mgt req’d. Email resumes to: [email protected] (11/30)

JOB OPENING:  RSRCH MGR/NFL/NY: Mng and  support design & execution of primary and secondary rsrch relating to NFL fan & brand.  4-7 yrs of mkt rsrch exp.  More info/apply: NFL – Research Manager Position (11/30)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDITS ONLY: NYC production co. seeks SOCIAL MEDIA EXPERT. Grow web presence for popular YouTube act prepping TV network pitch. Intern starts ASAP. Res/Cov Ltr to [email protected] (12/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  SALES CLOSER in TV, FILM & NEW MEDIA 6+ years International experience in Film & TV sales, a true closer w/ strong sales record and solid management skills. email [email protected] (11/30)

SITUATION WANTED: PRIME TIME EMMY DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (11/30)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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