Cynopsis: Kids!
11/28/11

Good morning. It’s Monday, November 28, 2011, and this your first early morning briefing.

Cynopsis: Kids! presents a new A Few Questions For…

Answering a few of our questions this week is Armie Carabet, the Founder, Director and CEO of ClickN Kids.  ClickN Kids creates and offers kid-targeted educational, interactive phonics and spelling programs that are designed for both individual and in-school use.  A businessman, Carabet previously was Co-Founder of TyRyMow Affiliated Holdings, and a former partner and Marketing Director of Norman International Inc.

You had been a successful entrepreneur and in 2003 you and Alan Scalone, a software engineer, founded ClickN Kids.  The two of you then teamed up with research professor Dr. J. Ron Nelson.  At what point did you or the three of you figure out that you wanted to create educational software? (Were there any personal reasons that you went in this direction?)

Our original idea was to open up brick and mortar pre-schools utilizing Dr. Nelson’s curriculum. The idea was that we could still offer the type of developmental activities parents expect in preschools. Our idea was to include the added benefit that we knew young children were capable of more and we would expose these fresh young minds to more learning opportunities than most similar facilities.

During this time, the internet came to be revolutionizing so many different ways business was being done. Still in its infancy, we recognized that using the internet would allow us to share Dr. Nelson’s instructional design with parents and schools everywhere more cost effectively for both the end user and for us as a business.

After the creation of ClickN READ Phonics in 2004, the challenge was that no one had ever really used online software and most people were still used to buying CD ROM products. Another issue was that most of the country, and the world for that matter, still used dial up to access the internet. We were ahead of our time, but we knew online delivered software was the wave of the future, and from day one, ClickN KIDS was created as an online early learning content development and marketing company.

How did you discover that kids learn to read well when a program/game features known characters?

Dr. Nelson is a nationally recognized research professor who has made his career in researching and understanding how children learn. As one of the leading experts in this field, Dr. Nelson is an expert in instructional design. He has also aligned his work with the national standards, as well as the core curriculums used in schools, thus allowing our programs to be adopted in all US schools.

That said, there is no secret that if you make things fun and interactive, people of all ages will be more engaged by the project.  In our case, using fun for teaching is nothing new.  We proved for years that our lesser known cartoon characters were very effective in teaching reading.  There was no doubt in our minds that the use of world famous characters that parents and kids both love, would make a very successful recipe for a teaching tool. We were right!

How difficult was it to convince Warner Bros. to enter into a licensing deal to feature their famous Looney Tunes characters in ClickN Kids? I mean, do you just pick the phone and say “hey we’ve got this great program and the Tasmanian Devil would be a perfect fit?”

My wife has been in the licensing business for over 20 years.  As such, I was familiar with the industry.  Further, it turned out, through her many years in that business, a close friend of hers had recently been hired by Warner Bros. to facilitate new business initiatives. As a result of this relationship, we were introduced to the publishing division of Warner Bros. Consumer Products where they took an immediate interest in ClickN KIDS.  So, in a sense, it all started with a simple phone call, but in reality, it was very complex. That said, it took seventeen months from our first meeting with Warner Bros. until we consummated our deal for the rights to use their properties within our online educational software.

What was it like working with such a classic property as the Looney Tunes?  Fans can be so critical of adaptations and other uses of famous properties, particularly in animation.  How did you and Warner Bros. put the right team together to come out with the product we see today?

First of all, I grew up as a HUGE fan of Looney Tunes. Having watched them all the time, I was no doubt emotional about the characters to begin with. For years even before working with Warner Bros., I had an animation cell of Bugs, Daffy, Tweety and the gang hanging above my desk.  Perhaps it was meant to be and I just didn’t know it at the time.

Not only were we granted the rare opportunity to be a Looney Tunes licensee, but we were now going to build brand new, never before seen Looney Tunes cartoons.  A tremendous honor to say the least.

Another very exciting piece is that we created a brand new character that interacts with the Looney Tunes characters. His name is Professor Wizbot.  He is a really cute robot character that is the onscreen teacher who actually delivers all of the lessons.  The icing on the cake, at least for me, is that since I do the voice of Professor Wizbot, it’s almost like I get to be in a Looney Tunes cartoon with my childhood favorites… how cool is that!

As you can imagine, creating new cartoons with such iconic figures as the Looney Tunes created quite a challenge. We literally started from scratch as Warner Bros. did not have adequate content that had been created specifically for use online. After hiring a writer who had extensive Looney Tunes experience, we came up with the premises for scripts, then wrote the scripts, hired the approved voice talent, recorded and edited all voice work. Simultaneously, we created storyboards, created all the new animation libraries, drew new backgrounds and props and then turned all of that into a series of 5-7 minute episodes that exist only within our program.  Furthermore, we also did the sound effects and musical compositions making this a full production environment.

Accomplishing all this could not have happened without having extraordinary talent. We have been blessed with amazing talent at all levels.  From our Project Manager, to our Animation Director, to our animators, writers, designers, artists and composers, we are so lucky to have some of the best talent available today.

With tremendous support and guidance from Warner Bros. we were able to create a series of new Looney Tunes cartoons that stay true to their roots.  Not only are the graphics exactly the way the customer would expect, the story lines and character personalities are all carefully preserved. Warner Bros. is very particular about the use of these characters and would not let us go to market if we strayed from the classic Looney Tunes look and feel.

Where does Prof. Wizbot come from? Do you plan to develop him into other arenas like a TV series or webisodes?

Professor Wizbot came to life out of necessity. When speaking with Warner Bros. about our program, we shared with them that due to all of the Looney Tunes characters having some sort of speech challenge, i.e. a lisp, rolling “r”s, accent from the Bronx etc., none of those characters could teach phonics. Additionally Warner Bros. did not want any of the Looney Tunes to be anything other than themselves. That being the case, we told Warner Bros. that we needed to be able to create a new character to act as the onscreen teacher.

Knowing we could not possibly create another animal character that was capable of sharing the stage with the Looney Tunes, the idea of a robot came to be. After dozens of ideas for names, he became Professor Wizbot.

We do plan to make Professor Wizbot of celebrity of sorts and leveraging his success into a children’s TV show and or educational products is very realistic.

Right now you offer an online subscription service for in school and at home use.  What are the plans for e-books, apps and/or electronic toys and video games?

Looney Tunes Phonics currently works on all hardware that uses the Droid operating system allowing the programs to be used on millions of tablets and smart phones already. We are finishing up the testing phase now for our iPad version, which we hope to announce very shortly. Creating story reading exercises tied to our curriculums is also a project of ours.  Not only will these stories be complimentary to the programs we sell, but will also be designed as stand alones for use as e-books as well as traditional books.

As an online content developer, we are not in the toy business and have no plans to create hard goods of that sort. We do not get involved in manufacturing or inventory.  However, we are in discussions with partners on ways to utilize our unique teaching tools and incorporate them into existing toys and retail distribution channels.

Can you tell us how many school systems and/or individual schools are actively using the ClickN products?

Company policy does not allow for me to disclose actual numbers, but it is safe to say that hundreds of thousands of users remain active in our system with a large percentage used in school environments. Additionally, we recently signed a distribution contract with a firm that will represent our programs to more than 2,200 school districts they currently sell their products to. We expect this will significantly increase our school wide presence in North America.

NEW PRODUCTION & DEVELOPMENT

BBC Learning orders a series of K7-11 aimed shorts (5×15) written by popular British writers and that will explore universal issues such as sibling rivalry, parental illness and friendship.  The shorts will be produced by Manchester-based Red Production Company and will air on BBC Two‘s Learning Zone in spring 2012.  The series of kid’s shorts include episodes written by Bill Gallagher (Larkrise To Candleford), Lena Rae (Moving On, Taggart, Casualty), Sanjeev Kholi (Goodness Gracious Me, My Life As A Popat) and Debbie Horsfield (Cutting It, Sex, Chips And Rock And Roll).

LICENSING

Australian game developer Halfbrick releases Fruit Ninja: Puss in Boots for Android devices today, Monday, November 28.  The game will be available exclusive via Amazon and is optimized for the new Kindle Fire.  As part of its Cyber Monday promotions, Amazon will offer Fruit Ninja: Puss in Boots as the Free App of the Day.  Following the promotion, Fruit Ninja: Puss in Boots will be available through Amazon Appstore for US $0.99.  The Fruit Ninja: Puss in Boots game features two modes, Desperado Mode and Bandito Mode, unlockable weapons and Spanish-themed backgrounds based on DreamWorks Animation’s new Puss in Boots movie.  The game was initially released for iOS devices.

Novel Entertainment unveils the release of the new Horrid Henry video game, The Good, The Bad and The Bugly in the UK.  Developed by Asylum Entertainment and published by Koch Media, the new The Good, The Bad and The Bugly video game, is the third Horrid Henry title and the first for Nintendo 3DS.  The game will be supported by a marketing campaign featuring TV advertising campaign over ten days on kid-aimed networks such as Nickelodeon, Nicktoons, Cartoon Network and Kix, among other efforts.  The third season of the animated series Horrid Henry (52×11) is currently airing on ITV1 and CITV.

Noddy gets moving on mobile devices as Avanquest Software, Chorion, which owns Noddy, and France Televisions Distribution enter into a partnership to develop the Noddy app on mobile platforms including iPhone and iPad and for Android smartphones and tablets.  Already the top preschool video game subject in France, the Noddy app will be developed by Avanquest Software with the participation of France Televisions.  The Noddy mobile platform apps are available in five languages (English, French, Italian, Spanish and Portuguese) via Apple and Android AppStores, and will accompany the launch of a new edition of the Noddy game on Nintendo DS.  Enid Blyton created Noddy in 1949.

Callaway Digital Arts and Sesame Workshop release the new Another Monster at the End of This Book educational app for iOS devices.  The new app is a sequel Callaway and Sesame Workshop’s Monster at the End of This Book app that debuted last year.  Another Monster at the End of This Book features Elmo and Grover in a play-along story that is designed to bolster kid’s literacy skills and educate them about socio-emotional concepts.

Disney Publishing releases its new Disney Princess: A Royal Christmas! App for iOS devices.  The app lets kids learn about how three of the Disney Princesses, Cinderella, Ariel and Tiana, each celebrate the holidays in their own way and unique twist and/or mix-up.  Each of the three stories features colorful artwork and tap and play animation, two reading bodes (follow along, read and explore), a new interactive reading format that lets kids read and explore seamlessly, narration and original music and sound effects, and a range of activities (ornament hunt, tree decorating), among other things.

Alvin and the Chipmunks and The Chipettes head to Build-A-Bear Workshop as Fox Consumer Products and Bagdasarian Productions partner with the retailer in support of the new movie Alvin and the Chipmunks: Chipwrecked!, which releases December 16.  Chipmunk fans can now make their own Alvin and Brittany plushes ($23/each) at Build-A-Bear stores nationwide.  Additionally, the retailer is offering mini Alvin and the Chipmunks friends Simon, Theodore, Jeanette and Eleanor ($12/each, or $10/each with purchase of two or more) in pre-stuffed mini, and all dressed in island apparel.  Consumers who purchase Alvin or Brittany will also receive a virtual chipmunk for their online character to redeem on Bearville.com.  Furthermore all consumers can view Alvin’s appearance on The Chloe Show and screen two Chipmunks: Chipwrecked! trailers in the Bearville theater.  Finally, Build-A-Bear Workshop is running a Chipwrecked Screening Sweepstakes on its Facebook page now through December 11.

You may be shocked to learn that for the first time in more than a decade there is a new record holder for the person with the Longest Fingernails, it’s true.  And guess where you’ll find out that and other records? The new Guinness World Records.  Guinness World Records has launched the eBook version of its best-selling annual book, Guinness World Records 2012 for a variety of existing eReaders ($12.99), featuring an easily searchable format.  In its book form, 110+ million copies have sold since the first edition was published in 1955, and nearly 4 million copies are sold every year in 100+ countries and in 25 languages.

MARKETING

Turner Broadcasting Systems (TBS) Arabia will serve as a Gold Sponsor at the fourth annual Dubai International Character and Licensing Fair (Character Dubai), which will be held November 30December 3, 2011.  Turner will be exhibiting at the market under Turner CN Enterprises, the licensing and merchandising arm of the business across EMEA.  Character Dubai is open to the public on the December 2-3, allowing consumers to interact with existing brands and get a exclusive look at some of the new upcoming ones.

MORE KIDS STUFF

Breakthrough Entertainment heads to Asia Television Forum, being held in Singapore December 7-9, with newly completed deals for over 260×30 episodes of programming for the region.  Breakthrough Entertainment’s new kid-targeted programming deals for Asia include: Discovery Networks Asia-Pacific picks up the mixed animated/live-action series Dino Dan and the live-action reality series Think Big; KTV (Korea) acquires the animated preschool series My Big Big Friend; True Vision (Thailand) also takes My Big Big Friend, as well as the animated series The Mooh Brothers.

STONE SOUP

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; November 25-27, 2011:
Twilight Saga: Breaking Dawn Part 1 (Summit) PG-13      $42.0m-2 wk total $221.3m
The Muppets (Disney) PG                                               $29.5m-1 wk total $42.0m
Happy Feet 2 (Warner Bros.) PG                                     $13.4m-2 wk total $43.8m
Arthur Christmas (Sony) PG                                           $12.7m-1 wk total $16.9m
Hugo (Paramount) PG                                                    $11.4m-1 wk total $15.4m
Jack and Jill (Sony) PG                                                   $10.3m-3 wk total $57.4m
Puss In Boots (DreamWorks Animation/Paramount) PG     $7.5m-5 wk total $135.4m
Tower Heist (Universal) PG-13                                        $7.3m-4 wk total $65.4m
In Time (Fox) PG-13                                                      $1.1m-5 wk total $35.1m
Like Crazy (Paramount Vantage) PG-13                           $425,000-5 wk total $2.5m
Source: Rentrak ( www.rentrak.com )

EXECUTIVE MOVES

Disney Consumer Products (DCP) names Josh Silverman as EVP/Global Licensing for Disney and Marvel.  Silverman had been SVP/Global Strategy, Business Development and Brand Management, Marvel Entertainment.  In his new position, Silverman is collaborating with internal partners, licensees, and the newly combined retail organization throughout Disney.  Internationally, he will work closely with regional licensing teams to leverage DCP’s scale and best practices.  Currently based in NYC, Silverman will relocate to Southern California where he will be based in DCP’s Glendale headquarters.

BBC Worldwide Channels furthers its goal of creating unique original content for its international portfolio by appointing Tracy Forsyth to the newly created position of VP/Commissioning, and she will also act as BBC Worldwide’s Executive Producer on new commissions.  Most recently Commissioning Editor for UKTV, Forsyth will report to David Weiland, SVP/Programming and TV Channels.  Forsyth will oversee the commissioning and co-production of programs for BBC Knowledge, BBC Entertainment, BBC Lifestyle, BBC HD and UK.TV, BBC Worldwide’s general entertainment channel in Australia and New Zealand.  She will work with independent producers in the UK and internationally, as well as the BBC’s own production departments, to create program content, including global productions which run in all markets, as well as local projects developed in conjunction with BBC Worldwide Channels’ programming teams in EMEA, Latin America, Asia, India, Australia and New Zealand.  Prior to her years with UKTV, Forsyth previously served as Commissioning Editor for the BBC’s Daytime and Early Peak schedules, as well as holding positions at Talkback Television and BBC Worldwide Productions in NY, working on productions such as What Not to Wear for TLC, and shows for Travel Channel and Discovery Home.

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A CYNOPSIS MESSAGE

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Answer to Yesterday’s Trivia Question:  What cartoon character has a dog named Dollar? Richie Rich.  Kudos to:  David Stern-BARD Entertainment/NYC; Joel Maxwell-NYC; Richard Oren-NYC; Joe Swaney-Cartoon Network/Adult Swim/Atlanta; Liz Daly-Oprah Winfrey Network/LA; Lindsey Brustad-GroupM/LA; Cindy Bradeen-Entertainment/Hollywood; Betsy Bozdech-Common Sense Media/SF; Anand Roy-The Walt Disney Company/Mumbai, India.
 
Today’s Trivia Question:  What was the first Saturday morning animated series to use a laugh track? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
11.28.11

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