Monday, November 25th, 2013

Cynopsis: DIGITAL
11.25.13

Good morning. It’s Monday, November 25, 2013, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

Katie Couric’s next gig may be in the web news world. Yahoo is reportedly about to announce her new role as the site’s “global news anchor” today, in which she will head up an interview show on Yahoo’s homepage. Couric will then leave her post as special correspondent at ABC News and possibly her syndicated talk show Katie; though the show’s ratings have trended downward, it’s a separate deal from the one Couric has with ABC News.

FilmOn Networks debuted a “Living History” channel on Friday, kicking it off with real-time coverage of the JFK assassination to commemorate the 50th anniversary. Variety says the project is a collaboration with CineBX Library, and plans to air original broadcasts and documentaries on the Dr. Martin Luther King Jr. assassination, the Iranian hostage crisis and iconic Beatle performances. The channel can be accessed on www.FilmOn.com.

With Thanksgiving fast approaching, Cynopsis Media is interested in hearing what TV show (past or present) are you most thankful for? One participant will win a $50 Amazon gift card. The winner will be announced on Friday, NOV 29. Deadline to submit is Thursday, NOV 28. Enter at http://ht.ly/qPPQJ


 A CYNOPSIS MESSAGE


Cynopsis Sports Webinar | DEC 10 | 1:30-3pm
Sports Social Media Superstars: Insider Secrets to Engaging Sports Fans on Multiscreens
:
Executives who drive the social media conversation for some of the most successful brands in sports will share their company’s strategies to stand out in the tumultuous world of social TV

Speakers:
Scott Carlis (VP, Digital & Social Media) AEG Global Partnerships
Jayar Donlan (VP, Social Media) WWE
Amanda Perkey (Social Media Senior Manager) FOX Sports
Megan Hueter (Director, Digital/Social Strategy) Catalyst


CONTENT MEDIA

HBO’s Girls geared up for the season three trailer, which was released on Friday, by teasing it on Instagram the night before. The show is known for its mega social media presence, and the 15-second teaser racked up 45,000 likes and almost 6000 comments on the first day. The full trailer can be viewed on YouTube; the new series premieres Jan. 12 with two back-to-back episodes.

Funny or Die may be sending another one of its shows to Comedy Central: the network has just ordered a pilot of The Chris Gethard Show. Currently airing weekly on New York public access TV and on Blip, Gethard’s variety offering spotlights local comedians and bands – and on occasion big names likes Amy Poehler and Seth Meyers.

Sony’s multiplatform entertainment network, Crackle, released the trailer for its series Chosen. The second season premieres on Dec. 12, and features a new addition to the cast: Chad Michael Murray. The trailer is available on Crackle’s YouTube channel.

As kids programmers and distributors search for new ways to reach advertisers and viewers, online games and apps have emerged as an effective method to drive engagement–and ultimately revenue and ratings. Because tablets, game consoles and smart phones are often the first places kids connect with brands and shows, more and more kids marketers are using games and apps to connect with them. Join Cynopsis Kids for How to Drive Tune-In & Dollars with Apps and Games webinar on Dec. 11 from 1:30-3p to learn more. Sign up for the webinar at www.cynopsis.com.

MOBILE GAMING + APPS

The photo-sharing app Snapchat’s user base is 70% female, CEO Evan Spiegel revealed at a Goldman Sachs conference. In addition, The Wall Street Journal reports Snapchat’s users send 400 million photos a day, and half of them have tried the new “stories” feature, which links multiple messages together. At this time, Snapchat has neither revenue nor advertisers and did not share how many users it has. The company turned down a $3 billion acquisition offer from Facebook about two weeks ago.

ESPN rebranded its ScoreCenter app to its popular sports newscast to SportsCenter last week. The change included a redesign, which features scores, videos and headlines in a way that resembles a Twitter feed. The ScoreCenter app has been downloaded 50 million times since 2009, and is ranked No. 2 on iTunes sports apps.

The Xbox One, which was finally released on Friday, announced that it’s adding YouTube into the mix. Through voice commands and hand gestures, users can access YouTube and swipe through videos. The console also features Amazon Instant Video and Netflix.


 A CYNOPSIS MESSAGE


Cynopsis: Kids Webinar
How to Drive Tune-In & Dollars with Apps and Games
Wednesday * December 11, 2013 * 1:30-3:00 p.m. ET
Hosted by: Cathy Applefeld Olson, Editor, Cynopsis Kids

You will learn how to:
~ Determine what games and apps work best to reach different kids demos
~ Analyze the difference between smart brand extensions vs. those that cannibalize the mothership

REGISTER NOW.


DIGITAL SPOTLIGHT OF THE DAY

Volvo’s “Epic-Split” advertisement that went viral last week, featuring stunt-star Jean-Claude Van Damme doing splits between two Volvo trucks, has already been parodied. The satirical video was created by celeb hunk and former “Sexiest-Man-Alive” Channing Tatum, and is partly a way for him to promote his upcoming movie, 22 Jump Street. Check out Tatum’s hilarious take on the “Epic-Split” at www.cynopsis.com.


 A CYNOPSIS MESSAGE


30 New job postings last week!

Cynopsis Classified ads… get results.
In the TV entertainment, digital and sports industries…
We’re a perfect way to reach a specific target audience

Contact Trish Pihonak to fill that position today.



See you tomorrow,
Jessica Reese
11.25.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: DIGITAL PROJECT MGR/SHOWTIME/NYC: Manage execution of digital marketing initiatives; maintain overall project roadmap & workflow. 4 to 5 yrs exp, thrives in small team; PM certification preferred but not essential. Apply here: www.sho.com/careers (12/4)

JOB OPENING: SENIOR ANALYST DIGITAL ANALYTICS/ESPN/NYC: 1-3 Yrs exp in digital analytics (pref. Omniture) implementations. Must have strong tech skills & ability to translate business req’s into analytics specifications. Apply HERE (12/4)

JOB OPENING: MGR MKTG & STRAT PRTNRSHIP/Fox Sports Media/LA: Maint/expand prtnrships w/FOX Sports incl. overseeing Creative University Prgrm & other educ initiatives. 2-3yrs. exp. mkt, community relations or PR.  Apply/full info Here (12/3)  

JOB OPENING: STRATEGIC MKTG MGR/NBCU/NYC: 6 month freelance role w/USA Network. Dvlp 360 campaigns for Upfronts & multi-platform mktg. 5 yrs TV or agency exp. req’d. Apply at http://bit.ly/18oIsD0 (#12908BR)  (12/3)

JOB OPENING: MKTG COORD/NBCU/NYC: Freelance role w/USA Network. Support team w/tracking, RFP’s, admin. Expert at PPT, Excel. 2+ yrs mktg exp required. Apply at http://bit.ly/1bRNJ6R (#12910BR) (12/3)

JOB OPENING: PROMOTION WRITER/EDITOR/DC: Produce, write & edit marketing & promotional messages to drive brand image/viewership of WUSA. 4 yrs. promo prod. exp. & strong knowledge of broadcasting a must. Resume: [email protected] (12/3)

JOB OPENING: MKTG DIR/ATL: Dev. ad sales mkting strategies. Dev. & executes media plan’g. Prior ad sales mktg exp.req. Exp. mging people. Prior exp. w/budget mgt. Some consumer & affil mktg exp. req. Res: [email protected] (12/3)

JOB OPENING: DIR, BRANDED ENT/ZO Newcast/NYC: 7 yrs exp’d with integrated mktg or ad mktg exp within a TV/Dig Nwk or Br. Ent. Agency. Apply via www.zenithoptimedia-na.com (12/3)

JOB OPENING: DIRECTOR DEVELOPMENT/NGT/NY: Mng ops in NY office. 5 yrs TV/network exp & strong creative rep w/contacts. Must know industry trends & ability to lead others a must.  Resume to:  www.nationalgeographic.com/jobs (Job ID: 5720) (12/3)

JOB OPENING: SALES DVLPMNT MGR/DISNEY/GLENDALE CA: Resp for creation of new mktg opps, promotional ad products, sales materials & trade mktg efforts. Min 4yrs online mktg/promotional/media exp. BA/BS req’d. Full info/apply HERE (11/28) 

JOB OPENING: SALES STRATEGY & SOLUTIONS MGR/Disney/Chicago: Resp for  Prgrm Packaging & mktg functions of the Sales Strategy & Solutions team. Min 4+ yrs mktg/promotional exp, w/ 3+ yrs in a Dig. setting pref’d.  Full info/apply HERE (11/28)

JOB OPENING: SR MGR, AD SOLUTIONS/Disney/NYC: Play a critical role in dvlpng strategy for packaging Disney Interactive’s products for Ad Sales. Min 8+ yrs mktg/promotional exp, w/ 5+ yrs in Digital setting pref’d. Full info/apply HERE (11/28)

JOB OPENING: VP, AFIL MRKTING/FBC/LA: Oversee & implement marketing strategy, work w/ affil distrib partners, develop initiatives, oversight of Nat’l & co-op radio promo. BA or above, 5+ yrs. Ex in Affl Mrkting. http://bit.ly/I1Tbtq (11/28)

JOB OPENING: NATIONAL TV BUYER/NJ: 2 to 3 yrs exp buying Net TV, Cable and Syn, Donovan (DDS), need good comp skills, EZ commute from Rockland Cty or No Jersey Send Resume to: [email protected] (11/28)

JOB OPENING: VP, LAW PROD MGMT & COMPLIANCE/Cablevision/Bethpage NY: 10 + yrs In-house Corp. exp. JD degree. See full posting/ apply to http://jobs.cablevision.com/ req 21927BR (11/28)

JOB OPENING: SR. COUNSEL, PROGRAMMING/Cablevision/Bethpage NY: Exp.in cable reglatory/copyright issues a must. JD Degree/7 + yrs exp. See full posting/apply to http://jobs.cablevision.com/ req21958BR (11/28)

JOB OPENING: SR RESEARCH ANALYST/NBCU/NY: Dev data driven rsrch stories & produce competitive analyses. Support sales & client service teams. 2+ yrs nat tv/media rsrch & proficient w/Nielsen. Apply: Here (11/28)

JOB OPENING: DIR. AD SALES STRATEGY/NBCU/NY: Dev rsrch analysis to inform selling strategy. Prtnr w/mktg and clients services to identify revenue opps. 6+ yrs nat media rsrch, 2+ yrs mgmt exp. Apply: Here (11/28)

JOB OPENING: MGR DIGITAL RESEARCH/NBCU/NY: Support sales efforts for ent & lifestyle dig properties. Eval dig & interactive opps & new analytics measures. 5+yrs dig/new media rsrch. Apply: Here (11/28)

JOB OPENING:  MGR AD SALES STRATEGY/NBCU/NY: Exp rsrch/strategist to dev insightful rsrch to set sales strategy. Plan & create rsrch through analysis & presentation. 5+ yrs tv/media rsrch. Apply: Here (11/28)

JOB OPENING: DIGITAL DISTRIBUTION SALES MGR/PBS DISTRIBUTION/VA: Exp’d in marketing/sales/account mgmt at major media company. Supervisory exp. req. Grow PBS’ digital video business. Resume/current sal to [email protected] (11/28)

JOB OPENING: SALES PLANNER/REELZ/NYC: Exp sales planner to create and manage & steward plans. Dealmaker/VCI exp a plus! APPLY: [email protected] (11/28)

JOB OPENING: Eastern TV/NY (2 positions): DIR PROD FINANCE (Mng all financial & Acctg processes; 7-10 yrs acctg exp media/film) RIGHTS & CLEARANCES COORD (Knwldg of clearances; 3-5 yrs exp)  Resumes: [email protected] job name in subj line (11/28)

JOB OPENING: Eastern TV STAFF RECRUITER/NYC: Find/retain top industry talent, crew to execs. Savvy people person. Out of the box ideas. 3-5 yrs exp i media/film. Great connections. Competitive salary/benefits. Resume: [email protected] (11/28)

JOB OPENING: AE/Adult Swim-truTV-Cartoon/LA: Looking for seasoned AE to join our Young Adults sales team. 3-5 yrs sales exp reqd. Create, present proposals to secure bus. Dvlp/maintain client & agency relationships. Resumes HERE (11/27)

JOB OPENING: SR. RESEARCH ANALYST/ABC Family/Burbank: Provide research and insights related to long form content across all digital and linear platforms. 2-3yrs rsrch exp. Omniture + Excel a must. Visit www.disneycareers.com REQ (11/26)

JOB OPENING: VP BRAND MKTG & PLAN’G/VH1/NYC: Oversee vision, dvlpmnt/coord of cross functional Consumer Mktg strategies & plan’g for key show and tent pole priorities. 8-15 yrs in Brand/Consumer mktg roles. Apply HERE (11/26)

JOB OPENING: DIR, PARTICIP & RESIDS/AMC/NY or LA: serve as internal contact for resids & particip obligations and royalties for AMC Studios Owned prgrmmng. 7+yrs exp. Submit res http://tinyurl.com/lvnuvwx (11/26)

JOB OPENING: SR ANALYST AD SALES RSCH/NBC SPORTS GRPP/NYC: 2+ yrs media rsrch exp, support Sports sales rsch, proficient w/rsch software, able to visually communicate insights, provide marketplace insight. Apply HERE (11/26)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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